EPISODE SUMMARY What do you think are the makings of a great software sales leader? Is it having years of sales experience under one's belt? Is it a sales degree from a famous university? Do they know the ins and outs of sales like the back of their hand? While these can certainly help, the common denominator of all good sales outreach is a solid process. Greencube CEO Ekin Ober talks about the importance of nailing your sales process and other prospecting techniques with Host and B2B SaaS Sales...
Dec 13, 2022•24 min
EPISODE SUMMARY If you’re in the software industry, you’re probably aware that many companies shut down in December. Some of them become a little complacent and think that because it’s the holiday season, they pause their business, thinking it’s a slow time to make a profit. On the contrary, Matt Wolach, host of SaaS-Story in the Making, believes December is high time to prepare for next year. In this episode, he will show you why you need to be aggressive at the end of the year, why you need to...
Dec 06, 2022•17 min
EPISODE SUMMARY While doubling down on advertisements can be the knee-jerk reaction to advertising your software, the answer is more straightforward. Standing out from the crowd and driving leads can be achieved with a well-curated messaging strategy. Now the question becomes, how exactly do you accomplish that? CEO and Founder at Brighter Click Colby Flood discusses the importance of nailing the correct messaging strategy together with B2B SaaS Sales Coach Matt Wolach. He also emphasizes commun...
Nov 29, 2022•22 min
EPISODE SUMMARY For a lot of salespeople, cold calling feels like a monotonous task of simply dialing numbers and hoping prospects pick up. Some may even claim that cold calls are no longer effective due to the prevalence of spam calls. But did you know that you can now strategically call several people at the same time and make it so that they quickly fill up your pipeline? Founder at Hopp Consulting Group and Chief Cold Caller at CallBlitz Kevin Hopp joins B2B SaaS Sales Coach and Host Matt Wo...
Nov 22, 2022•25 min
EPISODE SUMMARY When software marketers try to increase web traffic, their efforts are usually concentrated on either paid ads or SEO. But what if I tell you that you need more than those two tactics? Sure, you can get customers to visit your website, but the question becomes: how do you make them stay, and how do you make them buy? Host and B2B SaaS Sales Coach Matt Wolach sits down with OptiMonk Personalization Ambassador and Innovators can Laugh podcast Host Eric Melchor. They have an illumin...
Nov 15, 2022•23 min
EPISODE SUMMARY If there's one thing software entrepreneurs worldwide have in common, it's that we all want to scale. In fact, we all crave to see our companies succeed so much that growing has almost become like a race. Nonetheless, some business owners opted to play the long-term game instead and achieved just as much bottom line. Visme Founder and President Payman Taei share his long-term growth strategies with Host and B2B SaaS Sales Coach Matt Wolach. He talks about the importance of not gi...
Nov 08, 2022•28 min
EPISODE SUMMARY When it comes to data, people's impression is that it's usually part of the company's quarterly review or all about the KPI. But what if I tell you that data can also be used as a magnetic lead generator that will cement your deals? How? The critical phrase is data-driven content. Matik Co-Founder and CEO Nik Mijic chatted with B2B SaaS Sales Coach and Host Matt Wolach about the magic of data in any of your sales presentations. He also explains that a captivating story must unfol...
Nov 01, 2022•25 min
EPISODE SUMMARY Every founder would love to build their own ‘dream team,’ but that is usually easier said than done. Fortunately, tools like the Employee Stock Option Plan (ESOP) help achieve that goal. But then, how exactly do you implement ESOP in your SaaS company? Cake Equity Co-Founder and CRO Jason Atkins reveals the magic of ESOP with B2B SaaS Sales Coach and Host Matt Wolach in this week’s episode of SaaS-Story in the Making. He eagerly dissects the key concepts of equity in a founder-fr...
Oct 25, 2022•25 min
EPISODE SUMMARY Scaling a SaaS product is something that is needed to help SaaS startups grow. When the product has paid off, it faces the urge for further growth and development. That’s why in today’s episode, we will dive deep into how your SaaS startup can accelerate quickly after launching. Fireflies.ai Founder Krish Ramineni joins B2B SaaS Sales Coach and Host Matt Wolach in enlightening SaaS founders about how to accelerate your SaaS company’s growth. He also reveals how AI will massively ...
Oct 18, 2022•25 min
EPISODE SUMMARY A standard piece of advice that both software salespeople and marketers provide when it comes to lead generation is to apply SEO. In fact, the use of SEO is expected nowadays because of how much impact it can have in increasing your close rate. But are you actually executing your SEO correctly? B2B SaaS Sales Coach and Host Matt Wolach and Growth Sprints Founder Brendan Hufford get to the bottom of what not to do when it comes to SEO. Hufford also shares many of his personal cont...
Oct 11, 2022•31 min
EPISODE SUMMARY Remember when events used to take up a considerable chunk of the marketing budget only to have barely any insights? Fortunately for us, that’s become a thing of the past as events now take the cake in generating leads. But to maximize that benefit, it’s crucial for software founders to have the right know-how. Fortunately, Accelevents Founder and CEO Jon Kazarian has a ton of experience in leveraging events for an outstanding amount of leads. He discusses with B2B SaaS Sales Coac...
Oct 04, 2022•23 min
EPISODE SUMMARY Recent trends show that a new era is about to dawn upon the software business world. As many of you have noticed, there is a rapidly increasing shift towards freelancing among young professionals. If your business is to survive, it's essential you ride this wave of change, and we will show you exactly how to do that in style. In this week's episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach and Stoke Talent Co-founder and CEO Shahar Erez get to the bot...
Sep 27, 2022•23 min
EPISODE SUMMARY Launching a software product can be a very stressful experience even if you have an amazing product. But with the right tools in place and a well-defined launch process, you’ll be able to breeze through this phase with flying colors. Gone are days when the product management team is in utter chaos due to a lack of structured planning. In today’s episode of SaaS-Story in the Making, Ignition Co-Founder and CPO/CTO Karthik Suresh elaborate on the elements of a successful product la...
Sep 20, 2022•21 min
EPISODE SUMMARY A referral program is the best organic lead generation process that you can have. All you need to do is invest in your customers instead of the ad giants, and you will get a stream of ROI. However, many software founders have yet to utilize this fully, but once they do, they’ll wonder why they haven’t done it much earlier. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach with Referral Factory Founder Kirsty Sharman sat down to discuss how to ...
Sep 13, 2022•30 min
EPISODE SUMMARY Capital is undoubtedly the blood of any software business as enough cash needs to flow for a company to keep functioning. But to thrive, sometimes more money is required than what is currently circulating. And thus, SaaS founders will need the equivalent of a transfusion which is where lenders come into play. Element Finance Partner John Gallagher, together with B2B SaaS Sales Coach and Host Matt Wolach, talks about how to get into the right debt in the right way. This episode of...
Sep 06, 2022•21 min
EPISODE SUMMARY Mistakes are inevitable, be it in business decisions or personal endeavors. While they may feel unpleasant, they’re actually fundamental in life, how would you determine the correct method without knowing what doesn’t work? B2B SaaS Sales Coach, Host Matt Wolach, and Managing Partner Chris Mele from Software Pricing Partners bring you many tactics you can use to charge accurately for the value you give and avoid those mistakes. In this SaaS-Story in the Making episode, Mele gener...
Aug 30, 2022•28 min
EPISODE SUMMARY There comes a point in every founder’s life that they must leave their current business. This means selling the company to regain the capital. However, many founders find themselves stumped on the path to getting acquired. Fortunately, MicroAcquire is there to help you close trading your business without anchoring you with a hefty commission fee. This episode of SaaS-Story in the Making will provide you with gleaming insights about SaaS acquisition from B2B SaaS Sales Coach and H...
Aug 23, 2022•28 min
EPISODE SUMMARY Data is information that is collected for us to review what happened in the past. This helps you to create and weigh decisions in the future. But, data is not enough to help you. You need to know how to transform that data into something that will guide you to success. In this week’s episode of SaaS-Story in the Making, B2B SaaS Sales Coach and Host Matt Wolach sat down with Proof Analytics CEO Mark Stouse to share their expertise on the power of data to propel your business forw...
Aug 16, 2022•29 min
EPISODE SUMMARY In today’s age of fast-paced progress, adaptability and flexibility are a must for your business to thrive. Remote work grants this opportunity as you can work with anyone from anywhere and even anytime. However, you might be wondering how you keep the office culture alive when interactions are scant among your employees. This is where B2B SaaS Sales Coach and host Matt Wolach and Remotion’s Co-Founder and CEO, Alexander Embiricos, will have your back as they discuss the necessit...
Aug 09, 2022•27 min
EPISODE SUMMARY Keeping track of your processes and progress lets you and your team see your development. In SaaS, documentation may be the last thing on your agenda, making it appear less significant and forgotten. But, it is actually among the most important facets of a business for it to function well. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Tango’s Co-Founder, Ken Babcock, talk about the importance of efficient documentation for SaaS. Docume...
Aug 02, 2022•24 min
EPISODE SUMMARY Founders have a unique experience and passion for running their businesses, thus shaping the way they lead their teams. And as it expands, they may want the same level of passion from their employees, which could lead to being too controlling as leaders. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and BrightLocal’s Founder and CEO, Myles Anderson, talk about the importance of letting go of control for a more practical approach to busines...
Jul 26, 2022•28 min
EPISODE SUMMARY Client onboarding sets the tone and expectations of the client to the company. When done right, it can lead to a better understanding of their needs and efficiency in providing the best way to achieve their goals using the product. It is a vital aspect of the sales process that companies sometimes fail to acknowledge. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and GuideCX’s COO, Harris Clarke, talk about the importance of having a prope...
Jul 19, 2022•27 min
EPISODE SUMMARY Automation is great, but are some people taking it too far? What happened to a personal approach (that buyer’s love)? The rise of automation software made it easy for companies to reach a large percentage of their market quickly. However, it cannot guarantee customer satisfaction and experience. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Bonjoro’s Head of Growth, Casey Hill, talk about how little tweaks on your process can make a hu...
Jul 12, 2022•27 min
EPISODE SUMMARY In this industry, the competition is tough. Companies are always finding ways to stand out. One way to do this is to make processes efficient. It would help improve almost all aspects of the business, leading them to achieve their goals. Some may focus on sales or marketing but little did they know that they should also be paying attention to their operations. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and OpsAnalitica’s Founder, Tommy ...
Jul 05, 2022•31 min
EPISODE SUMMARY Building a company comes with successes and struggles along the journey. Founders learn a lot from these as they experience them at different stages. And it helps them align their motivations, actions, and decisions towards the betterment of the company. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Paddle’s Founder and CEO, Christian Owens talk about the company’s journey to reaching a $1.4 Billion valuation today from zero. As a comp...
Jun 28, 2022•28 min
EPISODE SUMMARY In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Fathom’s founder and CEO, Richard White, talk about remote work, the importance of clear communication, and company growth. Having managed his former company for 10 years, White learned valuable lessons that helped him start and successfully grow Fathom. Even before Zoom meetings became the norm, he had plenty of experience talking to clients online, which took him so much time in documenta...
Jun 21, 2022•23 min
EPISODE SUMMARY Starting a SaaS company is hard, and raising it can even be more challenging. Finding the right strategy, going through trial and error, and especially finding the fund you need are only parts of what makes it difficult to achieve. However, with the right measures, it is possible. In this episode of SaaS-Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Juno’s CEO, Josh Hotsenpiller, talk about how to take your startup to explosive growth. Hotsenpiller shared the...
Jun 14, 2022•24 min
From Matt’s popular B2B SaaS-focused podcast: “SaaS-Story in the Making.” With the rising trends in the SaaS industry, every founder must learn how to innovate with their marketing strategies. Businesses of all sizes are discovering that they can effectively integrate SMS marketing with a larger marketing strategy. In this episode of SaaS Story in the Making, I talked about the common problems in a SaaS business and shared a unique solution to every single of them – SMS marketing. See how this S...
Jun 09, 2022•19 min
From Matt’s popular B2B SaaS-focused podcast: “SaaS-Story in the Making.” With many social media platforms, it can be challenging to find one where a brand can grow. But in recent years, and with the added boost in social media marketing combined with the boom in engagement since the pandemic, there’s one channel that stood out so far that even Elon Musk wants to buy it. — Twitter. In this episode of SaaS Story in the Making, I invited Hypefury’s Co-Founder, Yannick Veys, to sit down with me and...
May 31, 2022•21 min
EPISODE SUMMARY In this episode of SaaS Story in the Making, B2B SaaS Sales Coach and host Matt Wolach and Respona’s Co-Founder and Lead Innovator Farzad Rashidi talk about how SEO can significantly impact your company’s success and failure. Search engine optimization is crucial if you’re looking to create long-term brand awareness, expand your target audiences, and earn more revenue. Let’s look at the significant benefits of SEO for your business and how you can realize them with these insights...
May 24, 2022•28 min
