SEO 101 - podcast cover

SEO 101

WMR.FMredcircle.com

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

Episodes

Optimizing for Keyword Phrases; Managing Google+ Local Pages for Your Business

Ross and John answer listener questions about optimizing for keyword phrases, managingGoogle+ Local pages for yourbusiness. Plus news on New Facebok Algo Targets posts which seem like ads and how to pin Your Google+ Posts To The Top Of Your Stream. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Dec 10, 201443 min

Scanning Your Site For Missing Google Analytics and AdWords Tags

Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is theinventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics andAdWords Tags) and a top search specialist at the Canadian Red Cross. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Dec 03, 201441 min

Starting a SEO Program On Your Own? Five Things To Focus on

Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Nov 26, 201441 min

Twitter Renewed Focus On SEO; SEOs on Nofollow Attribute, Link Building As Not Spam and Negative SEO Extortion

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month. Ross and John also talk Google and talk numbers when it comes to The Nofollow Attribute , Link Building As Not Spam, Negative SEO Extortion. Also, the New Best Practice for Authority ties to Local Search and how topic authority is separ...

Nov 19, 201432 min

Discovery, Analysis and Measurement: Those D.A.M SEO Tools

Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking). Feel free to follow the outline as you listen. Those D.A.M SEO Tools D = Discovery Tools: Keyword Research Google site: and Google cache: Competitive Research: A = Analysis Tools Technical Analysis Backlink Analysis M = Measurement Tools Setting goal metrics...

Nov 13, 201445 min

Google Penguin 3.0 Rollout Finally Here; Rank Number 1 in Mobile Search or Nothing

Penguin 3.0 Rollout Finally here or is it? Is this an update or a new Algo? On a side note - Pirate Update 2.0 happens as well. New Study - Rank number1 in Mobile search or nothing. Tool in webmaster tools for domain changes has updated asJohn Muller updates saying we just updated it to guide you through a part of the process, double-checking that you have the sites verified, that the redirects are in place, and that the redirect doesn't break verification. Advertising Inquiries: https://redcirc...

Oct 29, 201438 min

SEMPO Guidelines and Industry Impact; Google Helps Local Businesses Get Online

Ross and John discuss the recent SEMPO guidelines and how they could impact the industry, plusTopSEOssaysWe Have Not Been Banned By Google,Google releases video series on taking your local business online. Plus they answr listener questions onGoogle monitoring interactions a user has on a web page, and new domain names. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 22, 201449 min

Yahoo Directory Goes Away; Are Some Mobile Search Campaigns Not Being Tracked?

Yahoo Directory goes away, how some mobile search campaigns not being tracked? We also hear client stories dealing with website switching and Google Webmaster Tools. Plus, we hear the story of an interior designer client friend of Ross who has landed an account with Lamborghini and is asked for a crazy favor. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Oct 15, 201451 min

Google Panda 4.1 Launches; Google Limits German News Content to Headlines

Google Panda 4.1 Launches; To avoid liability, Google limits German news content to headlines.Plus, Ross and John offer Commentaryabout howKeywords are DEAD and aMozstory discussesGoogle Answer Boxes Now Showing Up 60percentMore Often Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Oct 09, 201444 min

Google Authorship Dead But Not Author Rank; Responsive vs. Adaptive Website Design

Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Sep 04, 201432 min

Notifications For Faulty Redirects and Penalties Reappearing in Manual Spam Action for Google Webmaster Tools

Google Webmaster Tools Notifications For Faulty Redirects andNew Color-Coded Fetch As Google; Google Penalties Reappearing in Manual Spam Action of Webmaster Tools; Google Responds TheLack ofUnannounced Penguin Updates;Low quality guest blogging is considered little or no original content by Google. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Aug 14, 201441 min

Pigeon Update: Not As Impactful As Reported

Ross and John discuss The Pigeon Update and how it is Not as impactful as first reported on account that the URL structure on Google changed so automated tools got it wrong. Plus, they discuss Bing Updates, Author Stats Removed from Google Webmaster Tools, and Authorship Photos Live On. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Aug 07, 201443 min

Google Pigeon Update, Moz Post Controversy and More MozCon 2014 Takeaways

The Google Pigeon Update and how its seen as a very impactful algorithmic update specific to local search. Plus, Moz Guest Post controversyand more MozCon 2014 takeaways including Stephanie Beadell on Bad Data via Surveys, Stacey MacNaught on Content Creation and Rich Millington on Building a successful community Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jul 31, 201447 min

More from MozCon 2014: Maintaining SEO Focus; Local SEO Lessons from Small Town USA

More from MozCon 2014 as Ross speaks about Maintaining SEO Focus with Marshall Simmonds, Founder of Define Media Group Inc, who presented a dicussion entitled Keep the Focus on the Doughnuts. Also, Ross talks to Mike Ramsey of Nifty Marketing, who spoke aboutLocal SEO Lessons from Small Town USA Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jul 24, 201441 min

MozCon 2014: Content Marketing and Brand Dominance

On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas. Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jul 17, 201433 min

Deleted Google Author Photo Boosts Ad CTR; Google Website Quality Guidelines Leaked

The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the new acronym - Expertise, Authority and Trust;Head Of Googles Web Spam Team Matt Cutts Is Going On Leave Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

Jul 10, 201445 min

Google+ Images; How to Implement Authorship; Searchmetrics Schema study

Google Drops Google+ Images and Circle counts from standard SERP listings; John Mueller comments about How to implement Authorship; plus the results of a Searchmetrics Schema study plus a listener question on the risk of duplicate content. Related articles across the web How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools Bing Showing Authorship; Google Improved Recording of Users and Method of Verification More on Authorship Markup; 302 Re-Directs and Homepage Impact ...

Jun 27, 201451 min

Matt Cutts' SMX Advanced 2014 You and A: PayDay Algo, Reconsideration Requests, Penguin Updates

Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more. Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85percentOf All Searches: Videos In 65 percent & Maps In 1 percent. Google Algorithm Changes for Fixing Spam Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX We...

Jun 19, 201445 min

SEO 101 at SMX Advanced 2014 On Location

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum. Related articles across the web Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013 Matt Cutts On What SEOs Can Expect From Google Coming Up Javascript and PageRank Sculpting SEO 101 Q and A Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014 Advertising In...

Jun 13, 201447 min

What is SEO and What is Not SEO?

What is SEO and What is Not SEO? David Harry from the SEO Training Dojo discusses a very heated Facebook group thread where this very topic came up for debate. They discuss how certain fields like social media, PR, webdesign and even linkbuilding arenot SEO thought might individually affect SEO in some way. Related articles across the web Matt Cutts On What SEOs Can Expect From Google Coming Up Google Search Plus Debacle Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: ...

Jun 05, 201450 min

WTF, rel=dofollow links? Red Flags for Google? SEOs Sued for Violating Google Gu

WTF, rel=dofollow links? Red Flags for Google? SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A Manual Action? Bing is Shutting Down its Webmaster Forums; Google: Dropping Links In Forums Can Hurt Your Both Algorithmically and Manually; Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future; Google announces they are now crawling Javascript + will soon have a rendering tool available...

May 29, 201438 min

How to Obtain Links to Your Website Through Outreach and Link Attraction

Ross takes us some steps onHow to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables fromchoosinga photo from another persons collection in an article to generating social love from themtochallenginganarticle written by an authority in your industry with your own strong and valid opinion. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy...

May 22, 201433 min

How to Determine Why Your Competitors are Succeeding and You’re Not

From Getting clients to know their sites: perform an audit and having them Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding and You’re Not Related articles across the web Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools 5 Things to Focus on When Sta...

May 08, 201450 sec

Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours

Ethics and Google;Contracts with Vendors; Trying to sneak in Links asJohn recounts his experience from this week plus another patent this week confirms that Citation act as Links. Plus,Click thru test .... Impacting Rankings in the short term in a matter of hours. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

May 01, 201436 min

Matt Cutts Lobbying To Reward Secure Sites With Better Rankings; Google Secures Keyword Referral data for PPC Outside of AdWords

Matt Cutts Lobbying To Reward Secure Sites With Better Rankings;Google: 410s Are Immediate and 404s Are Delayed For 24 Hours;Google secures keyword referral data for PPC outside of AdWords;Paid Platforms will still work;Google Glass is now Kosher for Passover Related articles across the web Google Glass Now Kosher For Passover Matt Cutts Goes to Washington Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions MyBlogGuest Penalized; How Google Looks Without Bac...

Apr 17, 201448 min

Google On IE8 Drops SSL and Passes Full Referrer; Matt Cutts: Almost All Penalties Are For Quality Violations

Google On IE8 Drops SSL and Passes Full Referrer; Matt Cutts: Almost All Penalties Are For Quality Violationswhen askedwhat percentage of penalties/filters are based on violations of Googles Quality Guidelines versus technology issues or bugs on the webmaster side? Related articles across the web Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools Matt Cutts On What SEOs Can Expec...

Apr 10, 201436 min

Bing Webmaster Guidelines and Keyword Stuffing; Google Places Quality Guidelines

Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the web Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down Near Crawling Unlinked URLs to Discover New Content; Paying f...

Apr 04, 201436 min

MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor

Matt Cutts goes after guest blogging: myblogguest.com, discusses how Google looks without backlinks as a ranking factor and asksWhat should sites do with pages for products that are no longer available? Plus, Google now has a smaller, wearable version of Android on the way built-in with Google Now, some revealing info from a hangout on air with Nick Kellet of List.Ly, including howin WordPress use the plugin and you can embed the list which will make it spiderable and how thethe javascript versi...

Mar 24, 201437 min

More Blogging and Google Plus Insight with Chef Dennis Littley

Chef Dennis Littleygives his insights into blogging and Google Plus. Dennis manages theG+ Food Bloggers Community in part 2 of this hour-long interview. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mar 03, 201432 min
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