What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundatio...
Nov 15, 2023•42 min•Season 1Ep. 62
How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work. Later, industry favorite Jamar...
Nov 08, 2023•54 min•Season 1Ep. 61
What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establis...
Nov 06, 2023•31 min•Ep. 4
Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO teams. Neha Khanna joins the podcast to enlighten us ...
Nov 01, 2023•44 min•Season 1Ep. 60
How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful courses to further strengthen your SEO ...
Oct 25, 2023•49 min•Season 1Ep. 59
Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it. Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also...
Oct 18, 2023•37 min•Season 1Ep. 58
What is the future of SEO shaping up to be? How will AI change the landscape in SEO? What impact will Google have for SEO in the future? Brace yourselves for this blimey incredible feature of the SERP’s Up SEO Podcast as Wix’s own Crystal Carter travels to the land of The Beatles and Buckingham Palace to take on BrightonSEO UK! For this special edition episode we have not one, not two, but THREE super guests to shed light on all things SEO. Joshua George, Lidia Infante, and Rebecca Tomasis join ...
Oct 04, 2023•1 hr 6 min•Ep. 4
What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way? Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all of the tools you need to be using to maximize yo...
Oct 02, 2023•37 min•Ep. 3
Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise. ...
Sep 27, 2023•40 min•Season 1Ep. 57
With so many SEO tasks how do you know where to start first?! Get your (SEO) priorities in order as Wix’s own Mordy Oberstein and Crystal Carter help you bring order to the chaos with tips on how to prioritize SEO tasks. SEO priorities are not a linear equation and can differ from one SEO to another. Learn how priorities change if you’re an SEO consultant as compared to being at an SEO agency with Nicky LeRoy and Griffen Roer. The team also explores Google's efforts to compete with Amazon in the...
Sep 20, 2023•45 min•Season 1Ep. 55
Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on! When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed? Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients and others to break free from th...
Sep 13, 2023•44 min•Season 1Ep. 55
Should you drop the facade and present your true self to your customer base and audience? Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts. Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors. Find your true voice in this episode of the SE...
Sep 07, 2023•52 min•Ep. 2
Don’t gloss over the basics, they yield much SEO power! What SEO basics are you overlooking? What SEO fundamentals can have a huge impact? Can overcomplicating SEO hurt your performance? Wix’s Mordy Oberstein and Crystal Carter get into easy ways to add additional value to your pages with the often overlooked fundamentals of SEO. SEO Consultant extraordinaire Joshua George chimes in on why the biggest SEO hack is that there IS NO hack… there’s no need to overcomplicate your SEO. Plus, we share s...
Sep 06, 2023•32 min•Season 1Ep. 54
How do you view the relationship between SEO and marketing? Should SEO be primarily associated with marketing, or should it have a broader scope? SEO is multi-faceted by nature and can lead to diverse perspectives on its classification and delegation within an organization. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are joined once again by SEO legend Barry Adams to discuss how SEO fits into marketing. PM at Groundworks, Kristal Audain, also join...
Aug 30, 2023•35 min•Season 1Ep. 53
How do you get your content into Google’s People Also Ask (PAA) feature on the SERP? In what way does content quality influence the PAA and Featured Snippet sections? How does Google determine what URLs should appear in the PAA box? The founder of AlsoAsked.com, Mark Williams-Cook, joins Wix's Mordy Oberstein and Crystal Carter to discuss the connection between quality content and Google's PAA SERP feature. Plus, content marketing maestro Kaleigh Moore stops by to help you understand what it rea...
Aug 23, 2023•49 min•Season 1Ep. 52
How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizab...
Aug 21, 2023•51 min•Ep. 1
How do you make local SEO scaleable? When should you be scaling your local SEO? How do you maintain consistency with your local SEO across a multi-location organization? This week, Wix’s Head of SEO Branding, Mordy Oberstein alongside Head of SEO Communications, Crystal Carter, talk about how you can level up your local SEO production. Our team reveals strategies for improving Google Maps rankings, the effectiveness of organic search for local traffic, and the benefits of investing in service ar...
Aug 16, 2023•37 min•Season 1Ep. 51
The SERP’s Up SEO Podcast celebrates its 50th episode with a look back—and asks what’s next with SEO. Wix’s own Mordy Oberstein and Crystal Carter revisit the Top 10 Episodes from the last year in this compilation episode, featuring some of the greatest minds in the industry. How does duplicate content impact SERP rankings? What’s the difference between good and bad SEO content? How do you build an effective SEO team? Great conversations, hot topics, and expert SEO guests. It’s all here! From GA...
Aug 08, 2023•57 min•Season 1Ep. 50
Is social media good for SEO? What are the myths and truths when it comes to ranking signals and social media? Join Wix’s own Crystal Carter and Mordy Oberstein and learn how social media does and doesn’t impact Google rankings and what you should be doing as a result Christoph Trappe, Director of Content Strategy at Growgetter IO, shares his expertise in content distribution on social media with his top three ways to reach and engage audiences effectively. Lirut Nave, Head of Social Media at Wi...
Aug 02, 2023•51 min•Season 1Ep. 49
How do you effectively repurpose content for Google Search? What types of assets should you be repurposing? Can AI help with repurposing content at scale? In this episode, Wix’s own Mordy Oberstein and Crystal Carter dive deep into repurposing your audio and video content for Search. Joining the show is LinkedIn’s very own Purna Virji to demonstrate the benefits of repurposing content at scale. Plus, take a directional look into where the SERP is headed for of audio and video content. Ready to g...
Jul 26, 2023•42 min•Season 1Ep. 48
Does SEO differ for niche sites? What is the current environment for niche sites on the SERP? How will Google’s SGE affect niche sites? How will AI impact niche site rankings? Wix’s own Mordy Oberstein and Crystal Carter are back this time to figure out how niche sites can use SEO to thrive. Special guest Arielle Phoenix gives her methods for how these specialized sites can create quality content and drive traffic in the age of AI. If you work with specialized sites then this week’s episode of t...
Jul 19, 2023•51 min•Season 1Ep. 47
Does page experience still matter for ranking? What did Google say that brought confusion to the matter and what’s the real story? Wix’s own Mordy Oberstein and Crystal Carter dive headfirst into the critical role of page experience and where it fits into Google’s ranking systems. SEO legend Britney Muller joins the show to discuss the role of technical SEO now and in the future. Plus, Mordy and Crystal clue you in as to their top tool recommendation to help your page performance and optimizatio...
Jul 12, 2023•36 min•Season 1Ep. 46
Will sites still earn traffic from Google Search when SGE goes fully live? What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through? Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of t...
Jul 05, 2023•54 min•Season 1Ep. 45
What prevents SEO professionals from pursuing senior positions at an SEO agency? Which skills are essential for excelling in a senior SEO role? What mindset is necessary to succeed in a senior position? Wix’s best, Mordy Oberstein and Crystal Carter change the tides to discuss ascending your career as an SEO with Studio Hawk founder Anthony Barone. Anthony shares his comprehensive strategy for demonstrating your value in order to advance your career within the agency hierarchy, along with additi...
Jun 28, 2023•41 min•Season 1Ep. 44
What's the SEO verdict: subdomains or subfolders? When it comes to migrating subdomain content into a subfolder, how can you make the transition smooth as silk? Alongside Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, Tech SEO expert Nikki Halliwell joins the conversation to delve into the advantages and drawbacks of employing subdomains versus subfolders. Plus, a deep look into indented results from the top of the SERP! It’s subdomain vs subfolder a...
Jun 21, 2023•43 min•Season 1Ep. 43
Google has been pushing the web hard to create “helpful content”... but what exactly is “helpful” when it comes to content? Wouldn’t it be… helpful to know? What does the future hold for helpful content in light of the constantly evolving algorithms? What are the potential implications of the Google helpful content update? Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, are joined today by Semush’s Head of SEO, Kyle Byers, to address how one should cr...
Jun 14, 2023•46 min•Season 1Ep. 42
Is your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy? How do you adjust your content strategy to continue to get the best results? Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or maybe no...
Jun 07, 2023•36 min•Season 1Ep. 41
Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts. Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, and co...
May 31, 2023•49 min•Season 1Ep. 40
Is programmatic SEO a good option for your site? The benefit can be huge but what about content quality and accuracy? Are you looking to create content at scale dynamically? Should you be? If so, when and how do you provide unique value along the way? Wix’s Crystal Carter and programmatic SEO curmudgeon Mordy Oberstein give their take on the benefits and pitfalls of programmatic SEO. Paul Andre De Vera gives his tips on keeping things personal when working programmatically so that you can still ...
May 24, 2023•34 min•Season 1Ep. 39
Does momentum matter in SEO? What does having “momentum” in the context of SEO even mean? Wix’s Crystal Carter and Mordy Oberstein share how cadence and momentum factor into SEO and why it might just be an SEO’s best friend. Guest Erica Schnieder shares her model for maintaining quality when trying to generate momentum by creating content at scale. Tune in for momentum, cadence, and quality and how it all factors into your SEO strategy on this week's episode of the SERPs Up SEO Podcast! Key Segm...
May 17, 2023•37 min•Season 1Ep. 38
