Massive news in the SEO world on this special edition podcast! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP’s Up SEO Podcast BONUS episode. Google bounces back with its AI capabilities as a search engine. Back again for all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference as well as other notable SEOs. Plus, the scary re...
May 12, 2023•43 min
What makes SEO for capturing leads so unique? What should you consider when using SEO to capture more leads? What challenges come with SEO for lead generation and how can you overcome them? Join Wix’s own Mordy Oberstein and Crystal Carter as they help you better leverage SEO for lead generation. Plus, content marketer extraordinaire, Kelsey Jones, joins the podcast to share how you can best leverage content marketing for even more lead generation. It’s all things SEO and lead generation on this...
May 10, 2023•37 min•Season 1Ep. 37
How do you effectively manage an SEO campaign? What exactly qualifies as an SEO campaign? (The answer might surprise you!) Wix’s Crystal Carter and Mordy Oberstein explore how to start, manage, and finish SEO campaigns. Dive into tips on setting the right expectations and how to create synergy across multiple teams when running an SEO campaign. Special guest Jeremy Moser, founder and CEO of uSERP, shares his experience running all sorts of teams from SEO to content marketing and how to manage th...
May 03, 2023•37 min•Season 1Ep. 36
Can a content marketer’s mindset help you with creating highly successful SEO content? Did you know that the gap between content marketing and SEO has significantly narrowed in recent years? Wix’s own Mordy Oberstein and Crystal Carter welcome guest Sarah McDowell, SEO Manager at Captivate, where they discuss the nuances and crossroads between SEO and content marketing on this episode of the SERP’s Up SEOPodcast. [00:02:17] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week:...
Apr 26, 2023•43 min•Season 1Ep. 35
Can your PPC campaigns actually help drive your SEO efforts? Can SEO and PPC share intelligence and data? How does quality content for SEO factor into PPC and how do you manage conflicts between the two disciplines? Join guest host, Greg Finn, Co-founder of Cypress North along Wix’s own, Mordy Oberstein and Crystal Carter, as they share insights into how your PPC efforts can help drive SEO success on this episode of the SERPs Up SEO podcast. [00:01:59] What's On This Episode of SERP's Up? [00:03...
Apr 19, 2023•38 min•Season 1Ep. 34
Is there a difference between enterprise SEO and SMB SEO? Yes, there is, but it’s probably not what you think it is. Hosts Crystal Carter and Mordy Oberstein sit down with Wix’s own Matt Matergia, Vice President of Global Strategic Sales, to discuss the challenges of navigating the enterprise space. They also welcome guest Eli Schwartz, author of Product-Led SEO, who discusses how SEOs can ensure that they’re staying hands-on and sharp at their craft. Walk with us into the enterprise this week o...
Apr 12, 2023•40 min•Season 1Ep. 33
Do you have a paywall with gated content? Are you worried if it can rank? Fear not, because gated content can certainly rank in the SERPs. Hosts Crystal Carter and Mordy Overstein explore strategies for ensuring rankings for gated content. They connect with Amalia Fowler, Principal Strategist at Good AF Consulting, to discuss how to ensure gated content is relevant and properly reflects the buyers’ journey. Let’s go on a conversion journey with gated content together on this episode of the SERP’...
Apr 05, 2023•43 min•Season 1Ep. 32
What skillsets make the perfect SEO team? Hard skills, soft skills, communication skills, etc.? What should you consider when making new SEO hires to build a solid SEO team for yourself? Hosts Crystal Carter and Mordy Oberstein discuss what they look for when putting together the perfect SEO team. Plus, a very special guest as Google’s own John Mueller joins in to add his thoughts on the traits that make up a strong SEO team. Come join us as we help you put together an all-star SEO squad on this...
Mar 29, 2023•43 min•Season 1Ep. 31
Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you plan on continuing to ...
Mar 22, 2023•52 min•Season 1Ep. 30
Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization? Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws of Animalz to discuss AI writers, SEO, and content creation. Join them as they dive into the right way and the wrong way to use AI for content creation and its potential implications for the web as a whole moving forward. Listen in with us as we discuss how generative AI will...
Mar 15, 2023•45 min•Season 1Ep. 29
Are you an SEO with clients? Want to reduce churn and improve retention? On this episode of the SERP’s Up SEO podcast hosts Crystal Carter and Mordy Oberstein share how you can do both successfully. Join them and their guests as they talk about building trust through communication, the importance of listening, having patience, using candor, and being open and honest with clients. Guest Lucy Dodds, a Senior SEO Strategist at Evolved, discusses how to leverage a content hub on your website to impr...
Mar 08, 2023•40 min•Season 1Ep. 28
Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary. How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite. Guest, Craig Dunham, CEO at Lumar, offers his take on ...
Mar 01, 2023•38 min•Season 1Ep. 27
Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and SEO strategy. Daniel Cheung also joins the show to share his passion for search-related insights by exploring the potential value of head terms and their poor conversion performance. It’s everything...
Feb 22, 2023•34 min•Season 1Ep. 26
Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search. With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search. It’s all things SEO and landing pages with this episode of the SERPs Up SEO Podcast! Key Segme...
Feb 15, 2023•34 min•Season 1Ep. 25
There’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs. The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and the...
Feb 08, 2023•49 min•Season 1Ep. 24
Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant. Janet Machuka takes our guest slot this week to talk about how social media and search engine...
Feb 01, 2023•35 min•Season 1Ep. 23
SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? On this episode of the SERPs Up SEO Podcast we’re diving into the narrative around “ranking factors”! Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors and SEO. Tune in as Wix’s Head of SEO Branding, Mor...
Jan 25, 2023•37 min•Season 1Ep. 22
Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail. We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast! Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP’s Up team...
Jan 18, 2023•34 min•Season 1Ep. 21
Did you know Google calls its own SERP an ecosystem? That’s right. Today’s SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That’s exactly what we’ll discuss in this episode of the SERPs Up SEO Podcast! With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP’s Up team t...
Jan 11, 2023•36 min•Season 1Ep. 20
Audits are always fun, right? SEO Audits doubly so! On this episode of the SERP’s Up Podcast, we dive into the different types of SEO audits. Learn how deep you should go with your site audits, how to handle all the information these audits throw your way, and when to ignore half the information. Specializing in technical SEO audits with 10+ years of experience and over 100+ audits, Olga Zarr’s the one to join the SERP’s Up team this week. She breaks down SEO audits in a simple manner so you can...
Jan 04, 2023•28 min•Season 1Ep. 19
Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you. In this episode of the SERP’s Up SEO Podcast Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO. Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These feat...
Dec 21, 2022•35 min•Season 1Ep. 18
What’s true and what’s not about content duplication and SEO? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplic...
Dec 14, 2022•37 min•Season 1Ep. 17
SEO shouldn’t be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels. Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you’ll never know if you don’t communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activiti...
Dec 07, 2022•29 min•Season 1Ep. 16
People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how revi...
Nov 30, 2022•34 min•Season 1Ep. 15
Whether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and cumb...
Nov 23, 2022•35 min•Season 1Ep. 14
Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website? ) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today. There’s a lot of conflicting information about the role of performance in SEO. ...
Nov 16, 2022•41 min•Season 1Ep. 13
If they measure it, it matters. The SERP’s Up team dive into the One SEO Tool to Rule Them All: Google Search Console. This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites. Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page indexing t...
Nov 09, 2022•36 min•Season 1Ep. 12
Change. It's the one constant in life…and Google. What we relied on back years ago on the SERP (10 Blue Links) is a distant memory as search engines have added features to match the customer’s intent and journey. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, tackle the challenges and opportunities of SERP features with Kevin Indig, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Jump in as we look at the SERP and all of the...
Nov 02, 2022•42 min•Season 1Ep. 11
Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking. But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy? Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, carve u...
Oct 26, 2022•34 min•Season 1Ep. 10
Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn’t differentiated and doesn’t have cri...
Oct 19, 2022•32 min•Season 1Ep. 9
