This is a tell-all episode in which I share my story on recent changes to my membership as well as my recent epiphanies on membership pricing. I will share my ONE pricing rule, 3 common mistakes, and give an update on the pricing changes I've made for my own membership and why. I also announce that my special training "3 secrets for a wildly successful membership" is open for a few days and so is the Society. So if you missed it, you can watch for a limited time right here: https://scalingdeep.c...
Aug 02, 2023•27 min
A couple of weeks ago I had a small, but slightly annoying new issue showing up in my business. It was arounds payments. Less people were paying in full, more monthly, and that was creating greater risk for failure. So I posed the question to my mastermind and ended up with insights that fixed a way bigger problem with how I was selling my programs. The thread in my group led me to two new options and my back & forth Voxer convo with my mentor (still ongoing) helped me to pick one that would...
Jul 25, 2023•14 min
My guest today, Kimberly Costa had a membership called Designing Delightfully which was born out of her passion for illustrating https://kimberlycosta.com/. She's been a member of the Scaling Deep Society for the lsat 6 months and grown her membership through summits. She talks about her deliverables inside the membership, her pricing choice and why summits are working for her so well. If you have a desire to run a membership that directly utilizes your super power, you won't want to miss this o...
Jul 19, 2023•40 min
I'm long overdue putting out a podcast on membership retention. Retention is an important way to build profitability into your programs because we can get a higher return from keeping people in our world than by always have to find new people to welcome in. Plus your long-term member are your super-users, big fans and really just fun people to keep in your world. In this episode I've pulled out 3 main strategies from this brand new article on my website https://scalingdeep.com/membership-retenti...
Jul 14, 2023•21 min
Just because we have recurring revenue through a membership, doesn't mean don't get in different cycles of growth. Some days I can't believe how well everything is going, while the next week I'm wondering what's going wrong. Getting used to these cycles of change are a good idea. We shouldn't overreact or pivot based on any short-term changes. Instead, let's figure out how to use our time to best serve our long-term vision. Listen for how I'm planning my projects this summer and using my time we...
Jul 04, 2023•15 min
Would you believe that the smallest of online businesses are the ones that need automation the most? In this episode I explain what it is, why it's so important for growth-oriented entrepreneurs and how to embrace it. We are far too small to have a big team but we still need to accomplish so really big things. Things that only we can do, which is why we have to leave the admin to someone or something else. To find which ones I use for my business and love visit https://scalingdeep.com/resources/...
Jun 15, 2023•14 min
I'm on a quest to help all the expert service providers of the world get better at sales and sales funnels. I hear over and over again people telling me they have a visibility problem when they actually need to work on the sales part of their funnel more than getting in front of more people. Which is why I'm trying to get all of my clients and members fall in love with the F word. No not THAT f-word -- Funnel!! I explain what funnels are and share a couple of examples of them in this episode. Fo...
Jun 07, 2023•18 min
In today's episode of the Scaling Deep podcast we have a special guest, Diann Wingert of the Driven Woman podcast https://www.diannwingertcoaching.com/ receives coaching from me on how she could add a membership to her business including who it's for and when in their customer journey she'd invite them to join. This is a perfect episode for those who are interested in adding a membership or group program to their one-on-one practice. It's full of all the choices we have & decisions required ...
May 24, 2023•1 hr 5 min
One of the questions that stumps people from starting memberships is how it fits within their other offers. What is the best offer to have alongside a membership program? How do you sell them both? I address that inside this episode and go over the details of my favourite offer, my one-on-one VIP packages and why I love them so much. Check out my VIP Business Design session here: https://scalingdeep.com/coaching/ The price is going up soon so book a consult if you want to lock in the current rat...
May 16, 2023•20 min
Have you hesitated starting your membership because you don't have a big audience? Perhaps you only have 100 people on your list? Well, not everyone begins their membership journey with all the stars aligned perfectly. Lex Roman of Growth Trackers is a long-term member of the Scaling Deep Society and she was super excited about helping people through a membership model and didn't have a big list. In this episode she shares everything about how she connects with prospects, new members using a hig...
May 03, 2023•45 min
Do you have a membership idea and didn't launch it because you started to doubt it? Or maybe you already have a program and it's been harder to get sales than you predicted. Well, here are some ways to help you enhance the appeal of your membership offer. I share real ways to add irresistibility to your offer, using relatability and specificity so you can narrow it and create more compelling reasons for people to buy in. It's just a taste of what I'll share with you inside the Membership Method ...
Apr 25, 2023•15 min
I'm always telling people that memberships are super easily to run. Most of the confusion comes with figuring out the best design and deliverables and then getting more members. Maria Carras-Woollard loves running her Inner Circle for Virtual Assistants membership because of how much flexibility she's gets from having a structure that this type of offer provides. We talked about her journey, how she launched and what she's doing in her sales and marketing now. This episode is full of growth stra...
Apr 14, 2023•43 min
This is it my friends. The only thing that every one of us needs to have alongside our scaling journey. It's an objective mindset. Because from what I'm learning from my own my experiences lately plus those of my high 6 and 7 figure online business colleagues, it's not how perfect you get it the first time. It's all about how quickly you can recover from the fails and make the thing you want to happen (likely sales!) work. That's what I'm talking about in this episode. And when you have that fou...
Apr 05, 2023•19 min
Do you ever wonder how niched you can go? Very! Especially if you have a community based membership where people from all over the world can connect on something unique. Jenny Hughes has done this for trauma therapists. And she's been building this group alongside her other work. Have a listen to this episode to find out how simple it can be to run a membership group that doesn't take up a lot of your time, and scratches your own itch. If you are thinking about a membership or have a small one t...
Mar 30, 2023•37 min
Love to overdeliver? Then listen up because today I'm addressing the myth that you have to solve all your members problems inside the membership. I'm going to share why this isn't possible and what you can do instead to get your members the support they really need. I'm previewing my method for helping membership business owners gain confidence and see growth inside the Membership Method workshop. Sign up here: https://scalingdeep.com/high-ticket-membership/
Mar 23, 2023•13 min
This is a great episode if you want lessons from someone who started a membership that wasn't ultimately sustainable, closed it down and then started it again. Noelle D'Intino from the Directors Club shares her full membership journey from when she started her program in 2013 to now. We talked about how the idea was born, how she first got it started, why she was killing herself with content creation and what it took to start it up again. Hint, charging more and giving just the right amount to h...
Mar 13, 2023•38 min
Have you put too much stock into how you're feeling about a result or even how you're feeling on a particular day? Our emotions can affect our decisions too much because we can grasp on to a tiny negative detail that influences our next step, instead of looking at the entire picture from an objective perspective. How do we do that? By tracking our numbers, we can paint a truer picture of how well things are working and what we need to fix or do more of. I share how I'm using them to guide my dec...
Mar 06, 2023•10 min
I loved this conversation with Braden Drake who created ProfitRx, a membership that helps people manage their taxes. We flowed from transitioning from a course to a membership, pricing decisions to delivering a service inside and then wrapped up with Lifetime Value. It's all in here including the numbers. If you want to see what it's like to run a successful almost 6 figure membership, you'll love this episode too! And if you want to know what it takes to build a high-ticket membership, check ou...
Feb 09, 2023•35 min
This month, I moved my membership from Slack to Heartbeat. People get so worried about choosing the perfect tech set up. But it doesn't have to be set in stone and you can make a change after your membership gets established, with one exception. In this episode I share my upcoming workshop, https://scalingdeep.com/high-ticket-membership/, how I made my tech choices, how I moved my community (https://www.heartbeat.chat/?via=lisa-princic) and why it's working out so well.
Jan 31, 2023•19 min
Such a fun interview with @alexisbushnell8591 who runs an online membership for her neurodivergent community. We talked about how she got started, where she hosts it, launching as well as what she delivers. It's a super real conversation about starting small and figuring it out on the go. It's a good lesson in not always know what it's going to be when you're starting out, but starting it anyway. To get your membership started, jump into my new training and find out what it actually takes to sta...
Jan 23, 2023•38 min
The way be buy is changing and that's good news for the membership business because people are more and more comfortable paying for ongoing access to quality content and communities. The five trends are: Why business owners are switching to subscriptions-type offers We will continue to see an increase in high-ticket memberships Memberships will continue to benefit from offering personalized experiences There will be more user acceptance of new apps & technology to use the content they buy Bu...
Jan 06, 2023•23 min
This year was a bit one for my learning, especially when it comes to selling. I cam a long way from having an offer I loved to figuring out what it takes to enroll new members consistently. Here's what I go over: 1) The 1% conversion rule that that will tell you if you need to work on your USP further before you even think of getting more visibility 2) The two things that worked the best for visibility and why 3) Selling to the same people (my entire list) more frequently and why it works 4) We ...
Dec 28, 2022•20 min
If you haven't already been playing out with ChatGPT then you may be someone who's reluctant to try new technology (that's usually me), too busy producing content or living under a rock. I'm not the first person to go down every techno rabbit hole but AI will revolutionize the way we do our marketing, so it's worth being ahead of the curve. If not you might get blindsided later. Secondly, I believe the smallest teams will benefit the most as it gives us a huge leg up from having to come up with ...
Dec 14, 2022•15 min
Got a decent size list? And an amazing not overpriced offer? But only a fraction of people are buying? You might be tempted to throw more money, time and energy at the socials or another marketing platform to get more visibility. BUT, more people isn't going to get you more sales, if the people who've been on your list for a while aren't buying. What that probably means is your offer isn't clear enough to get people off the fence and in the program. In this podcast I give 3 action steps for fix ...
Dec 07, 2022•11 min
Well, if tiny memberships aren't all the rage and latest audience building trend, then I don't know what is. They are not only popping up everywhere, but everyone is talking about them. As a membership expert, I knew I needed to address this right away. But, in my usual style, instead of just jumping on the bandwagon and telling you it's the best thing, I'm sharing why people do them, how they work, what they do for your business and the circumstances that might make it not worth it. For those w...
Nov 29, 2022•19 min
Are you missing out on a huge chunk of revenue, ultimately, making your membership more profitable, because you don't have an upsell? I learned the fun way about upsells by adding one to my recent membership sales funnel. It turned out very well, and it isn't even an inexpensive item. In this episode I share how I added an upsell, why it's working and why they work. I also spill the beans on my Black Friday offer (which I've never done before) and why it's too good to miss. Stay tuned for it. Be...
Nov 16, 2022•12 min
Just back from a whirlwind trip to Costa Rica where all I had with me was my phone. I was laptop free, however I didn't want to be completely disconnected from my membership group. All I wanted was a way to check into the vitals of my work-life, which is: Slack channel (where my membership lives) emails, email funnel (on Mailerlite) and my Facebook ads. It worked out perfectly as I had all my passwords on LastPass and with my face ID I was set. I spend only minutes every few days checking in and...
Nov 09, 2022•14 min
Whoa! That's a statement! My colleague coined it the other day when she opened up the course she's just bought from a big online business influencer and all she saw were glamorous lifestyle pictures. She's worked as a contractor for a lot of the big brands we know and some of them truly are narcissists, which doesn't surprise me, because narcissism sells. But there's a fine line between selling effectively by connecting to what our prospects want versus selling "how amazing my life is, don't you...
Oct 31, 2022•13 min
Today I'm talking about commitment and how important it is for a membership model because the profitability can be super high but it can take time to build it up. It's a long game and that's why you've got to keep your growth momentum going. Planning a little further ahead, but not too far ahead, will help you get through setback sooner. I've got some great workshops coming up. One is on how to fill up your membership with an evergreen funnel is now available on my shop. It's on sale until Dec 1...
Oct 21, 2022•14 min
In this episode I'm sharing a little preview to my workshop next week, where I'm going over how to design effective funnels for memberships. One of the things I notice is the big challenge my members have is creating consistent sales. They know how to make their clients happy, grow a small audience of fans but with the one-to-many memberhip model they need to create a more reliable system so they don't lose out on eager, potential members that just aren't seeing the value properly. How we sell a...
Oct 07, 2022•19 min
