When it comes to social media for schools, many school administrators may question whether or not the return on investment makes it worth the time and effort it requires to manage it. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Your school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff. Learn how to use your school website to effectively hire top-quality staff! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
From bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents . Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings. In addition, content is the foundation for ranking well on search engine results pages (SERPs). That's why many schools use content marketing strategies to show prospective students they're a perfect fit. For more information or help with your school websit...
You already know that your school's website is a major contact point between you and a visitor. As a common rule, the internet is the first place your target audience will go to understand who you are and what you want to do. So how do you attract more visitors, generate interest, and stand out from other schools' websites? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Whether it's a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your school. That's where your school website comes in! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
What are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy? Do you use this information to market your school to prospective parents and students? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff #2. Market your strengths and successes to potential students and staff To achieve these goals, your school's website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative. How is your school's website doing? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.School...
When it comes to marketing strategies as they pertain to student recruitment, we're talking about promoting the services we have to offer that will lead to increased enrollment to meet our enrollment goals. Whether primary, secondary, or higher education institutions, our goal is to educate students in a world in need of caring, responsible individuals, well-prepared for the future rigors and challenges of the world. Learn how to integrate your school website and social media to improve your sch...
Pinterest has a reputation as a platform women use to plan their next home renovation and learn to make mason jar salads. But hang in here with us for a minute or two as we make an argument for why your school should add Pinterest to your social media platforms. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school. So, let's discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your school communication and possibly your school enrollment by using Senior quotes. For more information or help with your school website, contact School...
Every school in America depends on school announcements to communicate with its teachers, parents, and students. Many schools disperse these important messages using daily reminders broadcast to the whole school via a P.A. system or weekly printed reports sent home in Friday folders. Others have opted for higher-tech email blasts or student-led, closed-circuit television "news shows" to share morning announcements and communicate upcoming events. Regardless of how a school chooses to communicate...
Designing an effective school website for your target audience, parents and students, can be confusing and even stressful. So, let's explore some of the points one should consider in order to find the information that will lead to the website that parents and students will visit often. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
You know what makes your school great. You know your school's struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website? Let's take a look at your school website from a parent's perspective. Whether current parents or prospective parents, what are some things the best school websites will always include? Let's explore by focusing on what parents need. For more information or help with your schoo...
Parents are far more aware of their choices, which means schools, whether public or private, have to earn most of the students who enroll. It means that schools need to market themselves to parents and future students. This applies to your school as well. There used to be one school in the neighborhood, and only those few families who could afford to send children to a boarding school had any choice about where to send their children. Now, there are myriad choices, and income or location are not...
We all live by our calendars these days. That includes the parents of your students. So, what can you do to make these parents' lives easier and keep them involved with their child's education at the same time? Yep, you guessed it. Create and manage an effective school calendar! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
It is important to remember that photo captions enjoy some of the highest readerships in a publication, second only to headlines. So, when we want our readers to be engaged and informed, our use of captions matters. Learn how to do it right. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Yes, we know. Apps are all the rage, at least according to the salespeople say that your school needs one. Well, we’re here to tell you that it’s not necessarily the case. Beware the slick sales pitch and take a look at your website before jumping into the app jungle. Before considering an app, take a look at your website. Since your website is your face to the public (an app is only available to existing parents), your efforts here should be your highest priority. For more information or help w...
I know it doesn't sound like much, but word-of-mouth marketing is key to the success for local, family-owned businesses. More than ever, people are checking online reviews for goods and services, and your opinion matters. Frequently—and, at times, unfortunately—customers only leave online reviews for bad experiences. No one wants to be judged by their worst day, which makes your good, positive review all the more valuable to your local businesses. And it's not just businesses that need your onli...
Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes it all work. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your school website design and layout, your school social media interactions, and your mascot to how your staff answers the phones. Your brand is that cohesive identity that you want to solidify in your customers’ minds. It requires establishing a look and feel that supports your brand goals consistently and avoids variations that will dilute or even disinte...
Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for their school and find ways to stand out from all the competition. One important strategy is to create and manage a consistent brand for your school. How do you do that? Begin by creating and using a branding guideline. For more inform...
Your school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a problem. We could claim user error—that they just don’t know what they are doing—but if there is a problem, it is our problem and we need to own it. So, what can we do to make our website user-friendly for all? For starters, we can analyze our website. Google Analytics is a great tool designed to help us do so. For more information or help with your sc...
For thousands of years, sailors and travelers have relied on lighthouses to lead them to safety. For them, the lighthouse is a beacon of hope. If the light were to fail, creating a cloak of darkness, the leaders, the navigators, the doers, the encouragers would step forth to give direction and hope to those in their care. Currently, we may experience some “cloak of darkness” moments. As a business owner, a school leader, a teacher, a part of your community, you have an obligation to use your tal...
Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, but I think some schools (whether it is established by the school culture, the HR department hiring policies, or maybe the school leader) may want to consider factoring a little joy into the mix. It isn't an either/or proposition because professionalism and happiness are not mutually exclusive. For more information or help with your school website,...
Managing your school’s social media can be a challenge. To make your posts engaging and effective is even more so. But, there are some basics you should know and use with school social media strategies. In this blog, you’ll learn five steps to get it right. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Many school leaders struggle with how best to manage their school’s website(s). Often they decide to go with the status quo—what they are accustomed to is good enough. At least until parents or the governing board complains that it isn’t as effective or informative as it should be, or maybe it is a flat-out embarrassment. Then it becomes a top priority if for no other reason than to eliminate complaints. So, if one of those scenarios describes your situation, or if you want to avoid the drama an...
Every few years, schools decide they need to update or redesign their website. Sometimes it is because there has been a change in administration and they want to put their own “stamp” on things. Sometimes it is because someone thinks they should update their school’s brand image. But the best reason is that you want to improve the experience your website visitors have when they visit your school’s online presence. If you don’t make that your primary goal then the effort will be a waste of time a...
Unless your school is a boarding school, you are hoping to attract local students. That means you need to show up on the local internet searches parents might use to research local schools whether private or public. If your school doesn’t show up in their search, you are missing out in a big way. Learn how Google My Business can help your school and your enrollment! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com ...
Okay, okay, we know it has been a tough year. What we need for this new school year is a restart, and we hope you’ll rise to the challenge by doing just that. While students return to full in-person learning and you scramble to help students who may have fallen behind catch up, this is a perfect time to institute some marketing strategies to increase your enrollment (and encourage any lost students to return to your school). For more information or help with your school website, contact School W...
