Emergency notification systems have become indispensable tools for school communication. When used effectively, they do more than simply keep families informed and alert about emergencies—they help foster a sense of community and set the stage for increased engagement. Find out how. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Feb 04, 2020•11 min•Season 2Ep. 7
Struggling to keep those spinning plates of myriad responsibilties in the air? We'll talk about how to prioritize your communication efforts while streamlining the rest of your job and getting more done. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 23, 2020•11 min•Season 2Ep. 6
Digital marketing is this decade's marketing strategy. Learn some tips, hacks, and trends so you can stop managing enrollment and start designing it for a prosperous decade. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 21, 2020•14 min•Season 2Ep. 5
Learn about how to get and keep your school's website compliant and how to avoid being duped into paying for expensive services you don't need. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 10, 2020•13 min•Season 2Ep. 4
The moment you are in an emergency situation is not the time to prepare for an emergency situation. Prepare now for future emergency situations at your school. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 08, 2020•10 min•Season 2Ep. 3
Find out how to create processes and strategies to turn your school staff into a new gathering army that can help you deliver engaging and consistent communication for your parents and community. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 08, 2020•14 min•Season 2Ep. 2
Learn about what public relations is and its importance to your school. Make public relations a part of your communications strategies. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 06, 2020•12 min•Season 2Ep. 1
If your school doesn’t have a responsive website design yet, I’ve got bad news for you—your site is old and outdated! Let us tell you why it matters and is worth the effort to have a mobile-friendly website. If your website hasn’t been updated in the last five years, chances are it may suffer from one or all of these issues: a lack of security, out of compliance with ADA requirements , or unresponsive. The right design will help your school put its best foot forward and create a smooth, accessib...
Dec 05, 2019•14 min•Season 1Ep. 24
You already know the value of a school blog , right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can be a huge factor in increasing enrollment. But...knowing and doing are two very different things, right? So, to make this easier, let’s break it down. Let’s begin with how to get started on your own school blog. For more information or help...
Dec 05, 2019•13 min•Season 1Ep. 23
Use these two simple principles to make sure your school's website is supporting your school's communication goals and improve parent engagement. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Dec 03, 2019•14 min•Season 1Ep. 22
Just as you would use a map or GPS to take a trip to an unfamiliar location, you should use a map to reach your communication goals as well. That is what a school communication plan can deliver, and it is well worth the effort. Learn the 8 simplified steps to implement a school communication plan that makes a difference. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!...
Nov 26, 2019•13 min•Season 1Ep. 21
Would you like to improve your school’s newsletter? Are you intrigued by the idea of making it a pillar of your overall communication plan? Here are some helpful tips! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Nov 19, 2019•10 min•Season 1Ep. 20
Have a great school event planned? Want to get some positive media coverage? Find out how to engage your local media. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Oct 16, 2019•14 min•Season 1Ep. 19
It feels like the media is out to get your school. The coverage of your district is always negative. They never care about any of the good things happening in your building. Et cetera, et cetera, et cetera. Look, I’ve heard it all before—I’ve even said some of it before. As a former journalist AND school PR lead, I can help build some understanding in this space that desperately needs it. It’s time to debunk the junk and help you build better relationships between your school and your friendly n...
Oct 16, 2019•10 min•Season 1Ep. 18
Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be! As long as you’re willing to tweak your mindset, align your tactics, and show some patience, the rewards can be huge. Learn some tips in the first of this three-part series of how K-12 schools can work with the local media and improve their communications. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com an...
Oct 14, 2019•15 min•Season 1Ep. 17
What do U.S. schools need to embrace in order to earn the respect they want? Begin by understanding the perception gap and how to view the issues from the viewpoint of the public. Only then can you address those issues. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Sep 19, 2019•17 min•Season 1Ep. 16
There are 7 areas that fall under the school communications umbrella. Neglecting any one of these can hurt your overall communications efforts. Which powerful influence are you failing to use and how can you change that? For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Sep 18, 2019•15 min•Season 1Ep. 15
Learn how to filter out the jargon and improve your school public relations. Learn how to be clear, avoid education acronyms, and make your messages clear and convincing. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Sep 17, 2019•9 min•Season 1Ep. 14
Is edu-speak killing your school communications? Don't let your messages and content cause your audiences' eyes to glaze over? Find out how to avoid just such issues and improve your communications and better engage. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Sep 17, 2019•8 min•Season 1Ep. 13
Putting in the effort to share your school's successes is well worth it. Improve your school communications by telling your school's stories. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 14, 2019•8 min•Season 1Ep. 12
Want to build your school's social media following so people will actually see your posts? Learn how to use your social media to improve communications and marketing! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 13, 2019•13 min•Season 1Ep. 11
What can school board members do to help their schools succeed? Amazing things can happen when they value effective communication strategies and encourage their school leaders likewise. Here are 5 communication strategies that will help! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 06, 2019•13 min•Season 1Ep. 10
Website content management systems alone won't improve your school communications efforts. But find out what will make all the difference. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 06, 2019•12 min•Season 1Ep. 9
As you consider which school marketing strategies are best for you, we’re here to help ensure your school marketing approach is well-rounded and effective. Get 6 of the most powerful tips here. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jul 31, 2019•11 min•Season 1Ep. 8
We’ve talked before about why school marketing is important, and we hope you’re already on board with the concept. Remember, marketing is the process we undertake to get our audiences to know, like, and trust us. So let’s take a look at why these three elements are so vital to your school or district’s foundation and how they can keep your marketing on track throughout the year regardless of your main focus. For more information or help with your school website, contact School Webmasters at 888....
Jul 29, 2019•19 min•Season 1Ep. 5
Take a look at your school's communication strategies. Are you missing the point by maintaining the status quo? Find out how and why to look at your school's needs rather than wants and see real progress in reaching your school's goals. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jul 13, 2019•12 min•Season 1Ep. 7
Learn how your school website impacts reputation, engagement, and enrollment and how to create the most positive first impression. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jul 09, 2019•11 min•Season 1Ep. 6
How does your school website engage? When you recognize the value of your school's website to your school's communication efforts, especially when used in conjunction with your social media, you can create powerful engagement, trust, and loyalty. Follow our bread-making analogy to find out what the essential steps are to effective website management and apply the steps you must take to enjoy the benefits of powerful communication. For more information or help with your school website, contact Sc...
Jun 20, 2019•14 min•Season 1Ep. 4
With many K-12 schools across the country experiencing declining enrollment, what measures should your school take to attract and keep students? One of the most beneficial strategies your school can implement, and one with wide-ranging impact beyond increasing enrollment, is building a school culture where a customer service mindset is the norm. Find out what poor customer service is costing your school. You might be surprised how critical to the bottom line, job satisfaction, and student succes...
Jun 20, 2019•12 min•Season 1Ep. 3
How one public school manages their website, social media, and public relations without breaking the budget. Learn how they improved community engagement, tell their school stories, and create a robust communications strategy. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jun 07, 2019•11 min•Season 1Ep. 2
