A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes. One of the things I say a lot is. “The future YOU who is more successful knows things you don’t currently know and has habits that you currently don’t have.” If that’s true…and it is…procrastination is the enemy of your success. At some point, you must stop thinking about doing things and start doing them. In this chiroprac...
Oct 30, 2024•21 min•Ep. 479
Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo I’ve spent a lot of time talking with chiropractors who are introverts. Because I’ve discuss...
Oct 21, 2024•29 min•Ep. 478
Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo For most chiropractors, being a chiropractor isn’t like having a 9-5 job. Being a chiropract...
Oct 15, 2024•25 min•Ep. 477
The Rock at Chiro Podcast - Episode on Patient Communication Host: Jerry Topic: Patient Communication Tips for Chiropractors Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://...
Oct 08, 2024•26 min
Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think about. Anyway, I’m getting sidetracked. The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it beca...
Sep 19, 2024•25 min•Ep. 475
The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.” I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little god. You don’t create the world around you with your thoughts. You don’t manifest anything. There…I said it. It felt good, too. Now, don’t get me wrong....
Sep 16, 2024•19 min•Ep. 474
When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old. For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don’t have a chiropractic website, but those chiropractors are the exception to the rule, not the norm. In fact, one of the first t...
Sep 12, 2024•8 min
I’m going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you. Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don’t start taking steps to change it, there’s a better than 50/50 chance you will fail as a chiropractor. If you don’t outright fail, you may be just successful enough that you don’t quite (which would be better), and stay...
Sep 10, 2024•4 min•Ep. 472
Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that’s you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving. But I don’t think that “SEO is important” is shocking news to most chiropractors. Unless ...
Sep 03, 2024•19 min•Ep. 471
I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor’s perspective to either confirm or deny each allegation. The 9 chiropractic objections were this: Lack of Scientific Evidence Overemphasis on Spinal Manipulation Risk of Injury Inconsistent Training & Standards Scope of Practice Promotion of Unproven Therapies Cost & Insu...
Aug 27, 2024•30 min•Ep. 470
I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He’s a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started. While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to...
Aug 19, 2024•18 min•Ep. 469
The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don’t focus on patient retention as much as they should because it doesn’t produce immediate changes in their practice like outreach can. It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast. So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chir...
Aug 12, 2024•19 min•Ep. 468
New Chiropractors Need To Understand The Power Of Praise New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success. So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowl...
Jul 23, 2024•16 min
New Chiropractors Need To Understand Pre-Suasion Pre-suasion is a concept that’s unfamiliar to most chiropractors. The concept is pretty simple. People don’t generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same. If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better deci...
Jul 23, 2024•16 min
New Chiropractors Need To Understand Consistency Consistency isn’t difficult to understand. It’s not an exciting topic. A seminar for chiropractors about consistency isn’t going to put a lot of butts in seats. However, consistency is a foundational element of a chiropractor’s success. In fact, you would be hard pressed to find anyone who’s is successful in any area of life who isn’t being consistent in that area. It’s VERY important. So in this podcast episode, I talk about the role of consisten...
Jul 23, 2024•17 min
New Chiropractors Need To Understand Authority When I talk about authority as a chiropractor, I’m not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted. When a chiropractor has high authority, it’s like a cheat code for their practice. It just makes everything easier. So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow au...
Jul 23, 2024•16 min
New Chiropractors Need To Understand Relationships “It’s not what you know, it’s who you know” is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It’s no different as a chiropractor. Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (s...
Jul 23, 2024•17 min
New Chiropractors Need To Understand Outreach Often when new chiropractors get started they are starting with nothing. They don’t have a bunch of people waiting for them to open. They don’t have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch. One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn’t know about you last month who ...
Jul 23, 2024•17 min
New Chiropractors Need To Understand People Management One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems. Now some chiropractic coaches will lead you to believe that it’s normal for everyone to “stay, pay, and refer.” I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, ...
Jul 23, 2024•17 min
New Chiropractors Need To Understand Business Basics The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners. Now the good news is chiropractors don’t have to be business experts to be successful. However, chiropractors do need to have some basic small-business competence otherwise their practice will never operate successfully…or at least not for very long. ...
Jul 23, 2024•18 min
New Chiropractors Need To Understand Who They Are Have you ever asked yourself the question, “Why would people choose me?” I’m going to assume you aren’t the only chiropractor in your area. That means all of your potential new patients have a choice. So why you? Another good question is, “Who am I trying to help?” I know that some young chiropractors think they can help anyone with a spine, but that’s a very impractical way to run a business. If you try to be everything to everyone you will end ...
Jul 23, 2024•16 min
New Chiropractors Need To Understand Their Situation The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it’s not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble. Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal....
Jul 23, 2024•13 min
A lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that’s a mistake. I don’t believe that people go from horrible to great. I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those strengths to improve their practice. Chiropractors don’t have to be great at everything. Being great at everything is an unrealistic expectation that will r...
Jul 09, 2024•23 min•Ep. 467
Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. Sometimes I forget that some of my listeners don’t know that I was a chiropractor for 9 years. I’m not just some guy who’s trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which is why it’s always strange when someone accuses me of being anti-chiropractic. Yes, I do criticize the chiropractic profession. But that’s not because...
Jun 25, 2024•24 min•Ep. 466
Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another. In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain. More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous s...
May 15, 2024•27 min•Ep. 465
Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites ), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet. Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isn’t a compelling reason for another website to link to theirs. In this week’s chiropractic po...
May 07, 2024•15 min•Ep. 464
In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world. They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes th...
Apr 22, 2024•1 hr 26 min•Ep. 463
Life is hard for everyone. I think we can all agree on that. But life isn’t equally hard for everyone, and that often upsets people. Life isn’t fair. In this week’s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rock...
Apr 15, 2024•20 min•Ep. 462
Chiropractors often wonder why they don’t get referrals from other medical professionals in their area. Many chiropractors assume it’s because medical doctors don’t like chiropractors. Sure, there may be some of that. But I don’t think that’s the main reason why medical doctors don’t refer to chiropractors. In this week’s chiropractic podcast, I talk about 3 reasons why the average chiropractor doesn’t get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust...
Apr 03, 2024•16 min•Ep. 461
Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search. Just think about it. There are currently people who are going to Google and searching for their next chiropractor. That’s awesome. But the question for chiropractors is, are they finding you? When they do find you, ar...
Mar 21, 2024•21 min•Ep. 460
