This is the 6th episode in a guided series discussing pay per click management, including best practices, issues to avoid and how to pick a great PPC management agency for managing your website's online marketing spend. In this 6th episode, we cover some of the final aspects of our PPC marketing guide . Connect with us: https://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/...
This is the fifth episode in a series outlining the benefits, opportunities, risks, costs and ultimate rewards of marketing via pay-per-click (PPC) via Google Ads (formerly Adwords). In this guide we go into depth regarding how to best optimize your PPC campaigns for maximum ROI and how to best service your account with proper management, whether in-house or outsourced. For more information, please visit: https://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/...
In this fourth of our continuing series involving PPC marketing, we continue with our complete guide to PPC marketing for newbies . We further discuss: 1. The role of PPC marketing in your holistic inbound strategy 2. The pricing of PPC management services 3. Hiccups to look for and how to avoid mistakes in PPC management Mentioned in this episode: https://ppc.co/ https://seo.co/free-ppc-audit/ Connect with us: https://seo.co/ // https://dev.co/ // https://link.build/...
Here we continue our ultimate guide to PPC marketing and pay per click management. In this episode, we further explore the areas and expertise required to optimize and properly manage your PPC marketing campaigns. For more information about PPC marketing and Pay Per Click management services, please visit PPC.co . Connect with Us: SEO.co // DEV.co // Link.Build...
This second episode in our series on PPC marketing explores the nuances behind the best pay per click marketing management services available! Here we discuss what it takes to prepare your account and optimize it for maximum conversions and ROI. Stay tuned for our next episode in this series! Mentioned in this episode: https://seo.co/ppc-marketing/ https://ppc.co/ Connect with us: https://seo.co/ // https://link.build/ // https://dev.co/...
There seems to be an eternal and on-going discussion between which is better, SEO or SEM . Fortunately, both work in tandem to help and support one another in a major way. Pay Per Click marketing is a complex issue that requires a great deal of expertise to get it right. Gone are the days of, "I know half of my marketing dollars are wasted, I just don't know which half." PPC allows marketers to dial-in an ROI and maximize there output by scaling up the spend. So whether you're running an ecommer...
This is the fifth episode in a five episode series entitled: Best SEO Companies: 17 Best SEO Company Characteristics In this episode, we discuss the final five characteristics of the best SEO agencies: 1. Quality. Cheap SEO can come back to bite you . It goes without saying that you should always work only with those who provide the highest quality services. 2. Control. You should demand as much control over your campaigns as possible, understanding that you should also have the humility to take...
Here we continue additional characteristics for the best SEO companies . In this episode we talk about several characteristics critical to your success and the success of your SEO agency partner. The best SEO companies are, by nature, hyper analytical. Today's marketing agencies are both right brained and left brained. Gone are the days when creativity without analytics would win the day in marketing. No, today's marketing gurus understand the numbers and how they can work for you and against yo...
This is our second episode in a series discussing what it takes to be the best SEO company . Here we continue with more of the right company characteristics that put search engine optimization companies on the map and make one better than another. The best SEO companies are more about the people and internal processes than the branding. They're more about how you're structured and with whom, then the website you own or how you market yourself. If you run a bad process and treat customers poorly,...
In this first episode in this series, we discuss the characteristics of top SEO companies . Just like in sports, the marginal difference between players can create huge swings in both performance and salary. The same holds true in digital marketing. Here we go through the first few characteristics to look out for when you're thinking of hiring a digital marketing agency. Stay tuned for our next episode where we discuss this topic more in depth. What did you like from this episode? What could use...
In this additional episode in the series on guest blogging, we explore how to find guest posting opportunities , including specifics on building guest posting lists and prospecting for various opportunities for guest posting. Use this guide to build your own list and start prospecting for building your own list for guest posts and link building. Mentioned in this episode: https://seo.co/link-building/ https://seo.co/is-guest-blogging-dead/ Was this episode helpful? How can we make our next podca...
In this first of our series on guest blogging for SEO , we cover some of the high level basics of what it means to produce guest posts, why they continue to be effective and how to guest post in spite of all the fervor against it. There still remains a right and a wrong way of writing guest posts, but guest posting is by no means dead. Mentioned in this episode: https://seo.co/is-guest-blogging-dead/ https://blogwritingservice.com/ Connect with us: SEO.co // DEV.co // PPC.co // Link.Build...
Here we continue with and finish our recent series covering online promotion for new startup comopanies. In this episode, we dive deeply into online reputation management (ORM) campaigns for new companies , including how to build, foster and maintain the right relationships far into the future. One of the worst things that can happen to a new startup is massively negative press which can put the entire startup's eventual success at risk. Relationships and exposure are critical for the future suc...
In this post, we continue on discussing online promotion for startups . The modern startup is much more transparent than it was even a decade ago. Many will share their successes and failures on blogs and social media. Doing so in an attempt to inure followers and attract support as they grow out of true startup mode. The level of transparency and "sharing" you have between your company and your followers can help to bring people closer to you, but you also risk sharing sensitive details about s...
In this final installment, we further discuss link building services for new startups with strategies to maximize the impact and effectiveness of your SEO link building campaigns with a brand new business venture. Startup SEO is much different than SEO for enterprise clients. Recognize these strategies may not work for every company, but are a helpful tool for those that are just getting started and want to get more exposure from organic search engine optimization. Also mentioned in this episode...
Here we discuss advanced startup marketing tactics and strategies as a continuation of our SEO digital marketing for Startups podcasting series. This is episode 5 in this series. Here we dive a bit deeper into marketing tactics for companies that are looking to grow their exposure in online search, particularly those who are just starting out. We talk about link building for startups and other critical elements for online marketing for startups. More specifically, we dive into public relations s...
This is the final episode in a three episode installment discussing SEO link building services for startups . Here we discuss some not-so-obvious methods, strategies and tactics for building the highest quality links to company websites that may not yet deserve the attention. Building these types of links for SEO requires more than creative public relations campaigns. Creative guerilla marketing is required. Also discussed in this episode: https://link.build/startups/ https://seo.co/link-buildin...
In this episode we further explore link building strategies for startup companies . As we have covered before, scaling SEO link building for brand new startups is very different than enterprise accounts. In this episode, we discuss why SEO services for startups can be difficult and a number of step-by-step strategies for maximizing your link building impact in a new startup company. Mentioned in this episode: https://seo.co/link-building-strategies/ https://dev.co/small-business/ What did you li...
There are so many factors related to how your website website ranks in Google, that simply pinpointing one as the culprit is not the issue. However, if your business is competing against larger companies online, it's likely they have much bigger budgets to move the needle. When that is the case, you may need to take a look at increasing your SEO budget to drive more traffic. Some of your increase in budget may be for more links, in which case you'll want to shop around for the best link building...
When it comes to the cost of SEO services , understanding the nuanced differences between in-house and outsourced SEO through an agency is critical, especially if you're a cost-conscious shopper. The reality of the situation is that there cost/pricing pros and cons to both approaches. Here we explore some of the reasons in the discrepancy of the various pricing options for SEO & link building and how you can effectively budget your SEO campaigns to maximize growth! Mentioned in this episode:...
When things are done right, they are rarely done cheaply. This is especially true when it comes to optimizing websites through advanced SEO & link building. In this episode, we discuss the how and why of expensive SEO . There is a big difference between cheap SEO and affordable SEO . Those are two different things. Here we go into more detail into SEO pricing models and other who, what, when, where & why of pricing. Also mentioned in this episode: https://seo.co/seo-pricing/ https://link...
When it comes to pricing for SEO , the options vary widely. Such discrepancies are not just divergent based on things like cost of labor from country to country. While that plays a factor, there are many areas that play a role in why SEO can be more expensive from consultant to consultant and agency to agency. Here we discuss: --Why SEO is so expensive and how to budget for it? --What size of budget should you consider? --How to find the SEO service that best meets your budget needs? Applicable ...
This is admittedly a bit more of a self-promotional podcast outlining some of our link building services for law firms . Link building that is focused on white-hat quality will include the following: Quality, US-based writing Publisher sites that are not scammy, but high authority A process that can produce content at scale A budget large enough to move the needle in SEO A mix of both link earning and manual link building Engaging with a quality link building company can help you get the exposur...
While legal SEO can be difficult and expensive, there are a number of DIY tactics that can help lawyers and top law firms use SEO as a means of generating more traffic and leads for their firms. No one strategy for link building is more important than another and what we have outlined here only represents a small piece of the possibilities for backlink opportunities. Discussed in this episode: 1. Sticky Content 2. Guest Blogging (within reason) 3. Reddit 4. Quora 5. Podcasts 6. Infographics. 7. ...
In this episode, we explore further the world of SEO for law firms with a detailed discussion of link building services for lawyers and how link building helps lawyers maximize their website's exposure, gain new leads, more clients and grow new and established law firm practices. Mentioned in this episode: https://seo.co/law/ https://seo.co/link-building-strategies/ https://link.build/law/ https://seo.co/tools/backlink-checker/ If you are a lawyer or help run marketing for a law firm, we hope yo...
Why would you use second tier link building? Wouldn’t it be better to focus exclusively on first tier links? Second tier link building comes with several advantages... What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us: SEO // DEV // LINK.BUILDING // ROI...
In this episode, we explore one of the more competitive niches in online marketing: law firms. With some of the highest cost-per-click averages in any industry, gaining top organic positions in Google search for your law firm is predicated on several factors: --On site elements, including site speed --Great content --Link building (see: https://seo.co/law-firm-link-building/ ) Here we explore areas related to lawyer SEO and how law firms can maximize their ROI via search engine optimization. Wha...
Second tier link building , the practice of building “second tier” links that feed your campaign by pointing to “first tier” links, is a powerful way to improve your results. But what exactly are second tier links? What is the value in second tier link building? And how can you structure your SEO campaign to include both first tier and second tier links? What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connec...
SEO & link building for new startups is tough. It can take years to see any real gains and exposure. Performing SEO for startups is much different than performing enterprise SEO. The strategies and tactics are much more difficult to execute. Timing is the biggest issue. It takes a long time to rank. Mentioned in this episode: https://seo.co/link-building-strategies/ https://seo.co/how-long-to-rank/ What did you like from this episode? How could we improve. Connect with us: SEO.co // DEV.co /...
One of the most difficult areas for SEO & link building is startup SEO . Why? Startups have no previous brand recognition or reason for a high profile publisher to believe their story and particularly to link to them or give them any attention. In this episode, we explore link building for SEO for brand new startups, why it's absolutely necessary and what it takes to break out and get the attention you deserve to scale your business to the next level. We also explore some of the tactics and ...
