Oscar Trimboli is the author of the new book, "Deep Listening: Impact Beyond Words." This is one of my favorite topics because Listening is the way you give value to the words of other people. On today's episode Oscar and I dig into the difference between hearing and listening. Multiple academic studies have shown that between 50% and 55% of your working day is spent listening. And it's harder now than ever to make yourself heard among all the noise, especially with your buyers. So we dive into ...
Apr 27, 2021•48 min•Ep. 909
Minter Dial is author of the book, "You Lead: How Being Yourself Makes You a Better Leader." It's not going to surprise you that I liked Minter's book. I often talk on this show about how being yourself makes you a better seller and in today's conversation we talk about how in the wake of the pandemic people are rethinking and reconfiguring what’s important. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engin...
Apr 23, 2021•1 hr•Ep. 908
Jon Ferrara is the Founder and CEO of Nimble, the social sales and marketing CRM for individuals and teams. Look, I love talking with Jon. He is one of the fathers of the CRM system. The first exposure many of us had to any form of sales force automation was with Gold Mine, a product created by Jon. He understands at a level that most of us don't, the value you get from being connected. On today's episode Jon reminds us of the five Fs at the heart of connection: Family, friends, food, fun and fe...
Apr 20, 2021•40 min•Ep. 907
Hayes Davis is the CEO and founder of Gradient Works, where they are creating the CRO operating system. In today's conversation we talk about the concept of "revenue orchestration." We dig into why companies are quick to blame reps for unproductivity before examining whether they've orchestrated a system and process that enables reps to be effective. Hayes and I also dive into his method for evaluating account potential based on timing and fit. Plus, do the accounts you're selling to reside in w...
Apr 20, 2021•48 min•Ep. 906
Eric Siu is the CEO of ClickFlow and Single Grain and the author of a new book, "Leveling Up: How to Master the Game of Life." Eric has written an interesting book about applying the lessons he learned in becoming a top gamer, to his personal and professional development. As Eric writes in his book Even though most people think gaming is a waste of time, he found that it shaped his mindset and taught him how to think critically. We dive into why he believes it's important to think of yourself as...
Apr 16, 2021•41 min•Ep. 905
Brian Souza is the CEO and founder of Productivity Drivers Inc and author of the NYT bestselling book, "The Weekly Coaching Conversation." Today - not surprisingly - Brian and I have a wide ranging conversation about coaching! We get into research Brian has done which found that there is a direct correlation between the quantity and quality of coaching that an individual receives and their level of performance improvement. No surprise there. But it's probably also no surprise that 44% of employe...
Apr 15, 2021•56 min•Ep. 904
Philip Squire is the CEO of Consalia, a multi-national sales consulting firm based out of London and author of the new book, "Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage." On today's episode Phil suggests that a new paradigm for selling is required – one that is based on values and belief systems. He talks about the research that his firm conducted in countries around the world which found that customers continue to express low opinions of salespeople. And w...
Apr 13, 2021•59 min•Ep. 903
Tiffany Heimpel is a Sales Manager for Marketing Solutions at LinkedIn. It's safe to say that the pandemic has been particularly hard for women in sales with school age and preschool age kids at home. They carry a disproportionate share of the load in managing work, remote learning, the family, relationships and so on. In our conversation today, Tiffany and I talk about the many roles that women have had to fill, and still fill, to keep work and family moving forward. We talk about some of the 1...
Apr 09, 2021•50 min•Ep. 902
Joe Caprio is the co-founder of Reprise, a no-code platform for product demo creation. On today's episode Joe fills us in on Reprise and the problem they're solving for SaaS companies by making it easier for buyers to actually experience your product. Joe and I always have fun talking about sales in general. And this conversation is no exception. We get into the whole topic of how to give sellers more autonomy and freedom in developing their own effective sales styles. Plus, we dive deep into va...
Apr 08, 2021•52 min•Ep. 901
Ian Koniak is the Strategic Account Director at Salesforce. This is one of those conversations where I have prepared a ton of questions for my guest and we end up talking about none of them! In this case, we were going to explore Ian's battle with mental health and addiction issues. I promise Ian will be back on this show shortly to talk about this. However, in this conversation, we got sidetracked having fun talking about a ton of other sales topics. Like how to sell big deals to big accounts. ...
Apr 06, 2021•53 min•Ep. 900
Casanova Brooks is the Founder at DreamNation Media. Today we're talking about a topic that I believe is important for sellers: how to live, work and succeed on your own terms. We explore how you can commit relentlessly to your personal vision and of what that freedom to operate on your terms looks like. Plus, Casanova and I dive into what he calls the Bulletproof Mindset. Finally, we talk about how to develop the relationships that transform the customer experience and enable you to influence y...
Apr 02, 2021•40 min•Ep. 899
Chris Walker is the Founder and CEO at Refine Labs. Today we talk about why Chris believes B2B marketing is stuck. And what some of the prescriptions are for getting it unstuck. We dive it into how B2B marketing has changed over the past 12 months. And what that means for sales teams. Plus, Chris shares some of the new strategies he's recommending that enable marketers and sellers to more effectively connect with buyers. And that more tightly align the buyer's journey with the selling process. F...
Apr 01, 2021•49 min•Ep. 898
Paul Butterfield is the Vice President of Global Revenue Enablement at Instructure, and one of the founders of the Sales Enablement Society. Today we're talking about all things enablement. Paul is one of the pioneers in the field and he shares his perspective about how far sales enablement has evolved since it started and where it's headed in the future. Plus, we dig into the primary challenges facing sales and how enablement is helping to solve them. We also explore how sales enablement should...
Mar 30, 2021•46 min•Ep. 897
Wendy Weiss is the President of ColdCallingResults.com. And has been called The Queen of Cold Calling. So, one guess what we're talking about today? That's right. Cold calling. We dive into the lessons Wendy's learned from her clients about how cold calling has changed during the pandemic. And she shares her recommendations for sellers regarding how to elevate their effectiveness in reaching out to prospects in our new sales environment. We dig into why Wendy believes that cold calling is the pe...
Mar 26, 2021•37 min•Ep. 896
Brian Trautschold is the Co-Founder & COO at Ambition. We cover a lot of territory in this conversation. Brian shares his perspectives about the role of gamification on the (virtual) sales floor. We dive into how B2B sales is changing. And whether it is changing as fast enough. Meaning is B2B sales changing as fast as B2B buyers are changing how they want to buy? Plus, we talk managing for performance. It's such a critical issue for sales leaders. And not one that most sales bosses are enabl...
Mar 25, 2021•51 min•Ep. 895
Derek Wyszinski is the Director of Sales at Parallels. Today we discuss a very thoughtful and moving article Derek wrote called, "Sales Lessons from Year Zero." In it he writes of 2020, "I've never managed people in the middle of four once in a lifetime situations: a global pandemic, historical racial & political unrest & an economic recession where markets are up but so are unemployment & economic misery." In our conversation Derek and I talk about the challenges that Year Zero pres...
Mar 23, 2021•51 min•Ep. 894
Today I have a fun conversation with AJ Bruno (Co-Founder & CEO at QuotaPath). We get into an important topic in sales: does it still make sense to pay commission? Should there be incentive compensation for sellers? How do you fairly measure the value of a seller's contribution to the outcome of a sale? How do you fairly compensate sellers based on that contribution? Plus, we dig into quota, it's relevance, and alternatives. _ Arm your team with the tools they need to work from anywhere. Wat...
Mar 19, 2021•1 hr 2 min•Ep. 893
Brandon Bornancin is the CEO of Seamless.ai. This is a wide ranging conversation about the challenges for sellers in 2021 and beyond. We start with the past 12 months and what we think will become permanent. And what impacts this will have on the skills sellers need to perform at higher levels. We also explore the whole notion of "modern selling". Is it actually modern? Or are B2B sales actually stuck in past? Plus, Brandon and I dive into one of my favorite topics: how to improve sales producti...
Mar 18, 2021•52 min•Ep. 892
Skip Miller (President of M3 Learning) is author of the new book, "Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads." Today we dive into the motivations for change that drive corporate decision makers. And why, when companies decide to change, they need help from sellers to navigate the path forward. Plus, we get into Skip's theory of The Two Decisions made in every sale: the above-the-line decision and the below-the-line decision. _ Arm your team with ...
Mar 16, 2021•49 min•Ep. 891
Julie Hansen is a leading sales presentation expert. And Founder of Performance Sales and Training. Today: How to Sell on Video. Julie brings a unique expertise to this topic, having started her career as an actor in New York City. We get into the evolving role of video in B2B selling. She shares 6 acting tips to help you be more confident on camera. Plus, are sellers losing deals today they would have won pre-COVID? _ Arm your team with the tools they need to work from anywhere. Watch the video...
Mar 12, 2021•44 min•Ep. 890
Jason Bay is Chief Prospecting Officer for Blissful Prospecting. Today we tackle four big questions about prospecting that are being debated in various forums. For instance, is prospecting even sales? And, does that even matter? We then dig into whether outbound should be recognized as a speciality on its own. Plus, what companies should be doing to develop career tracks for prospectors. _ Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy
Mar 11, 2021•51 min•Ep. 889
Dave Shaby is the COO at the RAIN Group and co-author of the book, "Virtual Selling: How to Build Relationships, Differentiate and Win Sales Remotely" This is a fun conversation that gets to the heart of some of the key issues that sellers are confronting in this new sales world, We talk about how the past 12 months accelerated the inevitable transition to more virtual selling . And what that means for sellers. Plus, we dig into the ten seller behaviors that B2B buyers say have the greatest impa...
Mar 09, 2021•48 min•Ep. 888
Today on the show, Steve Hall (Co-Founder of Executive Sales Forum International) and one of Australia's leading C-Level sales experts. Lots of great practical takeaways in this episode. We get into the evolving role of the C-level in enterprise decision making. What is/isn't important to them. And WHEN to start selling to the C-level. That's key. Plus, how to prepare for C-Level meetings so execs feel it was a valuable use of their time. How to research. How to conduct these meetings. How to sc...
Mar 05, 2021•49 min•Ep. 887
Frank Cespedes is a senior lecturer at Harvard and author of an excellent new book titled, "Sales Management That Works: How to Sell in a World That Never Stops Changing." _ Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy
Mar 04, 2021•1 hr 8 min•Ep. 886
Craig LeMasters is the author of "Unstuck: How to Unlock and Activate the Wisdom of Others" and the CEO of GXG, a consulting firm based in Atlanta. On today's episode, we talk about what it means to be stuck. As an organization and as an individual. And how to get unstuck. Per the title of Craig's excellent book. In short, if you’re not making progress at the speed you want to be, if your day-to-day work is a flurry of activity without a lot of impact to show for it, you’re definitely stuck In o...
Mar 02, 2021•53 min•Ep. 885
Chris Hatfield is the Founder of Sales Psyche, which works to develop and support the mental health and performance of sales managers and their teams. This episode is part of an ongoing conversation we're having on this program about all aspects of mental health in sales. Chris and I have a wide ranging conversation about the impact of mental health on performance at all levels in sales. And why it represents one of the biggest threats to the overall well-being of a sales team. Especially in tod...
Feb 26, 2021•46 min•Ep. 884
Justin Roff-Marsh is the author of "The Machine: A Radical Approach to the Design of the Sales Function", and the Founder of Ballistix, a sales process engineering consultancy. I really enjoy having Justin on the show because he challenges so much of the conventional sales orthodoxy. And he does it in a very logical fashion. On this episode we talk about why sellers should shift their focus from conversion rate to opportunity flow. Plus, we get into the 3 main factors Justin sees suppressing opp...
Feb 25, 2021•41 min•Ep. 883
Susanna Camp and Jonathan Littman are the co-authors of an interesting new book titled, "The Entrepreneur's Faces: How Makers, Visionaries and Outsiders Succeed." It's full of compelling stories about entrepreneurs, but what struck me was how it really is a guide for personal development. Specifically, for sales professionals. We are all mini-entrepreneurs in how we manage our patch, afterall. _ Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy
Feb 23, 2021•42 min•Ep. 882
Jordan Henderson is the Director of Revenue Operations (aka RevOps) here at ringDNA. If you've heard talk of RevOps and you're just not sure what it is then this is the episode for you. Before we get to that, however, Jordan tells us how and why a LAWYER (like himself) ends up in Revenue Operations. Then we dive into why RevOps is such a critical function for sales organizations in today's digital selling world, what it means for your GTM strategy, and how RevOps will continue to evolve and grow...
Feb 19, 2021•50 min•Ep. 881
Casey Graham is the CEO of Gravy. On today's episode we discuss the importance of building a LinkedIn culture in your organization. Plus, why it's essential for individuals to build their own personal brand. Do you still doubt the importance of a personal brand for sales professionals? A recent study by RAIN Group found that 82% of buyers read a sellers LinkedIn profile before talking with them. Over the past year Casey has become, in my mind, the most eloquent and forceful advocate of this topi...
Feb 18, 2021•46 min•Ep. 880
