Often when we consider our various target audiences, we don’t consider the ones closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
May 19, 2021•9 min•Season 3Ep. 11
Are parents in your community really using your website? If they are, you’ll want to make sure you know what they use it for most often so you can stay on top of those services. If they aren’t, then you’ll want to know why so you can make changes to better serve them. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Apr 29, 2021•9 min•Season 3Ep. 10
Most schools outsource the design of their school’s websites. Very few schools have the skill sets among their staff members to get a professionally designed school website with effective layout and navigation. But, there are content management systems that provide templates and editing software to use. Sometimes these are sufficient. But very few supply you with the staff to keep your site current, professional, and informative on a day-to-day basis, which is what really matters, right? Conside...
Apr 29, 2021•12 min•Season 3Ep. 9
You certainly don’t need to overhaul your school’s website every year, but you do need to make sure you're presenting your school in the best light by keeping up with current website trends. Your school website is the key component to all of your digital marketing efforts and often the first impression prospective parents have of your school and your values. So how do you know when it’s time for an update? For more information or help with your school website, contact School Webmasters at 888.75...
Mar 31, 2021•14 min•Season 3Ep. 8
There are always leaders and lemmings in the world. Of course, you want your school website to be viewed as an asset and representative of your outstanding educational services. But often, unbeknownst to many respected educators, their school websites are lemmings, or worse, they are losers, and the school administrators are not even aware of it. Find out how to fix your school website! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www....
Mar 02, 2021•12 min•Season 3Ep. 7
We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. If we don’t know what people currently believe, we can’t possibly improve communication, services, or perceptions. Consider using surveys to get the information you need! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!...
Feb 26, 2021•13 min•Season 3Ep. 6
In today’s social climate, people are all about sharing how they feel about companies, products, and services. In fact, folks are more inclined to trust another person’s opinion or experience over traditional advertising or marketing materials. That’s not to say traditional marketing doesn’t work; it simply means you also need to start gathering positive testimonials from parents and your community members. For more information or help with your school website, contact School Webmasters at 888.7...
Feb 25, 2021•7 min•Season 3Ep. 5
It’s been a tough year. We can all agree on that. So, it’s probably time to look at what we can do to turn things around. We can’t control the world around us, pandemics, weather, or most economic conditions, but we do have some control over our perspective on our world and our lives. Gratitude is just such a control mechanism. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Feb 22, 2021•9 min•Season 3Ep. 4
With 2020 now behind us (thank goodness), it is time to address some of the issues left in its wake. For one thing, many schools have seen decreased enrollments, and since your sustainability is based on enrollment, it’s an issue you have to take seriously. Here are some tips to help you succeed. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Feb 17, 2021•11 min•Season 3Ep. 3
Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers' needs as well as communicating your own. Here are some tips to improve your school's customer service! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Feb 05, 2021•9 min•Season 3Ep. 2
Like a roller coaster, the learning curve was fast and steep. In ten really long short months, we all got a crash course on what works and what doesn’t in an online classroom setting. I don’t want to belabor the obvious; we figured out quickly that to achieve success, students need routine and a place of their own. Overall, teachers and parents did a fabulous job of adapting to meet the needs of their students and children. There are, however, a few areas that may benefit from deeper instruction...
Jan 23, 2021•14 min•Season 3Ep. 1
Your school website is your face to the public. It’s your chance to create a favorable first impression. So it’s imperative that you know going into your website development who you want to attract and what impression you want to give. No matter what population you represent, it’s important to incorporate best web practices into your school website. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quo...
Nov 10, 2020•12 min•Season 2Ep. 25
Does your school website need a Frequently Asked Questions (FAQ) page? The short answer is yes. But let’s consider the reasons to include it and talk about how to create an effective FAQ page. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Nov 10, 2020•10 min•Season 2Ep. 24
With so many issues to worry about when managing a school, foremost of which is educating students, worrying about your school’s first impression might seem like a rather petty problem. However, first impressions are critical because people tend to become attached to their initial impressions (people and organizations). We find it very difficult to change those initial opinions, even when presented with facts and evidence. To make it worse, this means that earning parents’ trust and confidence u...
Oct 30, 2020•16 min•Season 2Ep. 23
It feels as if social media can take on a “life of its own.” It’s somewhat like a child. When your child cries in the middle of the night, your first instinct is to run to see what’s happening. You get that feeling of impending doom if you can’t get there quickly enough. Are they sick? Did they see a monster? Your job as a parent is to watch over, manage, care for, and love your child as well as ensure their success. And as a steward over your schools' social media, the same tactics apply. For m...
Oct 13, 2020•8 min•Season 2Ep. 22
Your school website content matters, especially how you say it. Get some tips for keeping it positive! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Oct 07, 2020•12 min•Season 2Ep. 21
Meditation, Yoga, exercise, blah, blah, blah. No. The answer is writing in the active instead of the passive voice. Using the active voice in website writing is much easier to read and comprehend, therefore making the reader’s experience more relaxing and yes, less stressful. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Oct 05, 2020•9 min•Season 2Ep. 20
How to use your school social media posts to help your community cope when tragedy strikes! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Sep 30, 2020•13 min•Season 2Ep. 20
It might be time to take the temperature of your stakeholders' opinions about your school. Is it a bit cold out there among your constituents or cozy and warm? You can't change perceptions if you don't know what they are. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Sep 29, 2020•13 min•Season 2Ep. 19
The last thing you need is more items on your to-do list, but parents need to know your school is invested in the care and safety of their child. The good news is that for every tip we list here, School Webmasters can help you. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 09, 2020•8 min•Season 2Ep. 18
K–12 schools have never before had a situation like they are now experiencing during the COVID-19 pandemic. Most are closed. Some have gone to virtual education while others are simply hunkering down and waiting for things to return to normal. But it is during a crisis that your school’s true colors come out, and your efforts now will influence future outcomes for years to come. What you do now matters. For more information or help with your school website, contact School Webmasters at 888.750.4...
May 07, 2020•8 min•Season 2Ep. 17
While the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises concern when it comes to how accessible the learning materials are. Aside from the concern that every student must have access to a computer or other device to view the posted materials, there is also the concern that disabled students a...
Apr 17, 2020•11 min•Season 2Ep. 16
While the world is fighting to find a cure for the Coronavirus (COVID-19), schools are scrambling to get their curriculum online and available to all of their students. Home-based distance learning has become the new norm for every school in the U.S. This raises concern when it comes to how accessible the learning materials are. Aside from the concern that every student must have access to a computer or other device to view the posted materials, there is also the concern that disabled students a...
Apr 17, 2020•9 min•Season 2Ep. 15
You’re a principal or superintendent with no school in session, charged with continuing to communicate during a quarantine closure. What can you do to make this work? Check out the tips and resources to find out. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Apr 02, 2020•9 min•Season 2Ep. 14
A few weeks ago, we talked about the power of storytelling to make your school blog interesting and engaging. To further encourage you to begin your own school blog, we’re going to share some topics that will inspire your own ideas. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Mar 31, 2020•9 min•Season 2Ep. 13
Now’s your chance. While schools across the country are shut down for various lengths of time and staff and students work remotely to ensure students continue to learn, administrative staff can focus on improving communications. Without the minute-by-minute distractions of typical responsibilities, you can focus on the strategies that will help improve school communication when things are back to normal. And yes, they will get back to normal—or at least to a new normal! For more information or h...
Mar 27, 2020•9 min•Season 2Ep. 12
If you've accepted the idea that a school blog can be beneficial, take the next step and add the power of storytelling to your blog articles. Here are some tips! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Mar 20, 2020•12 min•Season 2Ep. 11
Crisis is the WORST time to stop communicating—especially on the front end. Those who were ahead of the game conveyed preliminary information, established expectations, and laid the groundwork for future critical communication. If you dropped the ball on the early communication, that’s okay. But it’s time to dig deeper and improve your messaging moving forward. Apply best practices to crisis communications for your school. For more information or help with your school website, contact School Web...
Mar 20, 2020•8 min•Season 2Ep. 10
The images you share on your school website and your school social media make a huge difference. But, to maintain website accessibility (which is the law) you need to follow these important guidelines. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Feb 12, 2020•10 min•Season 2Ep. 9
No matter what service we provide, including K-12 education, providing excellent customer service is a must. Here are 20 tips to get started and improve your school's customer service levels. Start improving now! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Feb 11, 2020•16 min•Season 2Ep. 8
