SERP’s Up | Moving your landing pages beyond PPC

Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search. 

With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search.

It’s all things SEO and landing pages with this episode of the SERPs Up SEO Podcast!

Key Segments: 

[00:02:51] What's On This Episode of SERP's Up? 

[00:04:41] Focus Topic of the Week: Landing Pages for PPC

[00:15:38] Focus Topic Guest: Anu Adegbola

[00:19:25] From the Top of the SERP: Organic Landing Pages

[00:26:56] Snappy News

[00:30:51] Follow of the Week: Amanda Jordan

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Anu Adegbola: https://twitter.com/TheMarketingAnu 

Amanda Jordan: https://twitter.com/amandatjordan 

Resources:

Wix SEO Learning Hub: https://www.wix.com/seo/learn

PPC Live UK: https://www.ppcliveuk.com/ 

How to optimize local landing pages: https://www.wix.com/seo/learn/resource/how-to-create-local-landing-pages-for-seo 

From the Top of the SERP:

Mobile Covid home test – https://www.dispatchhealth.com/covid-19/ 

News: 

New with Google multisearch, Google Maps, and more previews of Bard: https://searchengineland.com/new-with-google-multisearch-google-maps-and-more-392861

Google Search's guidance about AI-generated content: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

Microsoft Announces ChatGPT Capabilities Coming To Bing: https://www.searchenginejournal.com/microsoft-announces-chatgpt-capabilities-coming-to-bing/478803/

Ads In The New Bing Chat Interface: https://www.seroundtable.com/microsoft-ads-new-bing-chat-interface-34882.html