Communication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline. Keeping parents informed about their children's educational progress empowers them. They can help their child improve learning materials and overcome problems that otherwise would have been ignored. A positive parent-teacher relationship is of vital importance. Learn ...
Jan 16, 2024•16 min•Season 7Ep. 3
Here at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform. So, what are the website design best practices for updating or redesigning your school website? What do we train our staff to incorporate into the school websites we design? Let’s dive right in! For more information or help with your school website, contact School Webmasters at ...
Jan 03, 2024•18 min•Season 7Ep. 2
In today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll. Plus, the right website design can help a school boost engagement, promote its brand, and stay in touch with parents and students. However, not every school website is inspiring, and many scream mediocrity, lack of organization, and complacency....
Dec 07, 2023•16 min•Season 7Ep. 1
Every successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices. Find out how! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Dec 05, 2023•18 min•Season 6Ep. 24
We all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly? Find out what the most important aspects of an effective communications strategy and platform are and how to utilize them. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and...
Nov 29, 2023•10 min•Season 6Ep. 23
People spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website. It’s no wonder that so many schools invest a lot of money and time to design a website that perfectly reflects their vibe, values, and achievements. However, there’s no one-size-fits-all recipe for a great school website design b...
Nov 10, 2023•20 min•Season 5Ep. 22
The holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence. Holiday messages are the perfect tool to convey your best wishes while discussing your school’s mission and announcing new programs. However, it can be tricky if you’re new to it. But there’s no need to worry because, with the right tips, you can draft a personal holiday message to parents. Learn...
Nov 09, 2023•14 min•Season 5Ep. 21
What do you expect from a great school website? Excellent design and intuitive navigation? User-friendly interface? An appealing layout with a harmonious combination of fonts and colors. All of these factors are crucial. But the most important thing is making a long-lasting impression on potential students' families. In a nutshell, a great school website must showcase your brand’s unique image while establishing an effective communication channel with the target audience. If that sounds like a d...
Sep 22, 2023•16 min•Season 5Ep. 20
All private schools and educational institutions have some form of a marketing plan, but not every marketing plan produces optimal results. A successful private school marketing plan strikes a balance between realistic and ambitious. School marketing, like any other type of marketing and brand promotion, should follow the best practices in the field. Here, we'll discuss some of the most brilliant school marketing ideas to give you a roadmap and help you navigate your adventurous journey in the e...
Sep 19, 2023•16 min•Season 5Ep. 19
Take a few moments and think of every fascinating school website you’ve ever visited. You can perhaps make a shortlist right off the top of your head. At first, they may appear only to share one thing: they are all school websites! But there is more. Every great school website follows best practices in its design and development, including a user-friendly interface, appealing layout, harmonious font and color combination, navigability, and more. All these features help to create a long-lasting i...
Sep 14, 2023•20 min•Season 5Ep. 18
In our digital age, a school’s website is often the first point of contact for prospective students, parents, and staff. A well-designed website reflects the school’s unique identity and values and is a powerful tool for communication and administrative efficiency. How can your educational institution make the most of its online presence? This comprehensive guide on website design will walk you through the essential aspects of school website design, from the importance of first impressions and k...
Sep 12, 2023•15 min•Season 5Ep. 17
Our collection of top school website design examples will give you some ideas about designing an engaging platform. Moreover, we'll explore why you should invest in creating a great school website for your parents and students. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 20, 2023•17 min•Season 5Ep. 16
K-12 schools can benefit significantly from platforms like blogs. It can also help students develop their writing skills. If you still need to become familiar with these advantages, read on. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 08, 2023•15 min•Season 5Ep. 15
One of the goals for K–12 schools is to engage their communities in ways that will improve student outcomes. When parents (and communities) engage with local education, studies show that students progress far better than those who don’t. When teachers and administrators keep parents updated on activities at school, parents will discuss those activities and reinforce the learning that is taking place there, creating a positive learning environment where students thrive. Something every school hop...
Jun 30, 2023•13 min•Season 5Ep. 14
CMS (content management system) is one of the most central aspects of marketing. More than 68 million websites are built with CMS and this could be a great solution to many problems you face with your website. Here we’ll define what a CMS is and how it works. Then we’ll look at some of its benefits for educational organizations and some of the challenges. Make sure your school’s content management system is working for you and not against you. Let’s dive in. For more information or help with you...
Jun 30, 2023•15 min•Season 5Ep. 13
It doesn't matter if you click on a website belonging to a car dealership, a restaurant, or even a candle shop. The reality is that you'll quickly form an opinion about them based on how their website looks and feels. The same logic applies when parents visit your school's website. But it's not just about first impressions. Your website is a significant point of contact for parents to get more information about your school and find out what sets you apart from other options in the area. It's als...
Jun 12, 2023•22 min
Learn about the essential components of school website design and what it takes to put your website to work for your school. Competition for students and quality staff are at an all-time high, so make sure your school's website serves your purposes and effectively communicates to your audiences. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
May 31, 2023•16 min•Season 5Ep. 11
A website is an excellent digital tool for schools to showcase their academic qualities in front of the entire community. Schools can provide up-to-date information about admissions requirements, offline and online courses, student academic achievement, and upcoming events. But that’s not all. An informative school website can significantly promote the school brand, highlight special offers, and present the whole school vibe to potential students and parents. However, all of that requires a reli...
Apr 19, 2023•22 min•Season 5Ep. 10
Attention to detail is the cornerstone of any great website design. You must know the website’s purpose and how it can help your school achieve its goals. In addition to looking professional and sleek, you want the website to portray your school’s brand and mission clearly. But it’s not just about style. Several elements go into creating a perfect school website design. As with anything, you can learn more about web design by reviewing some of the best school websites and their major characteris...
Apr 14, 2023•19 min•Season 5Ep. 9
Just like a fast food chain or a car company, schools need to market their brand. Every year, fierce competition over attracting the top students is fierce, so schools need to showcase their values. Of course, every school and organization in the world wants to do that. That's why they set up websites, create social media accounts, and discuss their great school and excellent programs. In most cases, they fail. Why is that? Because with so many pages, websites, notifications, and emails, their m...
Apr 06, 2023•21 min•Season 5Ep. 8
Marketing strategies can serve as a success roadmap for your school in the long term. However, putting the ideas into words and actionable steps can be unfamiliar and confusing for many schools that are doing this for the first time. If you and your team feel the same way, keep listening because we will give you 10 school marketing strategies that work. But first, let’s touch on the importance of marketing for your school. For more information or help with your school website, contact School Web...
Apr 05, 2023•19 min•Season 5Ep. 7
It doesn't matter if you're running a sandwich shop or a private school. The reality is that without a solid marketing plan, you and your business will not go as far as you hope. In today's ultra-competitive market, your private school faces a lot of competition to attract top students. Therefore, no matter how good your school, programs, and teachers are, you can't expect families to flock to you without a dependable marketing strategy. You need a reliable marketing plan to create solid engagem...
Mar 23, 2023•15 min•Season 5Ep. 6
It's no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future that fits their goals and gets them where they want to go. This means that school branding has never been more critical. Today, schools must communicate their values and highlight their unique advantages to differentiate themselves from others. However, this can't be done without a...
Mar 11, 2023•15 min•Season 5Ep. 5
So, your school needs to maintain regular communication. Constantly. Continually. Sending monthly or weekly newsletters to your students' families is a wonderful way to maintain this communication. Let's see how we can use this to your advantage. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 26, 2023•10 min•Season 5Ep. 4
Schools need to improve their interactions with these families more than ever. One crucial strategy may be website localization, as parents and students visit it regularly for information. There are seven steps to creating localized websites. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 24, 2023•9 min•Season 5Ep. 3
Many schools' social media platforms look like they've made the initial effort but have been long since abandoned. In turn, they focus mainly on building their website since it is a major point of contact with parents, students, teachers, and staff. But while that may be true, we cannot deny that we live in the age of social media—and Facebook is arguably the mother of all platforms. When used correctly, Facebook can be a massive help for your specific goals. Whether you run a private school and...
Jan 23, 2023•25 min•Season 5Ep. 2
The school website is one of the first contact points between schools, parents, students, and teachers. The homepage is the front door to a school website; it draws a large share of traffic. After all, it's only logical because it is the face of the school, but it's surprising how often it's overlooked. Many think by mistake that the homepage can be designed just like any other landing page, but that's far from reality. An excellent homepage should be specially designed to attract, educate, and ...
Jan 02, 2023•18 min•Season 5Ep. 1
Like all businesses, schools use their websites to promote their brand and attract top talent. That’s why website management has become such a popular approach among schools to drive traffic to their websites. We all know the qualities of a poor website since we've all visited terrible school websites—but only for a short time and never returned. But, the question is, how can you manage your website so it does not fall into that category? That is the purpose of this article. For more information...
Nov 08, 2022•15 min•Season 4Ep. 20
For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff. One of the most affordable and beneficial marketing efforts any school can utilize is an effective school website. So, let's talk about how to make your school website more effective. For more information or help with your school websit...
Sep 06, 2022•10 min•Season 4Ep. 19
A seemingly infinite number of websites are available for learning. Teachers know how difficult it is to find online materials that pique students' interests and improve their skills. To help parents, students, and teachers find such resources, we've compiled this list of great free and paid websites. We've sifted through hundreds of educational websites to find the top 24 that we think will best meet the requirements and sensitivities of high school students. For more information or help with y...
Aug 31, 2022•17 min•Season 4Ep. 18
