SaaS Half Full

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

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Episodes

Building a Rockstar Marketing Team with G2’s Adam Goyette

In the last episode of Season 1, we’re talking to Adam Goyette , VP of Demand Generation at G2 . Adam sat down with Lindsey to discuss building a kick-ass marketing team. You’ll learn how Adam digs deeper into a candidate’s background and skills to find the ones who will truly shine in the role. He also shares more finding marketers who bring curiosity and an entrepreneurial spirit -- and how marketing leaders can use that to full effect. Are there red flags you’re overlooking in your hiring pro...

Mar 25, 2020•35 min•Season 1Ep. 6

Leveraging Your Content to Fuel the B2B Customer Journey with Cassandra Jowett

In this episode of SaaS Half Full, we’re talking to Cassandra Jowett , Senior Director of Marketing at PathFactory . Many B2B marketers’ worst fear is no one ever realizing their content exists. They spend a ton of resources creating content, but most of it sits dormant or hides behind a form. How can marketers more effectively activate content in the customer journey? Listen as Cassandra shares how you can work with customer-facing teams to maximize your content efforts. She also weighs in on t...

Mar 04, 2020•29 min•Season 1Ep. 5

Treat Your Partners How You’d Like to be Treated with Cody Jones of Zapier

In this episode of SaaS Half Full, we’re talking to Cody Jones , Head of Partnerships at Zapier. Cody shares something that may shock many B2B SaaS companies — there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions? Listen as Cody explains how partnerships and a “two marshmallow mentality” supplanted the usual sales cycle at Zapier. You’ll also learn how its nontraditional approaches help Zapier build long-term partnersh...

Feb 19, 2020•35 min•Season 1Ep. 4

Driving Digital Transformation with Kimberly Storin of IBM Cognitive Systems

In this episode of SaaS Half Full, we’re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems. Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM’s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to show?...

Feb 05, 2020•25 min•Season 1Ep. 3

Debunking ABM Myths with Latane Conant of 6sense

In this episode of SaaS Half Full, we’re talking to Latane Conant, CMO at 6sense, about all things ABM. Latane is working to demystify the truths and myths around ABM to figure out what makes for truly good marketing. What does she say is broken in today’s prospect journey? When modern B2B buyers want to stay anonymous, how do marketers cater to them? Listen in as Latane also shares what she sees as the future of the CMO role and how it impacts the sales vs. marketing conversation. Connect with ...

Jan 22, 2020•25 min•Season 1Ep. 2

Nailing Your Board Presentation with Carilu Dietrich

In this first episode of SaaS Half Full, the only show serving B2B SaaS marketers, host (and bartender) Lindsey Groepper is joined by Carilu Dietrich, a CMO coach and consultant with a wealth of experience as a 20-year Marketing Executive at B2B SaaS companies. Carilu has a very specific approach to board presentations. Spoiler alert: Her number of slides will make you gasp. What are the challenges to making this kind of change in our organizations? And what stops us from rocking the boat a bit ...

Jan 08, 2020•28 min•Season 1Ep. 1

SaaS Half Full: Care to Join Us for a Drink?

Creating a successful strategy for SaaS is a lot like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full, the only show serving B2B SaaS Marketers, host Lindsey Groepper will listen to the stories of marketing leaders who are crafting perfectly tailored strategies. And because we believe that the bar is a place where conversations get real, we're going to have a drink. Or two. Care to join us?...

Oct 11, 2019•2 min

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