Scaling Deep with Membership School

Join Lisa Princic, Membership Coach & Business Strategist as she shares everything she knows on what it takes to build and grow a sustainable 6 figure membership business. Through her own trial and error and years of teaching coaches & experts how to design, launch and growth a profitable program, she shares all her simple hustle-free strategies.

Last refreshed: June 30th, 2025 at 8:28 AM ⓘ

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Episodes

Is sales psychology the missing link in your launch strategy?

I almost named this episode "From flop to flourish". Three months ago I launched my membership with a bootcamp and it totally bombed from a sales perspective. That's when I realized I was giving away too much content and not selling properly. Luckily a program came up that taught me how to do an effective training/vsl/webinar that would effectively demonstrate how I could help, what my members could create and how far they could go using all the sales techniques that made me cringe in the past, ...

Sep 26, 2022•18 min

How to fit your membership into your business model

We're doing something a little different today. I was asked to speak at the Membership Success Summit at the end of this month and the host, Jonathan Denwood asked me to hop on a call to do a little bit of a preview of the topic I'm going to be speaking on which is all about how your membership fits within your business model. It's always interesting when somebody else is doing the interviewing and asking the questions. We talk about all kinds of things in this session and it's a great overview ...

Sep 21, 2022•37 min

Why memberships are the ultimate offer in the new economy

In this episode, I'm sharing a perspective on how the micro-entrepreneur can stand out no matter what's happening in the economy, by being scrappy. I also look at why a membership is the ultimate offer and how it can help us slide in and appeal to our prospects more than high ticket offers and also how they aren't that different from how they're being sold these days. To find out more grab this free training https://scalingdeep.com/freebie/

Sep 05, 2022•15 min

Is it a good idea to have a free Facebook group and a membership?

Today I'm riffing on whether or not it's a good idea to have a FREE facebook group when you have another paid membership. There are a few different scenarios that make it useful and then a whole bunch more that could make it a tricky situation. Like what if there's not enough differentiation between your paid and free groups, because you've been delivering too much inside the paid group. Or the paid group becomes the wild west because you are no longer putting as much time into it. I talk throug...

Aug 08, 2022•23 min

How to use your customer journey to warm up prospects & prepare them to buy

Almost everything can be figured out in our businesses by looking at your client's customer journey. When we know our ideal client well and can anticipate what they need along their path of growth, we can position ourselves as the best support or solution for their needs. In this epsiode I explain what your members may be looking for when they first come across your brand and share a couple of different scenarios for when a membership might be the right offer at the right time. If you need more ...

Jul 11, 2022•15 min

When to sell our memberships & how to package them as an investment vs an expense

As online business owners and especially as membership leaders, it's easy to experience decision fatigue. Memberships are complex and none of the wildly successful ones fit one-size-fits all formulae. In this episode I share an unpopular approaching to deciding what to sell to your audience first to move them towards your membership, as well as explaining the choices you have around how you want to package your offer. Hint: sell it like an investment vs an expense. I also talk about what's been ...

Jun 30, 2022•23 min

The one thing that gives us the confidence to launch

What makes us excited to launch our programs? Many of us think the answer is previous sales - a track record that people will buy from us. Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because: 1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster. 2) We're not always selling the things we've sold before. The ONE thing that doesn't have to fluctuate is the belief in our own ability to deliver transformation to our clients. Knowing that...

Jun 21, 2022•18 min

Membership launch mistakes - what I did wrong & how I'm fixing it

Lots going on at Scaling Deep right now. More audience sharing as I'm part of a Bundle this week and co-hosting a Summit next week. It's a lot but these opportunities were too good to pass up. Get the details here: https://linktr.ee/lisaprincic Oh and I just launched an app! (Go find it on the apps store). My list has grown. Visibility, check. Now my focus is on conversion and sales. AKA money! This week I'm share what didn't work during my recent launch. I made some big mistakes that completely...

Jun 13, 2022•18 min

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