Creating School Brand Guidelines: what school leaders should know about branding

Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for their school and find ways to stand out from all the competition.

One important strategy is to create and manage a consistent brand for your school. How do you do that? Begin by creating and using a branding guideline.

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