The Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande
Oct 04, 2024•42 min•Season 2Ep. 7
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Episode description
How do you speak to consumers, across different generations? How do you differentiate assortment in Sephora Vs. Ulta? How do you balance effective, targeted solutions with simplicity of use?💄🎙️💭
Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Alicia Grande, the Founder & CEO of the #1 iconic lash and brow serum brand, Grande Cosmetics.
On our radar are skincare-infused makeup products, balancing digital & retail strategy, product safety & transparency, and more.
Follow Roster Radio: The Beauty Discourse, as we continue to share advice and actionable insights from beauty and wellness industry experts from all over the world.
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