Okay, now that we have a firm grip on why link diversification is important, let’s take some time to explore exactly how you can do it. Here are a few of our guides that coincide nicely with today's episode. We hope you find them valuable. https://seo.co/link-building/ (link building guide for SEO for understanding the basics) https://seo.co/link-building-services/ (link building services for diversifying your portfolio) https://seo.co/link-building-strategies/ (link building strategies for simp...
Dec 23, 2020•7 min
Are you running a pay-per-click (PPC) campaign for your business in Google Ads, but not currently receiving the ROI, leads, sales and conversions you want? Perhaps you have been running a quality PPC campaign for a long time, but your numbers and performance continue to slowly decline over time? Well, perhaps what you need is a free PPC audit. With a free PPC audit, you can--without any upfront investment--determine any issues inherent in your current paid Google Ads campaigns and find quick way...
Dec 22, 2020•4 min
Link building is part science and part art. It has technical components and elements that require knowledge and niche expertise. Link building also has a creative side to it. In this regard, it’s important to understand the way the marketplace is shifting and respond in the ways that best reflect your brand’s style and direction. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us: SEO Agency // ...
Dec 21, 2020•10 min
So how do you measure this all-important SEO metric? There are a number of third-party marketing analytics and SEO tools you could use to measure your organic traffic (along with a host of other KPIs), but we recommend the simplest solution— Google Analytics . Google Analytics is both free and intuitive, and it offers an immediate way to track organic traffic for your site across a number of dimensions. Contact us if you're looking for managed SEO services as a direct client or if you're an agen...
Dec 18, 2020•7 min
If your PPC service is not delivering over 200% ROI, something is wrong? If you're not consistently seeing improvements in your PPC campaigns, then it's time to engage a manager for a free PPC audit . In this episode we discuss the who, what, when, where and why of your PPC campaigns and why an audit may be helpful in pulling out why your campaigns may not be performing at their highest levels. What could we improve in the SEO podcast? What did you like? What would you like to see more of? Menti...
Dec 17, 2020•5 min
Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Not only is it capable of helping your business achieve better results in a wide variety of areas, it’s also relatively inexpensive , and it’s scalable—so you can use it no matter what stage of growth you’re in. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. But what exactly is orga...
Dec 16, 2020•9 min
In this episode, we further explore why cheap SEO services are a bad idea. $99/month is not going to move the needle and in most cases will ultimately hurt your performance. Mentioned in today's episode: https://seo.co/affordable-seo-services/ https://seo.co/services/ What did you like about today's episode? How could we do better? Connect with us! SEO // DEV // LINK BUILDING // ROI...
Dec 15, 2020•5 min
This isn’t an episode about clearing your schedule so that you only have to work one day per week. That’s not realistic. The objective is to help you trim the fat on your daily schedule - to save two hours per day. If you’re able to save two hours per day, that comes out to 10 hours per week. Assuming you work 50 weeks a year, that’s a grand total of 500 hours per year - 13 complete work weeks. (An entire fiscal quarter!) What would you do with an extra 500 hours per year? What did you like abou...
Dec 14, 2020•9 min
Most entrepreneurs and marketers fail to generate as much value from guest blogging as they could. In this article, we’re going to shift the way you approach guest blogging and show you how to write better posts that get you better results. Guest blogging has changed a lot over the years. However, it still remains an incredibly valuable option for those who are willing to seek out the right opportunities. Mentioned in this episode: https://seo.co/is-guest-blogging-dead/ What did you like about t...
Dec 11, 2020•7 min
In this episode, we explore some of the reasons you will want to think twice before hiring affordable SEO services . If something is cheap, the mantra "you get what you pay for" will almost invariably apply and when it comes to SEO and link building, that is absolutely the situation you will want to avoid the most. While you'll obviously want to price shop somewhat for an affordable solution, the best situation involves being smart, but also price conscious. Mentioned in this episode: https://se...
Dec 10, 2020•7 min
To humanize your brand is to make your brand feel like a friend that your customers have known for years. It’s not about predictability, but rather familiarity. Your goal is to be relatable and magnetic, consistent and honest, reliable and warm. Here are some ways you can humanize your brand online and win big: What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Take a look at some of our services: BlogWritingSe...
Dec 09, 2020•10 min
When it comes to properly timing your company's backlinks, there are numerous strategies and tactics. In this episode, we explore some of the methods you can implement for properly structuring and timing your backlinks for maximum impact to get out of the Google Sandbox (so called) and get moving on toward organic traffic and leads. Mentioned in this episode: https://seo.co/backlink-timing/ https://seo.co/link-building-services/ What did you like about this episode, what could we improve? Connec...
Dec 08, 2020•4 min
As a web developer, you aren’t responsible for every element of a website. However, it’s helpful to at least have a cursory understanding of all the different factors that blend together to make a website successful. This includes link building. Backlinks can be acquired in a variety of ways and the value of any one link is almost entirely dependent on the authority of the referring website and/or their relevance to your website. What did you like about this podcast episode? What would you chang...
Dec 07, 2020•8 min
You can have the best website with the sleekest design, most intuitive interface, and best content in the industry, but it’s all for naught if you don’t have people visiting the site. Thus traffic generation becomes one of the most important elements of successful digital marketing. The question is, where do you start? Traffic generation best practices evolve over time, but here are a few current tips and tricks that are working well: What did you like about this podcast episode? What would you ...
Dec 04, 2020•7 min
In this episode we discuss further the timing of your link building and why that matters for breaking out of the Google Sandbox which is nothing more than a vesting period for new websites. Timing the quality, quantity and authority of your backlinks is critical for being able to get new(er) websites ranking more quickly and driving traffic and leads for future success. Building links too quickly can trigger algorithmic penalties for your site which could put major downward pressure on potential...
Dec 03, 2020•5 min
For the most part, missing one of these best practices isn’t the end of the world; after all, it’s only a small piece in the bigger SEO puzzle. But there’s one general principle—one major factor for success—that permeates all these areas simultaneously, and if you don’t adhere to it, your entire campaign could end up failing. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? SEO // DEV // LINK.BUILDING // ROI...
Dec 02, 2020•8 min
In this episode, we discuss how to time your link building and why timing matters (especially for newer websites) when it comes to building links, especially if you're doing them in large quantities. Just like spam emails, the velocity of your link building needs to match something that would look natural. For instance, would it be natural for a website, right after launch, to start seeing hundreds (or more) links to varying pages on the site? Would it be natural to have those links come from a ...
Dec 01, 2020•5 min
As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been active, and it’s still being consistently updated today. But just how often is Google’s algorithm updated, and what does it mean for your business? The Basics of Google Search and SEO First, let’s focus on the basic elements of Google Search . Google is interested in giving users the best possible exp...
Nov 30, 2020•8 min
If you run a digital marketing agency , understanding the business valuation will be critical if and when you ever look to sell the business . In this episode, we further explore: --What makes your digital marketing agency valuable? --What might reduce the value of your digital marketing agency? --How to have a realistic valuation expectation on your digital marketing agency --How to increase the value of your digital marketing agency What did you like about this episode? Would could we improve?...
Nov 28, 2020•5 min
In this episode, we further discuss SEO digital marketing agency valuations, including risk and capital costs . The value of your digital marketing agency is not based on assumptions or guesswork, it comes from numbers based on risk, the cost of capital and cash flow. Before you think about buying or selling your SEO agency, you'll want to listen to this. SEO // DEV // LINK.BUILD // ROI...
Nov 27, 2020•4 min
In this episode, we discuss the business valuation of your digital marketing agency . We attempt to answer the following questions: What is your digital marketing agency worth? How do buyers and investors value digital marketing and SEO agencies? What are the risks that could hamper the value of my digital agency? What are the upside opportunities for bolstering the value of my digital agency? What did you like about this episode? What could we improve upon? What would you like to discuss next? ...
Nov 26, 2020•4 min
Online Reputation Management Using SEO The Internet has the potential to make or break your online brand . With the advent of social media, it has become even more easy to build (or destroy) your reputation. That’s the reason online reputation management has evolved to become a specialized service. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? SEO // DEV // LINK.BUILDING // ROI...
Nov 25, 2020•11 min
How do you value a domain name? Here we discuss multiple methods for determining the value of your domain name . These methods include automated tools that can help you determine the actual value of your domain name asset. We recommend: Comp Analysis Appraisal Tools Try an Auction Service Hire an Appraisal Service SEO.co // DEV.co // Link.Build // ROI.me Brought to you by https://seo.co/...
Nov 24, 2020•6 min
Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new customers. Although there is a plethora of ways to do this, strategically placing testimonials from previous customers is one highly effective way to do this. Many times, this is all a potential customer needs to get over the buying hump and actually make a purchase. But there are many more reasons why testimonials are important now, and growing in importance in the onlin...
Nov 23, 2020•11 min
When it comes to things like mergers, acquisitions, buy-sell agreements, asset valuations, divorces and other instances where value is important, understanding why domain name valuations matter is important. In this episode, we further discuss domain names, their value and ways to value them using online tools and offline, critical-thinking analysis. SEO.co // DEV.co // Link.Build // ROI.me Brought to you by https://seo.co/...
Nov 22, 2020•6 min
If you've ever tried to buy or sell a premium domain name , you know that they can be expensive. Getting to the proper value of your domain name asset is something that can be automated. But while the science helps, there still remains some art to understanding the true value of a digital asset. In this episode we discuss domain name valuations: --How to value your domain using automated tools --What are considerations when valuing your domain name SEO.co // DEV.co // Link.Build // ROI.me...
Nov 21, 2020•5 min
Run a quick Google search for “outsourced CMO” and the results will make you dizzy. There are thousands of options to choose from. There are individuals, agencies masquerading as CMOs, and everything in between. The question becomes, how do you find the right outsourced CMO for your needs? Here are a few pointers: What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us: SEO.co // DEV // LINK.BUILDING...
Nov 20, 2020•5 min
For all of the distinct benefits that come with outsourcing a CMO, we’ll admit that it isn’t perfect for every company. Depending on the circumstances in and around your business, it might not be an ideal setup. Here are some of the disadvantages that potentially arise when you outsource the CMO role : What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us: SEO // DEV // LINK.BUILDING // ROI...
Nov 18, 2020•8 min
There is so much variety when it comes to each businesses' size and industry. Each factor influences how their content marketing plan should be drafted and revised. In this episode we discuss recommendations for startups, SMBs, large enterprises, marketing agencies, and SaaS companies. Each have their own unique challenges and advantages. What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? SEO // DEV // LINK.BUI...
Nov 17, 2020•7 min
The fact that more and more businesses are switching from the traditional in-house CMO to working with outsourced CMO s isn’t a random coincidence or fleeting trend. Savvy business leaders pursue this option for a number of reasons. Here are a few of the biggest benefits: What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us: SEO // DEV // LINK.BUILDING // ROI...
Nov 16, 2020•8 min
