What gives a Beauty consumer the ick? What would be a good-to-have innovation for true shade-matching? What do Beauty insiders have their eyes on? What could be the future of product education? 💄🎙️💭 Join your host, Ilina Luthra, and Roster Radio team member, Alexis Austin as they sit down for an impromptu yap episode. On this episode, we get candid about our experiences as consumers, first, and Beauty insiders, second. You know what they say, "the best things come out of unplanned experiments...
Jan 21, 2025•29 min•Season 2Ep. 13
How can brands turn community engagement into lifelong loyalty and fandom? What are the benefits of gamifying consumer engagement? What are the advantages of an owned channel like TYB, over traditional social media? How can a brand find the sweet spot between revenue, attribution, and rewards? 💄🎙💭 Join your host, Ilina Luthra, as she sits down with Ty Haney, founder of TYB, groundbreaking platform that's rewriting the rules of community engagement in the beauty world. With brands like Glossie...
Jan 09, 2025•23 min•Season 12Ep. 2
What makes dry cutting superior to traditional methods? What are the unique challenges of running a salon in a bustling city like New York? How do hairstylists balance innovation with personalized service? What are the latest trends in hair color? 💇♀️🎙️💭 Join your host, Ilina Luthra, as she gets the answers to these questions (and many others) from Rogerio Cavalcante, founder of the Second Floor Salon and a seasoned expert in hairstyling innovation--namely, dry cuts. On our Radar are the rel...
Dec 30, 2024•23 min•Season 2Ep. 11
What is the new beauty visual? How can content be optimized for different channels? What are the considerations for evergreen content production? What is Sensorial Storytelling? How should a producer charge for high-performing content? 💄🎙️💭 Join your host, Ilina Luthra, as she sits down with Jaiden Wood, the brain behind WoCo Studios, a high-end video production company specializing in premium short-form content for Beauty's leading brands like Maybelline, Kiehl's, La Roche Posay, Olaplex, Be...
Dec 05, 2024•57 min•Season 2Ep. 10
What does it take to lead a 40-year-old artistry brand in the modern beauty world? How do you balance a global brand identity with market-level strategies in today’s competitive market? How do you empower a team to take the right risks, and scale pilot tests? 💄🎙️💭 Join your host, Ilina Luthra, as she dives into these questions (and so many others) with Sonika Malhotra, President and General Manager Americas for MAKE UP FOR EVER. With a career spanning continents, categories, and groundbreakin...
Nov 18, 2024•43 min•Season 2Ep. 9
How do you blend EMV goals, with consumer engagement? Can emerging brands with small budgets plan thoughtful events? What metrics should a brand prioritize, when planning IRL event programming? 💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for these questions (and many others) from Brittany Hohl and Brittany Savastano, founders of the bicostal communications agency, Beach House PR. On our radar are beauty event considerations, tactics to combine consumer engagement with splashy p...
Oct 11, 2024•34 min•Season 2Ep. 8
How do you speak to consumers, across different generations? How do you differentiate assortment in Sephora Vs. Ulta? How do you balance effective, targeted solutions with simplicity of use? 💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Alicia Grande, the Founder & CEO of the #1 iconic lash and brow serum brand, Grande Cosmetics. On our radar are skincare-infused makeup products, balancing digital & retail strategy, product safety ...
Oct 04, 2024•42 min•Season 2Ep. 7
What are some of the biggest strategic challenges with scaling early or growth stage beauty brands? How do you integrate ethical considerations into the business strategy of a profitable business? 💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Farah Azmi, CEO of Rahua Beauty, formerly the Chief Of Staff at Oui The People. Before her ventures in beauty, Farah worked in Corporate Strategy at Tommy Hilfiger and Investment Banking at Barclays, ...
Sep 23, 2024•26 min•Season 2Ep. 6
What are the nuances of international pricing strategy? How can an indie brand enter the European market? How can a brand plan ahead for global regulatory restrictions in their product development cycle? 💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Karen Hayes, founder of Indie Global Strategies, a retail expansion advisory. Karen brings 25 years of global experience, successfully leading and growing brands domestically and abroad – acros...
Sep 16, 2024•50 min•Season 2Ep. 5
What are some of the craziest things you've heard about botox and dermal fillers? What should you know before going into your first injetcables appointment? How early is too early for botox? 💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Dr. Michael Kennis, Founder of Velour Medical, the most loved cosmetic aesthetic practice in New York. On our Radar are myths associated with injectables, the aeshetic industry’s hottest trends, and what it...
Aug 22, 2024•23 min•Season 2Ep. 4
How do celebrity-founded brands stand out amidst a slew of newness, using PR & Influencer Marketing? 💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Ruhi Thakker, Founder of ruhiandco (formerly Head of PR and Influencer Marketing for FORMA Brands like r.e.m. Beauty ) On our Radar is building a strong communication strategy--in this conversation, we explore how brands can leverage unexpected influencer categories for virality, how to asse...
Aug 12, 2024•35 min•Season 2Ep. 3
How did a third-generation esthetician build an (uncomplicated) beauty service business in the digital age? 💄🎙💭 Join your host, Ilina Luthra, as she answers this question (along with many others) with Rachel Liverman, Founder & CEO of Glowbar. On our Radar is the business of beauty services --in this express conversation (much like the Glowbar facials), we explore how Glowbar's 30-minute, customized facials revolutionised the industry. Rachel dives into overcoming the COVID hangover, buil...
Aug 01, 2024•22 min
How does a brand formulate and promote skincare products that retain brand equity for decades?💄🎙💭 Join your host, Ilina Luthra, as she answers this question (along with many others) with Tamar Kamen (ex-Topicals), Tori Douglas (ex-Fresh), and Emma Carries (Sulwhasoo, Amorepacific). In this half-hour conversation, we unpack the complexities of formation, regulation and compliance, digital marketing strategies, the role of influencers, and the impact of packaging on the success of hero products...
Jul 22, 2024•32 min•Season 2Ep. 1
This was a bonus episode, recorded in the midst of the global pandemic. Reigning queen of costume jewellery, Sasha Grewal has been a Forbes 30-Under-30 honouree, a Vogue Fashion Fund winner and a successful entrepreneur since the inception of her jewellery brand, Outhouse, in 2012. Almost a decade later, she sits down with host, Ilina Luthra, to discuss the most important lessons in starting your own label, working with her sister, Kaabia, and a lot more. Tune in to learn from her how to expand ...
Jul 22, 2020•31 min•Season 1Ep. 7
Creative consultant and stylist with over 20 years of experience, Ekta Rajani was at the helm of Grazia India for 7 of its most iconic years until she decided to walk the freelance path. Today, she freelances as a stylist and moonlights as a design consultant to leading labels in the industry. On this episode, she sits down with host, Ilina Luthra, in her in her sun lit home in Mumbai, to talk about her take on all things Fashion.
May 17, 2020•35 min•Season 1Ep. 6
This is a very endearing episode, with a profusion of giggles and exclamations. Co-founder of Shivan and Narresh, Narresh Kukreja joins host and ex-intern, Ilina Luthra, in a nonchalant tête-à-tête about their exposure to international competitions - everything before the Netflix production, Next In Fashion - becoming India's front runners in swimwear design (a market most thought didn't exist) and taking other bold steps in Fashion.
May 03, 2020•51 min•Season 1Ep. 5
Co-Founder of Abraham and Thakore, David Abraham sits down with host, Ilina Luthra, to discuss his enriching education, the most misused word in the industry (sustainability), his three-decade long career and his world-renowned protégées.
Apr 25, 2020•18 min•Season 1Ep. 4
Creative Director of his namesake label and winner of International Woolmark Prize for Menswear, Suket Dhir is force to be reckoned with. He sits down with host, Ilina Luthra, to discuss the perils of design school and how he followed his heart--all while leaving a mark in what’s predominantly a womenswear industry
Jul 28, 2019•23 min•Season 1Ep. 3
Creative Director at Bhaane India, Nimish Shah sits down with host, Ilina Luthra, to discuss the shift in every day clothing, the influence of his time at British fashion house, Burberry and his big plans for Bhaane.
Jun 07, 2019•40 min•Season 1Ep. 2
Anaita Shroff Adajania on the Future of Print | Fashion Director at Vogue India, Anaita Shroff Adajania sits down with host, Ilina Luthra, to discuss selling aspirational fashion, dynamics of the Vogue family, the power of Instagram and the future of print.
May 16, 2019•22 min•Season 1Ep. 1
