SEO Podcast | SEO.co Search Engine Optimization Podcast - podcast cover

SEO Podcast | SEO.co Search Engine Optimization Podcast

Timothy Carterseo.co
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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Episodes

#399 Comprehensive Guide to Digital Marketing, Episode 3

Do you want to improve your website's rank on the internet? Well, digital marketing and SEO is a way of optimizing your site so that it satisfies search engines. By doing this, you increase your chances of being featured prominently in SERPs (search engine results pages). SEO is a lot like being a detective. You have to make sure every little detail is accounted for so that your website doesn't get overlooked. A good SEO process consists of these key elements: Technical optimization, social medi...

Mar 16, 20217 min

#398 Comprehensive Guide to Digital Marketing, Episode 2

Your website is your little slice of digital real estate. It’s a canvas that you control and it can be used to paint the picture of what you want people to see when they listen to you. Whether you’re running an ecommerce business, a consulting firm, a membership website, or something in between; your site should have the same mission as your company does- building trust and authority. That's why we put together this comprehensive guide to digital marketing . To ensure your website is running smo...

Mar 15, 20216 min

#397: Comprehensive Guide to Digital Marketing, Ep. 1

This digital marketing guide is more than just a manual. It's your one-stop shop for all of your marketing needs, with insights on everything from SEO to social media and all the little pieces in between. Whether you're an aspiring entrepreneur looking to get into digital marketing or a seasoned veteran who wants a refresher course, this book will give you the knowledge you need to stay up-to-date with current trends in online advertising and avoid outdated techniques that are quickly becoming o...

Mar 12, 20215 min

#396: Hiring an SEO Reseller for White Label Digital Marketing, Episode 1

Despite being an enticing opportunity, joining a white label SEO reseller program could be the worst decision your marketing firm has ever made, if you hire the wrong white label SEO reseller . With a specialized and dedicated link building agency, you may build better links and work with higher-profile publishers but also save money in the process. More importantly, though, this strategy will stop you from worrying about the demands of an internally executed link building strategy that never se...

Mar 11, 20218 min

#395: Black Hat SEO Guide, Episode 3

The consequences of using shady content marketing tactics are severe. In addition to getting black listed by the search engines, you might get sued for copyright infringement if you’ve plagiarized any of your content. It seems like there are new SEO and link building strategies popping up every day that promise to increase traffic and profits in no time flat. But before we go ahead and employ these 9 really bad ideas, let’s take a moment to ponder the long-term implications: You could be banned ...

Mar 10, 20215 min

#394: The Murky World of Black Hat SEO, Episode 2

Do you really want to get caught using black hat SEO methods ? You might think that if it works, then why not use manipulative link building strategies. The difference between good and bad techniques is nuanced, but generally speaking, black hat tactics build links artificially through manipulation. Link Farms Be careful not to get sucked into private link farms. You’d be surprised how many sneaky tactics are out there. For instance, some link farms operate like a pyramid scheme disguised as a b...

Mar 09, 20218 min

#393: Black Hat SEO: Techniques NOT to Use in Search Engine Optimization, Episode 1

In this, the first episode in a series, we discuss the dark art and underbelly of black hat SEO tactics . In the digital age, search engine optimization is a key marketing strategy that can significantly affect your company's visibility online. It’s important to remember that it only works when done ethically and with integrity. Although SEO has gotten harder in recent years, there are still ways of taking shortcuts through the system if you're willing to take on some risk and consequences. Howe...

Mar 08, 20218 min

#392: SEO Company Startups - Episode 3

In this third episode on starting your own SEO agency , we discuss how to choose your own niche. To start, you’re going to need to choose a niche—some target or direction that differentiates you from your competitors. This is important for a few reasons, most of which stem from the fact that there are tons of the best SEO agencies out there —at least 30,000 as listed by Clutch and tens or even hundreds of thousands of unlisted or mom-and-pop operations. Why would a company choose you over these ...

Mar 05, 20218 min

#391: Blueprint for Starting an SEO Agency, Episode 2

You're going to need a lot of patience if you plan on building your own SEO agency . Building an agency from scratch can be time-consuming, but the rewards are immense! It’s important to properly research every step that needs to be taken when starting a company, as there is no one way to do it. If you want more information about how and why this process works and what steps should be taken, then keep reading! A niche-based approach is important for any business in the 21st century, but it is es...

Mar 04, 20216 min

Starting Your Own SEO Agency, Episode 1

For a lot of people, Google is their first stop when looking for the latest products and services. But with more than 63,000 searches per second, there's no shortage of competition in the search engine optimization (SEO) industry. Most businesses have adapted by putting at least a little time and effort into SEO so they can get ahead in this competitive market. If you’ve been in the SEO industry for a while, launching your own agency is likely not new territory. But if you’re just starting out, ...

Mar 03, 20218 min

Guest Blogger Outreach Services: The Good, The Bad & The Ugly, Episode 3

In this, the 3rd installment of Guest Blogger Outreach Services: The Good, The Bad & The Ugly , we explore how to vet, filter and truly assess the validity and quality of your SEO publishing partners. Guest blogging is a very powerful tool to help you get your company name into the market, and with these outreach services you can find them. With this suite of SEO guest blogging tools at my disposal I’m always able to find great places for me to submit content without any issues. Outreach for...

Mar 02, 20216 min

Guest Blogger Outreach Services: Pros & Cons, Episode 2

In this second episode in our series covering guest blogger outreach services , we further discuss processes and the good and bad that can come from performing outreach for guest blogging. In this episode, we cover the following important topics: What to ask when hiring a blogging outreach company How to perform target analysis for guest blogging placements How relevant are the publishers to the given niche How to measure success in guest post outreach How to create the right content for guest p...

Mar 01, 20216 min

Blogger Outreach Services: Best Practices for SEO: Episode 1

In this episode, we explore best practices for guest blogger outreach services . There are more wrong ways to guest post in today's world than there are right ways. Here we talk about all the areas that webmasters might flub the single thing in their SEO tool chest that could have a major impact on their website for years to come. Mentioned in this episode: https://seo.co/link-building/ https://seo.co/guest-blogging/ What did you like from this episode? What would you have liked to learn that yo...

Feb 26, 20216 min

#386 - An Interview with Chris Lu, Co-Founder of Copy.ai

This is an interview with Chris Lu, Co-Founder of Copy.ai. For those interested in our content marketing and blog writing services, please visit: BlogWritingService.com Hi, this is Ryan and I'm your podcast host today. We'll be having Chris Lu here on from Copy.ai . Welcome to the podcast, Chris. Thanks Ryan for having me. Of course. Well, we've been following you for a while now and wanted to get you on a podcast, discuss where copy.ai is going and where you see it going. We've seen some growth...

Feb 26, 202132 min

Best White Label Digital Marketing for Agencies, Episode 3

In this third episode of this series, we continue the discussion of the best areas to white label for your digital marketing agency . More specifically, we complete our discussion of some of the following Private label writing Private label backlinks White label pay per click management White label digital marketing audits White label marketing software Private label SEO White label on-site SEO Fully managed SEO opportunities What have you outsourced or white labeled in your work as a digital ma...

Feb 25, 20216 min

Best White Label Digital Marketing Services, Episode 2

In this second episode, we further discuss the following 8 top white label online marketing options for agencies: White label blog, article and landing page writing White label link building White label PPC White label SEO audits White label SEO/digital marketing software White label search engine optimization White label on-site SEO Fully managed SEO opportunities We dive into detail into the areas where new and established digital marketers can truly scale up their efforts by using outsourced ...

Feb 24, 20215 min

The Best White Label Digital Marketing Services for Agencies, Episode #1

In this first episode in this multi-part series, we discuss 8 of the best white label digital marketing services for agencies . In this and subsequent episodes, we cover the following white label opportunities for digital marketing agencies: 1. White label blog, article and landing page writing Custom private label blog writing services is the way of the future, and this is a great example. White Label Blog Writing Services offers premium content management for consulting companies with team blo...

Feb 23, 20215 min

Startup SEO & Digital Marketing, Episode 9

This is our 9th and final episode in this series covering digital marketing, link building and SEO for startups and brand new websites . We hope you have thoroughly enjoyed this series and that it has provided a great deal of value to you. Quality Link Building is Tough Link building can be one of the most challenging aspects of any online endeavor. Getting links to your site is key to increasing traffic and providing a boost in Google’s rank as well. Regardless if you have an established busine...

Feb 22, 20216 min

SEO, Link Building and Digital Marketing for Startups, Episode 8

In this our eighth episode of this series on practical SEO for startups, we discuss some parting thoughts on what it takes to give your startup more exposure in the search engines. In this episode, we further discuss things like keyword research, targeting larger publishers and how to really scale your outreach to various larger outlets. If you are a new(er) startup looking to find a way to really have the breakout exposure you need, then this podcast episode should be helpful. Links are king! O...

Feb 19, 20216 min

Startup Digital Marketing Strategies, Episode 7

In this continuation in our series for startup digital marketing strategies, we further discuss strategies for building links , awareness and brand visibility online. Building a brand online is not an easy feat, but doing it with some of these basic tactics in mind should make the process at least a bit more painless. To be a successful marketer today, you need to constantly be on the lookout for new and innovative ways to get your message in front of potential clients. This is achievable even a...

Feb 18, 20217 min

Startup SEO, Link Building and Digital Marketing, Episode 6

In this the 6th episode of our series on startup SEO and startup link building, we dive further into the right strategies and tactics for building links, getting brand awareness and otherwise growing your online business through search engine optimization and digital marketing. In this episode, we delve more into digital marketing and why it should be at the forefront of every startup's marketing agenda. Our generation is so focused on social media and short-term gratification that we forget the...

Feb 17, 20217 min

SEO for Startups: A Comprehensive Guide, Episode 5

In this the 5th episode of our podcast series on SEO for startups, we further explore strategies and tactics for gaining exposure and building links for enhanced SEO. In this episode we discuss how to pitch high profile media properties for larger SEO impact of your links. As a startup, you’ve got your hands full managing day to day operations and trying to scale. The last thing you want is to spend weeks developing a separate set of skills meant solely to support your company’s growth. Startup ...

Feb 16, 202110 min

SEO & Media Exposure for Startups: Episode 4

In this, the 4th episode of our series covering digital marketing for startups , we further explore techniques and tricks for implementing content marketing, link building and SEO for brand new startups. Here we further explore this topic, covering it further. Digital marketing for newbie sites can be time-consuming and very difficult. Here we break down how to get established and expand your exposure. There are many ways to build links, but some methods are more valuable than others. For exampl...

Feb 15, 20215 min

SEO for Startups with High Profile Media Exposure: Episode 3

In this third episode of SEO for startups , we explore how to small and newly-established businesses can find massive exposure from high profile media outlets, driving links, brand mentions and awareness where none previously existed. Here we explore how this not only can help sales, but also help with search engine optimization and digital marketing. You may be wondering why so many people now rely on search engines to find products or services. Well, 93% of all online experiences start with a ...

Feb 12, 20216 min

SEO for Startups, Link Building Outreach, Ep. 2

In this, the second episode in our startup SEO series , we discuss the use of outreach to online publications for growing your link profile and of course your search engine optimization. In this episode, we dive into some specific strategies for growing online exposure through SEO, link building and digital marketing. It's no secret that starting a business in today's world is tough. In fact, many fail before they even get off the ground. But for those who are willing to take risks and work hard...

Feb 11, 20216 min

Media Exposure for New Startups, Episode 1

In this first episode, we discuss SEO, link building and media exposure for startup websites. We go into detail on why high(er) profile media exposure is a must for startups. Here are some of the benefits: 1. Brand awareness and exposure 2. Backlinks from high profile websites, regardless of their type and format. 3. Sales and revenue! Startups are one of the more difficult types of companies to market because there is rarely brand equity for new startups. The best time to start building that br...

Feb 10, 20216 min

SEO & Digital Marketing for Dentists, Episode 2

In this, the second episode of discussion of dental SEO , we go over the strategies and tactics dentists, orthodontists and endodontists should take when marketing their various dental practices with SEO and digital marketing. This includes content marketing, blog writing, link building, social media and local SEO. For Google, a search engine is more than just an information portal; it's also a place to make money. The company does allow dentists to purchase prime real estate in the form of payi...

Feb 09, 20215 min

Digital Marketing for Dentists: Ep 1

In this episode, we discuss digital marketing for dentists with a multi-episode series, discussing everything from content marketing to link building and SEO. We also discuss the need for great on-page elements, including quality calls to action and great landing pages. Join us for the first episode in a multipart series for dentists, orthodontists, endodontists and pediatric dentists. We hope you find these episodes useful. You learned about dental care, not SEO. Most dentists know that a stron...

Feb 07, 20217 min

PPC Management--An Ultimate Guide Episode 8

In this the 8th episode of our PPC marketing and management guide, we further discuss some of the best steps and options for marketing your business with Google ads and Google pay per click. Please let us know how you think. What did you like from this episode? What would you like to learn more from future episodes. Click here for more information on starting your own PPC agency with white labeling. Connect with us: https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/...

Feb 05, 20215 min

Ultimate PPC Marketing Guide Episode 7

In this, the 7th episode of our pay per click marketing guide, we finalize our discussion on PPC marketing management. This is a complex topic that could be extensively covered, but this represents a great crash course for those to looking to make a splash and increase their return on investment in online marketing. Mentioned in this episode: https://seo.co/ppc-marketing/ What would you like to learn next? Connect with us: https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev....

Feb 04, 20217 min
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