In this episode of SaaS Half Full, Lindsey Groepper has a conversation with Brian Walker , President of Statwax . Account-based marketing has been around for a long time, and SaaS marketers are constantly rethinking how to improve the strategy. As ABM becomes a more commoditized way to sell, sales and marketing teams need to work together to strengthen the power of ABM. Executing paid strategies for SaaS companies, Brian has implemented paid strategies to run in tandem with ABM to bring more dat...
Sep 22, 2021•32 min
In this episode of SaaS Half Full, Lindsey Groepper chats with Araks Nalbandyan , Director of Digital Marketing at 10Web . How can SaaS companies compete in crowded markets, especially if the category competition includes large, enterprise brands with legacy power? Whether you’re thinking about entering a new category or becoming more well-known in the one you’re in, listen and learn from Araks as she tackles the common mistakes SaaS marketing teams make when competing in a saturated landscape. ...
Sep 08, 2021•25 min
In this episode of SaaS Half Full, Lindsey Groepper chats with Ethan Beute , the Chief Evangelist of SaaS company, BombBomb . A chief evangelist encompasses so much more than being a hype man or a hype woman for a brand. Ethan dives into the chief evangelist role, what makes them successful and how they can be crucial to the brand perception of a SaaS company. Connect with Ethan: https://www.linkedin.com/in/ethanbeute/ Learn more about BombBomb: https://bombbomb.com/ Connect with Lindsey: https:...
Aug 25, 2021•29 min
On this cross-over bonus episode, Lindsey Groepper joins Muhammad Yasin and Eva Jackson on the Agile Marketing Podcast to discuss how she has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow the Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/ Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
Aug 04, 2021•32 min
In this episode of SaaS Half Full, Lindsey Groepper chats with Muhammad Yasin , Executive Vice President of Marketing at PERQ and Co-founder of the organization Agile Marketing Indy and its associated podcast . Having worked with Agile principles in marketing for years, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you’re an avid Agi...
Aug 04, 2021•33 min
In this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker , SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout. Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding announcements. What is important to the VC vs. the portfolio CEO? What are the realistic expectations? Listen to hear Nikki’s perspective on goal setting and leveraging marketing to reach b...
Jul 21, 2021•29 min
In this episode of SaaS Half Full, Lindsey Groepper chats with Eric Quanstrom , CMO at CIENCE, about when and why you should outsource your sales development reps, the cost of outsourcing vs in-house and why inbound marketing alone isn’t the holy grail of lead generation. When deciding to outsource an SDR or not, Eric believes there is no single right answer. The decision is based on your SaaS business’s circumstances, goals, agenda, and how you want to get there. Tune in to hear more of Eric’s ...
Jul 07, 2021•33 min
In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers. When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune in to ...
Jun 16, 2021•33 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with Justin Schmidt , VP of Marketing at Capacity , about the mistakes most SaaS marketers make in building their MarTech stack and how it should all begin with one thing — your customer journey map. Whether you’re a scaling company building out your martech tools for the first time, or a seasoned marketer with more tools in your stack than you can count, Justin walks through how to take inventory and build an efficient and affordabl...
Jun 02, 2021•31 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with Norman Crowley, Founder of Cool Planet Group, one of Europe’s fastest-growing energy companies, about his journey selling his previous tech company, Inspired Gaming Group. A$1B acquisition of the company fell through just hours before the stock market crash in 2018, and Norman recounts the hours and days after. Tune in to hear the full story, plus additional insights from a serial and seasoned SaaS entrepreneur on when to sell y...
May 19, 2021•25 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with Christina Del Villar , SaaS veteran and Founder of Christina Del Villar LLC , about how CMOs can learn the language of various key stakeholders and develop influence outside of the marketing team. CMOs are fantastic at uncovering stakeholders for the business and creating messaging alignment around their products and prospects. However, they are often terrible about marketing themselves and promoting their vital contributions to...
Apr 21, 2021•27 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with Elias Rubel , CEO of Matter Made , a B2B growth marketing agency in Silicon Valley. Elias has been around the SaaS block as a founder, marketer and now a go-to-market-strategy agency owner. Whether you’re an early-stage SaaS company or an established brand launching a new offering, Elias has identified four mistakes most companies make in their GTM strategy which holds them back from explosive growth. Connect with Elias: https:/...
Apr 07, 2021•31 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with Dylan Touhey , CMO at One Net Inc. , a creative and digital marketing agency, about three major privacy changes that will lead to the death of customer attribution. In 2022, SaaS marketers will shift their focus, spending more on brand awareness and ditching the traditional demand-generation tactics. Tune in and listen to Dylan share how the shift will unfold and how it will affect marketing budgets in 2022. Connect with Dylan: ...
Mar 24, 2021•24 min
In this episode of SaaS Half Full mixed by BLASTmedia, host Lindsey Groepper chats with partner Mendy Werne , CEO at BLASTmedia , the only PR firm dedicated to B2B SaaS. BLASTmedia has a proven track record of proving media relations and thought leadership campaigns are successful tactics for clients, but PR continues to be a polarizing topic. Tune in and listen to two PR pros use their experience to debunk or support common PR statements, including ROI, the value of press releases and the state...
Mar 10, 2021•33 min
SaaS Half Full, the only podcast serving B2B SaaS marketers, has entered its second year — and it’s time to shake things up! After three amazing seasons led by host Lindsey Groepper, the demand for guests and content has never been higher. So, say goodbye to seasons! From now on, SaaS Half Full will be delivering fresh B2B SaaS insights every month — nonstop. Guests have been pulling up their seats to share their thoughts with Lindsey, so get your cocktails ready for brand new episodes starting ...
Feb 24, 2021•2 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with John Francis, Founding Partner at Stout Street Capital. The microfund has always focused on investing in underrepresented founders in the middle of the country, but 2020 brought to light the opportunity to also focus on those founders from underrepresented groups. John shares how 2020 encouraged Stout Street to pivot and support more diverse founders, what he believes later-stage VCs can do to help and what investing trends look...
Jan 27, 2021•24 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with Helen Yu , CEO and Founder at Tigon Advisory . Last year threw customer experience expectations for a loop, and companies wanting to win in 2021 have to adapt their CX to match. But what does success look like now? Listen as Helen shares the new drivers of customer experience and who in your company should ultimately own CX. Connect with Helen: https://www.linkedin.com/in/tigonhyu/ Learn more about Tigon Advisory: https://tigona...
Jan 13, 2021•20 min
On this episode of SaaS Half Full, Lindsey goes down memory lane sharing the most downloaded episodes of 2020 highlighting key insights. Episodes featured are: Cody Jones Simon Berg Carilu Dietrich Norman Guadagno Cassandra Jowett Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/...
Dec 30, 2020•12 min
In this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events cancelled, Zendesk realized their traditional digital avenues for sharing content were no longer cutting it — they were getting lost in the noise with everyone else. Prelini and her marketing team pivoted in a big way, delivering the Zendesk Morning Show, an in-house news-style show hosted from Prelini’s guest bedroom. Even more impressive? The Zende...
Dec 16, 2020•27 min
In this episode of SaaS Half Full, we talk with Ryan Barretto, SVP Global Sales at Sprout Social. When his sales team went remote, the traditional framework of 9-5 sales pivoted, and Ryan had to allow his sales team to work within the new constructs of an at-home office life. Offices closing around the world forced B2B SaaS sales and marketing teams to alter course in selling their products. It also changed companies’ sales cultures and left leaders worrying: Would sales productivity take a dive...
Dec 02, 2020•34 min
In this episode of SaaS Half Full, we talk with Jim Benton, CEO at Chorus.ai , who joined the company the day the world locked down. Jim quickly pivoted his work style to lead a team he’s never met, and came up with the brilliant idea to share his company’s data in a unique format to help other struggling sales leaders. When B2B marketing and sales went remote, it spawned a lot of questions companies had to contend with. Was it the right time to sell products? Could they even afford to retain th...
Nov 18, 2020•31 min
In this episode of SaaS Half Full, we talk with Tim Glomb , VP Content & Data at Cheetah Digital , who leveraged his previous B2C experience with MTV’s Jackass to pull off a killer B2B virtual-event promotion. With nearly every annual event going digital in 2020, it’s easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend? Listen as Tim share...
Nov 04, 2020•33 min•Season 3Ep. 1
Following a season recorded during one of the strangest times, SaaS Half Full, the only podcast serving B2B SaaS marketers, is back for another round! In Season 2, Lindsey Groepper used “new normal” and “now more than ever” more times than she could count as marketing leaders from companies like Drift, Moz and Ceros shared their new pandemic-focused strategies. Season 3 brings marketers more tactical advice on the pivots 2020 demanded. SaaS leaders from companies like Cheetah Digital and Sprout ...
Nov 04, 2020•1 min
In this episode of SaaS Half Full, we talk with Norman Guadagno , CMO at Acoustic , an independent marketing cloud platform. In the midst of the pandemic’s disruptions to SaaS marketing, a new CEO joined Acoustic, bringing to Norman the opportunity to efficiently communicate his marketing team’s goals and his personal views as CMO. Listen as Norman shares his perspective on how marketing executives should navigate the first 30 days with a new CEO and how to approach marketing when your views on ...
Aug 05, 2020•31 min•Season 2Ep. 6
In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider. As marketers, we hear the word “brand” bandied around a lot. But what does that mean for B2B SaaS companies today? Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company’s services offering. Connect with Adria...
Jul 22, 2020•27 min•Season 2Ep. 5
In this episode of SaaS Half Full, we talk with Kate Bullis , Co-founder and Managing Partner at SEBA International , an executive search firm specializing in placing CMO roles. In the state of the current economy, how has executive search been affected? Kate analyzed data from more than 20 search firms — including her own — and uncovered a surprisingly positive outlook. Listen as Kate shares her findings, including where companies often fall short in executive search efforts, the tech CMO’s cha...
Jul 08, 2020•30 min•Season 2Ep. 4
In this episode of SaaS Half Full, we talk with Christina Mautz , CMO and interim CRO of Moz , an SEO and local search platform. SaaS marketing professionals have more resources available to them than ever before. But in the pursuit of more leads at a faster pace, how far is too far? What does responsible marketing look like in this day and age? And how can marketers win over executives and customers with personalization rather than volume? Listen as Christina shares how targeted, personalized m...
Jun 24, 2020•37 min•Season 2Ep. 3
In this episode of SaaS Half Full, we talk with Simon Berg , CEO of Ceros , an experiential content creation platform. Marketers are now contending with a digital-only world, where your online presence is your only presence - and highlighting cracks in companies’ content experiences. From who actually owns it to how it’s measured and evaluated, marketers suddenly face tough questions. How can they better command content experiences while also ensuring they talk with customers rather than at them...
Jun 10, 2020•23 min•Season 2Ep. 2
In the first episode of Season 2 of SaaS Half Full, we talk to Kate Adams , VP of Marketing at Drift . Our changing world has left many marketers questioning how to succeed without access to the usual routes — especially event marketing, as events worldwide have been canceled. When the digital world becomes more important than ever, how do B2B marketers stand out? Listen as Kate shares how companies can succeed in making the big switch to all-digital and where B2B marketers should double down on...
May 27, 2020•27 min•Season 2Ep. 1
After breaking into the top 100 marketing podcasts in its first season, SaaS Half Full, the only podcast serving B2B SaaS marketers, returns for another round! In Season 1, Lindsey Groepper shared drinks with brilliant marketing minds from companies like Zapier, IBM, 6sense, and G2. They covered everything from scaling a rock star marketing team to the truths and myths about ABM. Season 2 promises fresh insights from incredible guests from companies like Drift and Moz. Lindsey invites you to joi...
May 20, 2020•1 min
