How Investing in Brand Drives ROI with Smartling’s Adrian Cohn
Jul 22, 2020•27 min•Season 2Ep. 5
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Episode description
In this episode of SaaS Half Full, we talk with Adrian Cohn, Director of Brand Strategy and Communications at Smartling, a multilingual content solution provider.
As marketers, we hear the word “brand” bandied around a lot. But what does that mean for B2B SaaS companies today?
Listen as Adrian shares his experience creating an emotionally resonant brand for Smartling through a unique brand campaign, which drove a 60% increase in deals including the company’s services offering.
- Connect with Adrian: https://www.linkedin.com/in/adriankcohn/
- Learn more about Smartling: https://www.smartling.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/
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