Creating a school website is more than just piecing together pages online; it’s about telling your school’s story in a professional, user-friendly, and visually compelling way. At School Webmasters, we’ve been perfecting the art and science of school website development for over 23 years. Our streamlined, step-by-step approach ensures that every project is handled with care, expertise, and attention to detail. Whether you’re looking for a complete redesign or starting from scratch, our professio...
Jun 24, 2025•6 min•Season 8Ep. 12
In our last article , we discussed the importance of storytelling to improve your school’s reputation, public relations, branding, and possibly even your enrollment. Let’s build on that information now with five lessons to improve your storytelling. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jun 09, 2025•6 min•Season 8Ep. 11
Every school has a story to tell. From the triumphs of its students to the dedication of its staff, a school’s unique identity is shaped by the people’s experiences within its walls. These stories aren’t just anecdotes; they’re powerful tools that can transform your school’s website into a compelling gateway, inviting families to explore and engage with your community. Understanding the power of storytelling can help you effectively share these experiences. For more information or help with your...
May 26, 2025•7 min•Season 8Ep. 10
How can your school website make or break parent engagement? In today’s digital age, school customer service is more than answering phone calls or resolving in-person concerns. It’s about providing a seamless, accessible, and user-friendly experience for parents, students, and the community—and much of that experience happens online. Schools that prioritize customer service through their websites build trust, enhance communication, and strengthen relationships with families. For more information...
May 12, 2025•7 min•Season 8Ep. 9
Attending a tech school, trade school, vocational school, or other job training program offers various advantages that can benefit many individuals. Are you sharing these benefits and effectively marketing your vocational school to increase enrollment and attract students and staff? If you haven’t already one so, here are some key benefits you should be sharing on your school website and in your marketing your vocational school: For more information or help with your school website, contact Scho...
Apr 21, 2025•6 min•Season 8Ep. 8
Many parents are looking for the best educational solution for their children. Some are looking for pre-schools, others are selecting the right K-12 district. Either way, they are making choices, and for you to become one of those choices, you need to take ongoing steps to boost your school’s enrollment. With many states making school choice an option, parents have choices and are no longer required to put their children in the nearest neighborhood school. So, you need to ensure your school stan...
Apr 07, 2025•9 min•Season 8Ep. 7
The concept of school choice has gained significant momentum in recent years, reshaping the educational landscape. It introduces a competitive dynamic, urging schools to adapt and innovate to attract students. However, this competition must remain ethical, prioritizing transparency and student welfare. By embracing ethical strategies, schools can position themselves as institutions that not only provide quality education but also uphold the integrity and trust of the communities they serve. Scho...
Mar 24, 2025•9 min•Season 8Ep. 6
Let’s be honest: your school’s website is one of your most important tools for communication and engagement. It's often the first impression prospective families get of your school, and it's also where your current families turn for information. But is it serving its purpose? Are parents actually using it the way you hope they are? Let’s explore what parents look for in a school website and how you can make sure yours hits the mark. For more information or help with your school website, contact ...
Mar 10, 2025•5 min•Season 8Ep. 5
In today’s competitive educational landscape, a strong reputation is key to attracting prospective families, retaining students, and solidifying community trust. One of the most powerful tools in the arsenal of school marketing, school public relations, and school communications is testimonials. These authentic, first-hand accounts from students, parents, alumni, and staff provide a credible and relatable endorsement of your institution. Let’s explore how testimonials, backed by expert insights ...
Feb 24, 2025•5 min•Season 8Ep. 4
When it comes to running a school, having a professional online presence is not just beneficial—it's essential. That’s why many institutions turn to School Webmasters, the trusted school website provider, and school web design professionals to manage their digital needs effectively. Outsourcing your school web design projects and management to School Webmasters is a smart move. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWeb...
Feb 10, 2025•7 min•Season 8Ep. 3
In the competitive world of K-12 education, effective school marketing can seem overwhelming. Discover how to simplify your school’s marketing efforts with daily, manageable strategies. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jan 28, 2025•10 min•Season 8Ep. 3
So, now that we are heading into the second half of the school year, it is the perfect time to review the school website and refocus on how you can better communicate with and engage your parents and students. Here are five New Year resolutions that you can use to improve your school communications. It is worth the effort, and you’ll realize long-term results that will benefit your school all year long. For more information or help with your school website, contact School Webmasters at 888.750.4...
Jan 14, 2025•9 min•Season 8Ep. 1
Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary objective of providing a quality education. But the reality couldn’t be more different. School marketing strategy is just another term that refers to practices for improving your community. School marketing and enrollment marketing will help establish your b...
Dec 10, 2024•8 min•Season 7Ep. 21
While traditional high schools, colleges, and universities offer the necessary prerequisites for academic and intellectual fields, their offerings and curricula are often generic. On the other hand, the vocational school can stand out from the crowd of choices because you can provide specific examples of what you offer and what your students can and should expect when they attend your school. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visi...
Nov 12, 2024•10 min•Season 7Ep. 20
There are advantages and disadvantages to immediate access. It is reassuring for parents to know they can reach their child anytime. However, research shows that the reassurance parents enjoy limits the self-assurance that this continual supervision denies their kids. Let's discuss the advantages and disadvantages. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Oct 22, 2024•9 min•Season 7Ep. 19
In the digital age, a school’s website is more than just a virtual brochure—it’s a dynamic hub of information, school communication, and community engagement. Keeping a school website updated is not merely a matter of aesthetics or professionalism; it has profound implications for student success, parental involvement, and the institution’s overall reputation. Here are a few compelling reasons schools must prioritize regular website updates. For more information or help with your school website,...
Oct 08, 2024•6 min•Season 7Ep. 18
Okay, so this blog post isn’t targeting school administrators, my typical target audience. However, I thought the topic was so interesting that maybe schools could find ways to incorporate this kind of information into their websites. For example, it might make an excellent website news article for back-to-school or even repurpose this information as an Inbound Marketing article to attract preschool parents. For more information or help with your school website, contact School Webmasters at 888....
Sep 23, 2024•8 min•Season 7Ep. 17
If your school is a trade school or vocational ed tech school, this is an excellent time to be one. Now more than ever, parents and students are considering alternatives to academic colleges and degrees. Make sure your trade school stands out. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Sep 09, 2024•9 min•Season 7Ep. 16
Every school manager aspires to improve admissions. So, the question is, how can you improve your brand awareness and increase your student enrollment rate? One of the most effective ways is school advertisement. You have numerous options to promote your brand. For instance, you can optimize your social media presence, start email marketing, create an eye-catching school website, or run Google ads. But before you do this, you should first learn about marketing strategies. For more information or...
Aug 26, 2024•15 min•Season 7Ep. 14
Let's say you have a prospective student (or their parents) who might be interested in enrolling. You'd love to convince them you are the right fit, but you can't do that without knowing who they are, what they are looking for, or how to communicate with them. Enter the web form. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Aug 12, 2024•13 min•Season 7Ep. 15
As each the new year starts, every school is looking for ideas and techniques to level up its branding game. The high school newspaper is certainly one of the most flexible ways to keep students and faculty informed about what’s going on in and around campus while showcasing your resources to prospective students and parents. So, let’s see how you can use this tool. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com ...
Jul 22, 2024•7 min•Season 7Ep. 13
As a school manager, you might wonder whether starting a school podcast is a good idea or not. Here are all the answers you need. Together, we’ll examine some of the key benefits of podcasting and see if it’s time to start your own podcast. Let’s begin: For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!
Jul 08, 2024•15 min•Season 7Ep. 12
Strong brands can outshine the competition, build a broader customer base, and establish long-lasting brand loyalty. But how do we achieve this level of perfection? How, for instance, can a private school promote its educational services to stand out in the market? This is where marketing plans and school marketing strategies can help us. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!...
Jun 24, 2024•16 min•Season 7Ep. 11
An education blog is more than a platform to find written articles. It’s one of the greatest digital learning resources that can be integrated into schools’ teaching strategies. For school administrators, blogs can also be invaluable training for their leadership roles and their school’s success. Check out these recommendations. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!...
Jun 10, 2024•14 min•Season 7Ep. 10
School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community. At the same time, understanding the true purpose of school newsletters and finding the best practices to apply can be challenging. That’s why we created a comprehensive guide to help you make the best out of the school newsletter. Let’s begin. For more information...
Feb 27, 2024•15 min•Season 7Ep. 9
Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape. However, meeting the new expectations of prospective students and parents can be challenging. That’s why you must equip yourself with the most sophisticated, market-proven, and ...
Feb 27, 2024•22 min•Season 7Ep. 8
School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, increase enrollment, and create a trustworthy reputation in your community. So, let us help you answer the question, “How can I improve my school website?” For more information or help with your school website...
Jan 30, 2024•15 min•Season 7Ep. 7
Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement. The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features have given Instagram a high rank among social media platforms. But having an account doesn’t guarantee a high engagement rate. You must learn and apply a few tactics to optimize your Instagram presence. Le...
Jan 29, 2024•11 min•Season 7Ep. 6
Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of experience. Let us show you some of the tips and guidelines for your school's Facebook success. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www....
Jan 29, 2024•19 min•Season 7Ep. 5
Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying that a lot of insights can be gained by studying the school websites of competitors. That’s why competitive website analysis has become such a popular strategy among schools. You may be wondering what competi...
Jan 28, 2024•22 min•Season 7Ep. 4
