Abeeda Haroon & Ashley Whitney. Building a successful customer experience strategy for B2B SaaS.

Join Abeeda Haroon, the Head of Customer Experience at Polly (https://www.polly.ai/) and Ashley Whitney, the Director of Customer Success at Pipeline CRM (https://pipelinecrm.com/) to talk about the way they are bringing the best possible experience to the customers of their companies. Some of the topics we've discussed:Understanding Customer Experience and Activation Moments; Tools, Measuring ROI, and Campaign Importance;Sleeping Bears and Customer KPI Measurement;Understanding KPIs in Customer Journey;Shifting Product Direction in Changing Times;Importance of Stakeholder and Customer Experience Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/