SEO 101 - podcast cover

SEO 101

WMR.FMredcircle.com

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

Episodes

Tribute to Dana Lookadoo; Repeat Google Spammers Getting Harsher Penalized

John Carcutt and Ross Dunn dedicate this wonderful episode to their lost friend Dana Lookadoo. They discuss Bing dropping link explorer, Repeat Google spammers seeing harsher penalties, and how to remove emails from search. John and Ross tell why not all SEO advice is good advice, and a few other new topics inGoogle. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 23, 201542 min

Google Webmaster Tools Link Update; Google Never Sends Warnings About Web Spam

Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates,never sending warnings about web spam, and crawling unlinked URLs to discover new content. Ross and John also share arecent video by Matt Cutts explaining that automated content in their search results is "Against Google Guidelines". Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 16, 201537 min

Changes in the Webmaster World

John Carcutt and Ross Dunn discuss some recent changes to webmaster tools. They mention tools liketabcloud, microformats, and rexswain.comwhich are very useful tools for SEOs and webmaster crafters. John and Ross also bring up some of the changes in google, including the chrome browser no longer playing auto playing flash. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Sep 09, 201549 min

Referral Spam, Google Direct Answers and Links Google Crawls Pages For

Followup from John Mueller on Referral Spam; Local 3-Pack on Top of Results 93percentof the time; Google Direct Answers (a Case Study). Plus ,Google only crawls Links for pages with a 200 OK Header Response, a review of copyright protection services and a listener question Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Sep 03, 201541 min

Google 2016 Influence; Comparing MOZ and SearchMetrics Ranking Factor Reports

Google 2016 !!??How much influence do they have?Both the MOZ and SearchMetrics Ranking Factor reports are out.Which one is better?Plus, Are Desktop Sites Still Necessary? No, Says Google's John Mueller;Google Never Indexes All your Pages; Referral Spam: what is it? Also, Ross Dunn and John Carcutt answer a listener question onif there is any reason to have a robots.txt file on websites where we are happy for everything to be crawled and indexed? Advertising Inquiries: https://redcircle.com/brand...

Aug 26, 201538 min

Google to Remove Orphaned Google+ Pages; Bing Secure Search Having Impact on Analytics

Google to remove Orphaned Google+ pages; Bing Secure Search having impact on Analytics, Big Drop in Organic Search Referrals; SEO for Cortana? Does this make Bing more Relevant? Plus, MOZ Releases Their 2015 Online Marketing Survey and Google sending warnings about CSS and JS blocking, plus Google also sending warnings about Mobile friendly pages. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Aug 05, 201545 min

Top Level Domains: How Google Handles Them; Yahoo Getting Serious Again

Top Level Domains: how Google handles them;Yahoo is getting serious again.Plus,Googles Suggestions when you first sign up for Search Console and listener question onSubmitting website links into directory where already many links are pending. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jul 29, 201543 min

Google: Do Not Ask for Links and Dont Change Links to HTTPS

Google: Do Not Ask for Links !!!Its sad they even have to say this in this day in age. But I guess reminders are needed. Plus, your URL should be in the same language as the content;Building a Store Locator for your site - Thinking about this for SEO and Local Search.Google: Dont change links to HTTPS Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jul 15, 201543 min

Tracking “Mobilegeddon” Results ; Search Results Shake Up

Tracking “Mobilegeddon” results; Search Results shake up. AOL goes Bing and Yahoo testing Google. Your URL should be in the same language as the content. Comparing Site in Webmaster Tools Implications? Issues with Spammy Rich-snippets coming to a head. JohnMu still recommending PubSubHubbub. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jul 09, 201512 sec

Google Adding “Quotes” Into Search Results Without Citing Sources; Matt Cutts speaks… kinda.

Google adding “Quotes” into Search results without citing sources; John Muller goes deep into Reconsideration Requests, When asked about why some penalties are lifted faster than others, JohnMu gives a long detailed answer. Trends now updates in REALTIME !!! Countering Revenge Porn - Good for you Google! Plus, Matt Cutts speaks… kinda, Gary Illyes warns noindex works even in the body and Again … Google Analytics not used in SERP Rankings Advertising Inquiries: https://redcircle.com/brands Privac...

Jul 01, 201538 min

Google Could Unverify Inactive Local Business Listings; Syndicating Your Content

Google Says It May Unverify Inactive Local Business Listings if businesses haven't logged in within six months. Plus they discuss syndicated content at the request of a SEO 101 Google+ community member as Ross Dunn and John Carcutt discuss a posted article that explains how you can safely syndicate without screwing up your SEO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jun 25, 201546 min

Debunking Social Media Techniques That Can Impact Search

Ross Dunn and John Carcutt followup on their discussion onSocial Media Can Impact Your SEO. Theydebunk what they dont think applies from increased domain rankings to personalized results to relevant keywords and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jun 03, 201538 min

8 Ways Social Media Can Impact Your SEO

Ross Dunn and John Carcutt go through 8 Ways Social Media Can Impact Your SEO. They go through the list below: Brand Awareness: “people who have heard about you on social media search in Google for branded keywords” – no = search behaviorLink Potential: “social sharing can result in citations and links”Personalized Results: “Google+ posts rank in Google; +1-ed content ranks higher; pictures of authors in your circle are visible”Increased Domain Rankings: “the more your content is shared, the hig...

May 27, 201536 min

Google Thin Content and Hub Pages

Hosts Ross Dunn and John Carcutt dive into Google's thin content and Hub Pages as well as chat about more Panda news. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

May 20, 201553 min

The Mobile Presence 150th Show And Mobile Ads

Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom LaBand of Adsquare talking about the changing market of ad space on mobile and how ad buying is moving towards the method of programmatic. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

May 13, 201538 min

Buying A Domain And Why Mobilegeddon Happened

On Today's show hosts Ross Dunn and John Carcutt discuss their 5000 mark on Google+ along with buying Domains and the reasons why Mobilegeddon happened in the first place. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

May 13, 201544 min

Why did Mobilegeddon Happen?

Why did Mobilegedon Happen? Ross and John analyze the US Winners and Losers from the Mobile Search Update SearchMetrics analyzes the data plus, Google Forcing Users to Google Maps Lite Now, Users are Upset. Also, Google Mobile Search Tests Colored Dots In Result Snippets, said to be"Yet another user interface being tested in the Google Mobile search results Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

May 06, 201546 min

The Big Google Rollout & Mobilegeddon

Ross Dunn, host of SEO 101 speaks with Brasco of WebmasterRadio.FM about the upcoming changes with Google and "Mobilegeddon" during a special "Live" edition of the program this week. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Apr 22, 201527 min

Google Working on Separate Index for Mobile; Penguin and Panda Keep Rolling Updates

Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months. Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes presentation at SMX West. Also, Stephan Spencer raises the issue of building link risk management into every website owners regular processes. Advertising Inquiries: https:...

Apr 15, 201541 min

New Info on the Google Mobile Algo Roll-out

New Info on the Google Mobile Algo Roll-out: Will be a Yes/No flag no Grey areas. More discussion about whether it will impact Desktop search. Will roll out over a few Days (a week) Google News not going to see the Mobile update yet. Also , a Doorway Page Updateand listener questions onquery parameter URLs and tabbed content. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Apr 01, 201552 min

Query Parameters, Ranking Factors and The Possible Split of Google Plus: SEO Q and A Part 2 with John Mueller

Query Parameters, Ranking Factors and The Possible Split of Google Plusare among the listeners topics that Ross Dunn and John Carcutt ask return guest (Google Webmaster Trends analyst) John MuellerThey also discuss the eventual rollout of search queries reports inGoogle Webmaster Tools, author rank and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Mar 25, 201554 min

Google Mobile Friendly Update, GWT Functionality: SEO 101 Q and A with John Muel

The Google Mobile Friendly Update, Advance notice of major upcoming Google updates, GWT Functionality and other subjects are address as Ross Dunn and John Carcutt welcomes back the famed Google Webmaster Trends Analyst from Switzerland, John Mueller Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mar 18, 201535 min

Google Business View Process for Local Search

Ross Dunn speaks withRebecca Kirstein, a certified Google Business View photographer. She is on to talk about the Google Business View process for local search theycreated and how it can help with local results. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mar 04, 201535 min

Mobile Friendly SERPs, Temporary Landing Pages and Inbound vs Outbound Links

Ross Dunn and John Carcutt answer listener questions on mobile friendly SERPs, temporary landing pages while redesigning websites, and inbound vsoutbound links. Plus they discuss some headlines that include Photos are No longer the King of Facebook and Despite Documented Performance Lift Brands Still Confounded By Local Search Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Feb 25, 201545 min

Understanding and Explaining A Realistic SEO Timeline

Understanding andExplaining A Realistic SEO Timeline;In 2015, Your Job As An SEO Isnt Actually SEO orYour Job As An SEO Should Be Just SEO;Wildcards Can Be Used in Google Suggest. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Feb 18, 201535 min

SEO is A.R.T: Authority Relevance and Trust

Ross Dunn and John Carcutt describe in detail why SEOcan be spelledA.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jan 14, 201545 min

The Year of Algorithm Changes in 2014 Continued

Ross and John continue their look into the year of algorithm changes including Payday Loan 2.0 Targeting highly spammy categories, Google Panda 4.0 7.5 percentof English Language queries hit, Authorship Photo Drop Signaling big changes to come. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Dec 31, 201432 min

Google Affects Spanish News Websites; Non-HTTPS Sites Get Warning Soon in Chrome

External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including Payday Loan 2.0 - Targeting highly spammy categories, Google Panda 4.0 - 7.5 percentof English Language queries hit, Authorship Photo Drop - Signaling big changes to come. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-...

Dec 24, 201438 min

Troubleshooting Website Caching; Google News in Spain Shut Down; Google Penguin Shifted to Continous Updates

Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic. Plus, Google is shutting down Google News in Spainandcutting all news content from Spain;Google Says Penguin To Shift To Continuous Updates;Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, UtilityandPresen...

Dec 17, 201448 min
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