Send us a text It’s New Years Day when this is being published so Happy New Year to everyone out there! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode I chose bec...
Jan 01, 2024•8 min•Season 1Ep. 49
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about The Power of Shared Learning: Mastermind Groups I hope you enjoy! SEO Is ...
Dec 29, 2023•14 min•Season 1Ep. 48
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about why you shouldn’t be chasing keywords based on volume data. I hope you en...
Dec 27, 2023•10 min•Season 1Ep. 47
Send us a text Yes it’s Christmas day when this is being published so Merry Christmas one and all! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about the...
Dec 25, 2023•7 min•Season 1Ep. 46
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about what we can learn from Google Patents to help us with SEO. I hope you enj...
Dec 22, 2023•14 min•Season 1Ep. 45
Send us a text Todays episode is something a bit different. Last week I was a guest on the Unscripted SEO Interview Podcast with Mark A. Preston. It was great of Mark to ask me to appear on a podcast that’s previously had such well known guests from the SEO Industry such as Rand Fishkin, Barry Swartz, Lilly Ray and many many other well known names. Mark has very kindly allowed me to post the audio of the episode here today. I hope you enjoy it. You can find more of Mark's podcast at https://www....
Dec 20, 2023•56 min•Season 1Ep. 44
Send us a text Tools covered in the podcast: https://mailchimp.com/ https://www.canva.com/ https://clicky.com/ https://www.descript.com/ https://www.buzzsprout.com/ https://clarity.microsoft.com/ https://www.dropbox.com/ https://trello.com/ https://keywordspeopleuse.com/ https://workspace.google.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Qu...
Dec 18, 2023•10 min•Season 1Ep. 43
Send us a text Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts can create a disconnect between related posts, making it tricky for both users and Google to find pertinent content....
Dec 15, 2023•8 min•Season 1Ep. 42
Send us a text We'll see how a focus on queries can revamp your SEO strategies, as well as how to build topical clusters and authority to significantly boost results. For those in PPC, I'll share insights on identifying potential objections through understanding the questions people ask, helping you craft more effective landing pages and skyrocket conversion rates. I'll also explain how, as a copywriter, focusing on people's questions can simplify switching between different client's topic areas...
Dec 13, 2023•11 min•Season 1Ep. 41
Send us a text A friend recently shared a link to a telecoms niche domain on an auction website. Intriguing, right? So, I embarked on an evaluation journey using tools like the Wayback Machine and 'whois' commands. I delved into its past—its history, backlinks, and previous content—all in real-time, for you to learn and apply. We will explore if the domain had completely expired or if it's been re-registered. Don't miss out on this treasure trove of practical advice and insights that could give ...
Dec 11, 2023•14 min•Season 1Ep. 40
Send us a text Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with search engines. But there's a simple solution - 301 redirects. As your host, Ed Dawson, founder of QWidthPeopleUsecom, I'll unpack the concept of 301 redirects and explain why they're a crucial part of maintaining a healthy and efficient website....
Dec 08, 2023•10 min•Season 1Ep. 39
Send us a text Ready to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson, the founder of KeywordsPeopleuse.com, lays bare the magic woven by topical clusters, pillar pages, cluster pages, and internal links. Edd meticulously explains his proprietary 8-step topical cluster design process that helps you harness th...
Dec 06, 2023•11 min•Season 1Ep. 38
Send us a text Ever wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experience resonates with instances where brilliant content simply lacks the strategic planning of organization. Let me introduce you to the concept of a topical cluster - a secret weapon in organizing your site effectively. We'll dive into practic...
Dec 04, 2023•8 min•Season 1Ep. 37
Send us a text What if you could demystify SEO, build topical authority and rank your websites with ease? It's all about using automation, AI, and smart tools to speed up the process of architecting content for your website, bringing the weeks-long work down to mere hours. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seo...
Dec 01, 2023•7 min•Season 1Ep. 36
Send us a text Why is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrative by putting content at the center of our SEO strategy. We'll explore why top-notch content trumps any SEO hack, and why investing in quality content creation is a long-term investment that pays off substantially. We'll blow the lid off the...
Nov 29, 2023•7 min•Season 1Ep. 35
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered why your website is not ranking well on Google? The answer lies in understanding Google's Quality Rater Guidelines. We're wrapping up our series on these guidelines, unravelling the secret sauce that determines page quality. We've been on a fascinating journey, dissecting everything from page purpose, to YMYL (Your Money or You...
Nov 27, 2023•24 min•Season 1Ep. 34
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered if an art page could be considered high-quality content? Or how an error page could potentially boost your site's reputation? Put your queries to rest as we delve into the final part of Google's Quality Rater guidelines, focusing on the art of page quality rating. We discuss the various nuances of rating different types of page...
Nov 24, 2023•18 min•Season 1Ep. 33
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered how Google determines the quality of your content? Prepare to illuminate the obscure corners of Google's quality rating process as we journey through the maze of algorithms and criteria that can make or break your website's ranking. We've got the inside scoop on what sets high and highest quality content apart. Our chat revolve...
Nov 22, 2023•17 min•Season 1Ep. 32
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you bo...
Nov 20, 2023•14 min•Season 1Ep. 31
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you bo...
Nov 17, 2023•27 min•Season 1Ep. 30
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you bo...
Nov 15, 2023•26 min•Season 1Ep. 29
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you bo...
Nov 13, 2023•10 min•Season 1Ep. 28
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you bo...
Nov 10, 2023•13 min•Season 1Ep. 27
Send us a text Ever wondered how Google decides what's 'helpful'? Get ready for a journey into the incredible world of machine learning and its role in Google's ranking and classification of website content. I'm your host, Edd Dawson, and in this episode, I'll be shedding light on how machine learning is different from traditional programming, using a relatable example to illustrate this concept. Listen closely as we probe into Google's pioneering advancements in artificial intelligence, and exp...
Nov 08, 2023•12 min•Season 1Ep. 26
Send us a text Just a quick one to keep you up to date on what's coming soon! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with m...
Nov 06, 2023•4 min•Season 1Ep. 25
Send us a text Here's a game-changing concept for all you content creators out there: what if search engines are actually answer engines? We're going to explore the incredible potential of answering people's questions with your content. By covering every possible question within your niche, you'll establish your site as an authority, do your keyword research, and become a reference for others – all in one go! But, that's not all! The second part of our discussion veers into a more practical terr...
Nov 03, 2023•10 min•Season 1Ep. 24
Send us a text What if I told you that the skills you already possess could actually be the key to creating a lucrative digital product? As the founder of keywordspeopleuse.com, I have some first-hand experience to share. Follow along as we unravel the world of digital products, exploring everything from eBooks and online courses to photography and website templates. Whether you're selling on major marketplaces like Amazon or your own website, there's a wealth of opportunities waiting to be disc...
Nov 01, 2023•13 min•Season 1Ep. 23
Send us a text Are you ready to turn your website into a golden goose? I'm Ed Dawson, here to guide you through the labyrinth of display ads, showing you how they can be your website's cash cow. I'll introduce you to these ads, their various types and how they function. You'll grasp how they generate income, either via cost per click (CPC) or revenue per thousand impressions (RPM), and become familiar with some jargon in the display advertising world. You'll realize that setting up display ads i...
Oct 30, 2023•13 min•Season 1Ep. 22
Send us a text We start by dissecting the roles of every player in the game – the merchant, affiliate marketer, consumer, and the oft-ignored affiliate network. Discover how affiliate networks can be your secret tool to scout the best products and niches, and get the inside scoop on how to win a merchant's approval. The first half is all about setting the stage – understanding the participants and their motivations. As we transition to the second part, it's all about taking action. We talk about...
Oct 27, 2023•18 min•Season 1Ep. 21
Send us a text What if you had the blueprint to effectively monetize your website, without undercutting your hard-earned traffic or user experience? Join me, Edd Dawson, as I dish out hard-won insights and practical strategies on how to turn your website into a money-making machine. We'll navigate the world of e-commerce and lead generation, shedding light on why these types of websites should be monetized from the get-go, and then, pivot to a different monetization timeline for content-driven s...
Oct 25, 2023•11 min•Season 1Ep. 20
