PLG (product-led growth) has been the hottest potato in SaaS in the last couple of years, and Wes Bush knows exactly how to help you implement it from the ground up with great success. Wes Bush is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast. His vision is for every company to have a free product experience that enables them to serve before they sell. Wes created the ProductLed System™️ as a simpl...
Jan 20, 2024•50 min
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In episode #38, we talk with Aytekin Tank, Founder & CEO of Jotform, an online form builder that enables businesses to create customized forms. They’re bootstrapped and serve 20 million users with an impressive team of over 500 people. Aytekin walks us through the bootstrap journey ...
Jan 18, 2024•47 min•Season 2Ep. 38
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #37, we talk with Julia, Co-Founder and CEO of CPV One, a cloud-hosted ad tracking platform, and CPV Lab, a self-hosted ad tracking platform, helping affiliates, media buyers and marketing agencies track, manage and optimize their marketing campaigns in one place. Comple...
Jan 15, 2024•46 min•Season 2Ep. 37
George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024 🚀 about Content Marketing and SEO best practices for B2B SaaS companies! Live AMAs at saas.group is our way to bring even more value to the SaaS founders who'd like to take their businesses to the next level. This time we're talking to SEO and Content Marketing experts to shed some light on the best practices that will help you perfect your Marketing and S...
Jan 13, 2024•52 min
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #36, we talk with Nimrod Priell, Founder and CEO at Cord, bringing collaboration into the products your team works in. They are passionately removing friction from teamwork and making collaboration inside the organizations easier. Stay up to date: LinkedIn - https://www....
Jan 11, 2024•53 min•Season 2Ep. 36
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #35, we talk with Luca Micheli, CEO and Co-founder of Customerly, an In-App Messaging platform for SaaS companies. With Over 31 thousand businesses using the tool already, they are on a mission to help and inspire at least 1 Billion people. Subscribe to our channel to be...
Jan 08, 2024•47 min•Season 2Ep. 35
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #34, we talk with Dirk Sahlmer, Head of Origination at saas.group . During this episode we discussed all things M&A, SaaS acquisition trends for 2024, KPI and metrics SaaS founders should track for their success, what saas.group is looking for, and why cultural align...
Jan 04, 2024•35 min•Season 2Ep. 34
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #33, we talk with Nick Russell, Co-Founder and Director of Dualo, a knowledge management solution that empowers digital teams to make better and faster decisions. Their insights hub product was named a ‘must-have research tool in 2022’ by UX Planet, and they continue win...
Dec 28, 2023•47 min•Season 2Ep. 33
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #32, we talk with Sumit, Founder of Parqet, portfolio tracking and visualization tool. They are based in Hamburg, bootstrapped from day 1, and were called the most exciting bootstrapped company in the city. Sumit walks us through his evolution from front-end developer to...
Dec 26, 2023•47 min•Season 2Ep. 32
oin us for an insightful AMA! This time about all things Content operations and SEO with Ane Wiese, SEO Lead at saas.group and Mila Di Bella⚡️, Content Operations Specialist at MilaDiBella.com 😎 where we unravel the mysteries of seamlessly integrating Content Operations and SEO in the dynamics of B2B SaaS. We will deep dive into the ever-evolving landscape of digital visibility and user engagement. Some of the topics we want to explore: 1. 2023 SEO Surprises 2. 2024 Predictions 3. AI in Action ...
Dec 23, 2023•50 min
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #31 we talk with Lubomila Jordanova, CEO and Co-Founder of Plan A, helping brands to decarbonize and be ESG compliant, as well as the founder The Greentech Alliance, a community connecting over 3000 Greentech member companies to 500+ top-tier VCs, media, and experts. We ...
Dec 21, 2023•37 min•Season 2Ep. 31
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #30, Hendrick Lennarz, founder of Unlock Growth, a passionate growth marketer, helping companies develop their individual growth strategy, identify strong ideas and growth hacks, and implement them continuously. Hendrick talks about his transition from a tech enthusiast ...
Dec 18, 2023•42 min•Season 2Ep. 30
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #29 we talk with Sophie Frères, Co-Founcer and CEO of LiSA, a suite of shoppertainment software solutions. Working with some of the biggest brands in retail, they’re on a mission to transform the industry and make shopping fun! We discuss company's early strategy of targ...
Dec 14, 2023•48 min•Season 2Ep. 29
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #28 we talk with Sven Lackinger, co-founder of Sastrify, a virtual SaaS service procurement software that improves SaaS operations management and SaaS spending. They’ve raised over $40M over the last 3 years and are actively winning the world’s procurement market from Co...
Dec 11, 2023•40 min•Season 2Ep. 28
Join us for a LIVE AMA on the intricacies of Tech Due Diligence in SaaS acquisitions. We'll discuss what's included, common pitfalls, OSS-related risks, and more. Our guests: Chris Philipps, Founder of Phillips & Byrne with more than 20 years of experience in the Tech and startup industry. Former engineer and CTO-turned-CEO/Managing partner. Tech advisor and selective angel investor. Tobias Schlottke, Co-Founder & CTO saas.group . Co-Founder of OMR(dot)com, Co-Founder of alphalist, and a...
Dec 09, 2023•51 min
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #27 we talk with Max and Julian Weber @Storrito ( https://storrito.com/ ), a scheduling solution that enables businesses to create, edit, and schedule stories for Instagram using hashtags and GIFs, and @Audiocado ( https://audiocado.com/ ), an intuitive platform that hel...
Dec 07, 2023•53 min•Season 2Ep. 27
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #26 we talk with Alex David, Co-Founder of Corrily ( https://www.corrily.com/ ), a monetization growth engine that provides a suite of tools to help subscription companies increase conversions and revenue while reducing churn. They are the winnerss of SaaStock USA 2023 G...
Dec 04, 2023•40 min•Season 2Ep. 26
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #25 we talk with Emmet Gibney, CEO of Rewardful ( https://www.rewardful.com/ ), is all-in-one SaaS affiliate and referral tracking software. Rewardful is one of saas.group family brands. Join us on saas.unbound for a discussion with Emmet Gibney, CEO of Rewardful, as we ...
Nov 30, 2023•42 min•Season 2Ep. 25
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #24 we talk with Guillaume Moubeche, Founder and CEO of lemlist ( https://www.lempire.com/ , https://www.lemlist.com/ ), the first email personalization solution that automatically generates personalized images and videos for email marketing campaigns. Join Guillaume Mou...
Nov 27, 2023•47 min•Season 2Ep. 24
Curious about the nuances of product marketing in the early days of your B2B SaaS venture? Join us for an insightful AMA session with two seasoned professionals in the field: Ashley Cheng, Head of Growth and Product Marketing at Usersnap, and John McKiernan, Product Marketing Lead at Atlassian. Gain practical insights, ask candid questions, and navigate the intricate landscape of pre-product-market-fit product marketing. This is your chance to gather invaluable knowledge and strategic tips for s...
Nov 25, 2023•48 min
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #23 we talk with Álvaro Reguera Ferrer, CEO and co-founder @KeyTrends ( https://keytrends.ai/ ), the first content marketing platform that unites the power of AI and Google Trends data to maximize the visibility of any online business. We uncover the journey behind the d...
Nov 23, 2023•40 min•Season 2Ep. 23
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #22 we talk with Toni Perez, Co-Founder and CEO at Bloobirds ( https://www.bloobirds.com/ ) - The #1 Salesforce app to make it multichannel and increase sales and service productivity. Now with AI. Join us for a chat with Tony Perez, co-founder and CEO of Bloobirds and t...
Nov 20, 2023•49 min•Season 2Ep. 22
Join Gonzalo de Lomana, founder of SaaS Growth ( https://www.saasgrowth.eu/ ) and Natalia Camp (Pambakian), the sales manager of ScraperAPI ( https://www.scraperapi.com/ ) to talk about bringing sales-led motion into a PLG environment. We are going to talk about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads and the products have mostly been driving the growth of the saas.group 's businesses, as well. We will explore creating a sales-l...
Nov 18, 2023•52 min
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #2a we talk with Mike Perham, founder and CEO at Sidekiq ( https://sidekiq.org/ ), a full-featured background processing framework for Ruby. Mike unveils the concept behind Sidekiq explaining how this tool allows developers to build and scale Ruby applications. He explain...
Nov 16, 2023•42 min•Season 2Ep. 21
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #20 we talk with Neil Emeigh, Founder and CEO @Sprious ( https://sprious.com/ ), and building 2 incredible tools: SCRAPING ROBOT ( https://scrapingrobot.com/ ), a powerful web scraping service that provides a range of tools and solutions for extracting data from websites,...
Nov 13, 2023•50 min•Season 2Ep. 20
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #19 we talk with Mehdi Boudoukhane, Co-Founder & CEO at Cycle ( https://www.cycle.app/ ), a product feedback system that lets you connect the dots between customer needs and product delivery workflows. In this conversation with Mehdi, co-founder and CEO of Cycle, we g...
Nov 09, 2023•50 min•Season 2Ep. 19
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #17 we talk with Maciej Zawadzinski, co-founder of PiwikPro ( https://piwik.pro/ ), an analytics suite with a focus on user privacy and data security, used in over 1 million websites worldwide, and growing sustainably since 2013 and is now making over $12M ARR. Subscribe ...
Nov 06, 2023•49 min•Season 2Ep. 18
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #17 we talk with Janos Moldvay, Co-Founder and CEO of Adtriba ( https://www.adtriba.com/ ), a simple, cross-channel digital marketing management platform based on data-driven attribution modeling. With Janos, we've discussed what it takes for founders to be successful, wh...
Nov 02, 2023•46 min•Season 2Ep. 17
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group . In this episode #16 we talk with Peep Laja, founder of Wynter ( https://wynter.com/ ), a self-serve B2B messaging and buyer intelligence platform that lets you launch a test in minutes. We had a detailed discussion on messaging and differentiation in B2B sales, a pivotal part of Wynter's...
Oct 30, 2023•46 min•Season 2Ep. 16
Join Abeeda Haroon, the Head of Customer Experience at Polly ( https://www.polly.ai/ ) and Ashley Whitney, the Director of Customer Success at Pipeline CRM ( https://pipelinecrm.com/ ) to talk about the way they are bringing the best possible experience to the customers of their companies. Some of the topics we've discussed:Understanding Customer Experience and Activation Moments; Tools, Measuring ROI, and Campaign Importance;Sleeping Bears and Customer KPI Measurement;Understanding KPIs in Cust...
Oct 28, 2023•46 min
