The Beauty Discourse: A Global Expansion Masterclass with Karen Hayes

What are the nuances of international pricing strategy? How can an indie brand enter the European market? How can a brand plan ahead for global regulatory restrictions in their product development cycle?💄🎙️💭

Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Karen Hayes, founder of Indie Global Strategies, a retail expansion advisory. Karen brings 25 years of global experience, successfully leading and growing brands domestically and abroad – across the Americas and in the UK, EMEA and Asia-Pacific – for brands like Summer Fridays, Nécessaire, Bobbi Brown and GLAMGLOW, among others.

On our Radar are global market maturity, pricing strategy, market entry strategy in Europe and the UK, the UK beauty market evolution, differences in consumer behaviour, challenges for expansion in APAC, and navigating regulatory guidelines in different regions.

Tune in to learn everything you need to know about global expansion into regions like EMEA, APAC, MENA, and ANZ. Follow Roster Radio: The Beauty Discourse, as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.