In my last podcast, I did an overview and talked about some of my observations in an article I wrote called “Top Chiropractors On Instagram: What Can We Learn?” There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites. In this week’s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that. Let...
Mar 13, 2024•14 min•Ep. 459
I recently finished an article called “Top Chiropractors On Instagram: What Can We Learn?” I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following. So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns. In this week’s chiropractic podcast, I talk about how I found the top chi...
Mar 06, 2024•21 min•Ep. 458
Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I’ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn’t great, but the bottom line regarding marketing is all about return on investment. In this week’s chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. ...
Feb 27, 2024•21 min•Ep. 457
One of my clients emailed me recently and asked about how to start selling products on his website. It’s not something that I’ve ever talked about on the podcast, so I thought it would make an interesting episode. In this week’s chiropractic podcast, I talk about why a chiropractor should and shouldn’t be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways it’s done. Let’s get into it! Business & marketing training for chiropractors: ...
Feb 21, 2024•25 min•Ep. 456
I recently heard someone say “Don’t own things that are not yours to own.” That made me think about all the things that chiropractors “own” that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn’t make it worse. In this week’s chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Let’s get into it! Business & marketing training for chiropractors: https://rocketch...
Feb 13, 2024•34 min•Ep. 455
More often than not, successful chiropractors are also small-business owners. It’s hard to make a good living as a chiropractic associate. That’s why so many chiropractors venture off on their own shortly after graduating. Unfortunately, being a small-business owner isn’t an innate skill. It’s also not something that most chiropractors learn about before graduating from chiropractic college. So chiropractors find themselves trying to grow a successful practice without the skills necessary to gro...
Feb 06, 2024•21 min•Ep. 454
I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career. After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice. In this week’s chiropractic podcast,...
Jan 29, 2024•50 min•Ep. 453
Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practi...
Jan 23, 2024•17 min•Ep. 452
Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good...
Jan 16, 2024•34 min•Ep. 451
Chiropractors have often heard the quote, “Content is KING.” But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is? In this week’s chiropractic podcast, I talk about the different types of chiropractic content. I discuss why it’s important for chiropractors to lean into their strengths. I talk about why the intent of the content is one of the m...
Jan 09, 2024•28 min•Ep. 450
When I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet. In this week’s chiropractic podcast, I talk about non-SEO factors that will help chiropractors get more new patients from the internet. I discuss why imple...
Jan 03, 2024•21 min•Ep. 449
Buying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. That’s assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price. But that’s not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are overpriced dumpster fires that no chiropractor should ever buy. RUN AWAY!!! In this week’s chiropractic ...
Dec 27, 2023•23 min•Ep. 448
I’m sure most of you know Dr. Kevin Christie from Modern Chiropractic Marketing. I’ve had him on the podcast before, and I’ve always enjoyed chatting with him. It had been a while so I decided to have him back on to talk about chiropractic. In this week’s chiropractic podcast, I talk with Dr. Kevin Christie. We talk about the importance of communication for successful chiropractors. We discuss why younger chiros may struggle with communication more than they did in the past. We also talked about...
Dec 19, 2023•54 min•Ep. 447
This week’s chiropractic podcast is a bit of a chiropractic marketing mashup. I talk about the problems that chiropractors face when they keep trying to hit marketing home runs. I discuss the dangers of ignoring business basics. I talk about a situation facing some Independent Contractors that makes me furious. I also discuss the importance of structure for your chiropractic practice and how to plan for the upcoming new year. Let’s get into it! Business & marketing training for chiropractors...
Dec 11, 2023•39 min•Ep. 446
Documentation is important for chiropractors, but it’s not something that most chiropractors get excited about. In fact, most chiropractors try to do the least amount of documentation possible. But does documentation have to be the worst part of practice? Is there a better way? In this week’s chiropractic podcast, I talk with Dr. Gregg Friedman about chiropractic documentation. We talk about documentation for insurance practices vs cash practices. We discuss the importance of proper documentatio...
Nov 21, 2023•1 hr 15 min•Ep. 445
Jeff Langmaid is the host of The Evidence Based Chiropractor Podcast where he regularly dives into the latest chiropractic research. I’ve had him on my podcast in the past, but it’s been way too long. So this week, I invited him back. In this week’s chiropractic podcast, Jeff and I talk about 3 things that are essential for chiropractors if they want to be successful. We also discuss a few networking tips for chiropractors who are just getting started, and Jeff shares what he would like to see h...
Nov 16, 2023•1 hr 2 min•Ep. 444
Not every chiropractor has staff, nor does every chiropractor need to have employees. But if a chiropractor has staff, that staff can either make or break the practice. Chiropractic staff issues are practice killers. In this week’s chiropractic podcast, I talk about the two things that chiropractors should value most when hiring staff. I also discuss the 3 crucial things that chiropractors need to get right to get the most out of their chiropractic staff and set their practice up for success. Le...
Nov 08, 2023•26 min•Ep. 443
Starting a chiropractic practice is scary. Any chiropractor who has done it or who is getting ready to do it can testify to that. But does starting a chiropractic practice have to be scary? In this week’s chiropractic podcast, I talk about why starting a chiropractic practice is so scary and what new chiropractors can do about it. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-pra...
Oct 31, 2023•39 min•Ep. 442
There are a lot of marketing options for chiropractors, but money and time are not limitless. So which marketing should a chiropractor choose to invest in? In this week’s chiropractic podcast, I talk about the difference between long-term and short-term chiropractic marketing. I talk about the upsides and downsides of each with the goal of helping chiropractors make better marketing decisions. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Fr...
Oct 25, 2023•25 min•Ep. 441
Hopefully, we can all agree that all chiropractors need a website. Ideally, their chiropractic website is a 24/7 advocate helping them attract more new patients. But when it comes to chiropractic websites, chiropractors have to decide between doing it themselves or having a website done for them. In this week’s chiropractic podcast, I talk about the upside of DIY chiropractic websites vs a done-for-you chiropractic website. I also give a warning to chiropractors who pay for a chiropractic websit...
Oct 17, 2023•19 min•Ep. 440
It’s been almost 20 years since I was a chiropractic student, and it in that time, I’ve learned a thing or two. Do I know everything…OF COURSE NOT. But I do have a few nuggets of wisdom that I think will help the next generation of chiropractors. In this week’s chiropractic podcast, I give 5 “Dad advice” tips for chiropractic students that will set them up for success after they graduate. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free pr...
Oct 03, 2023•37 min•Ep. 439
Embarking on a chiropractic career post-graduation presents a myriad of choices. The trajectory of a chiropractor's profession can be influenced immensely by the initial decisions made. In this week's chiropractic podcast, I discuss several options available to new chiropractors, detailing their pros and cons to aid in making an informed decision. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-pract...
Sep 28, 2023•34 min•Ep. 438
Some chiropractic marketing mistakes are easy to overlook. This is one of them. Chiropractors often make the mistake of promoting chiropractic generally or a particular chiropractic technique, but they fail to promote themselves. In this week’s chiropractic podcast, I talk about what happens when chiropractors sell people on chiropractic generally instead of promoting their specific services. I also talk about the danger of chiropractors talking too much outside of their practices. Let’s get int...
Sep 19, 2023•19 min•Ep. 437
It’s not uncommon for software and marketing companies to bundle services to chiropractors. On the surface, bundling services makes a lot of sense for chiropractors. Bundling services can help simplify things and they can often help chiropractors save money in the process. But not every bundle is a good idea. In this week’s chiropractic podcast, I talk about why companies bundle services. I also discuss the common mistakes that many chiropractors make when they pay for bundled services. Let’s ge...
Sep 05, 2023•15 min•Ep. 436
I recently had a client switch their website from a Rocket Chiropractic website to a website built by a local website builder. Now I’m not saying that every time a chiropractor chooses a chiropractic website that’s not one of mine they are making a mistake. BUUUUT this one was a mistake. In this week’s chiropractic podcast, I talk about why not all chiropractic websites are created equal. I talk about some of the pros and cons of chiropractors building their own website. And I discuss why it’s a...
Aug 29, 2023•26 min•Ep. 435
I recently had a bad experience with an Amazon purchase. Instead of making things better or even just leaving things alone, the company has made the bad experience even worse. What can we all learn from this? In this week’s chiropractic podcast, I talk about a recent experience I have had with an Amazon purchase. I talk about what the company has done to make things worse, and what chiropractors can learn from this that will help them with negative reviews and patient retention. Let’s get into i...
Aug 22, 2023•22 min•Ep. 434
Chiropractors often ask me if I offer social media management as a service. Up to this point, my answer is no. Even though there are a lot of chiropractors who are willing to pay for the service, I can’t seem to figure out how to make it worth paying for. In this week’s chiropractic podcast, I talk about how social media works. I discuss what the most popular chiropractors on social media have in common. I talk about where social media companies offer value, and where they don’t. Let’s get into ...
Aug 15, 2023•28 min•Ep. 433
Recently, I saw a clip on social media from a Jordan Peterson interview. He was talking about the momentum that both success and failure bring, and what he thought was the reason why more people aren’t successful. I thought it was a message that chiropractors can really relate to, so I decided to share. In this week’s chiropractic podcast, I talk about the momentum of success and failure. I give my thoughts about what Jordan Peterson said, and I talk about how it applies to chiropractors. Let’s ...
Aug 08, 2023•29 min•Ep. 432
Patient retention is a hot topic for chiropractors. It seems like a lot of chiropractors struggle with getting patients to follow through with their care recommendations. What can you do about it? In this week’s chiropractic podcast, I give an overview of chiropractic patient retention. I discuss 4 areas where chiropractors need to do well to improve their patient retention. Let’s get into it! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessm...
Jul 25, 2023•28 min•Ep. 431
Crack Addicts is a new chiropractic show on TLC. I have had several people ask me what I thought about it, so I decided to take a look and talk about it. In this week’s chiropractic podcast, I talk about the good and bad of TLCs show “Crack Addicts.” I discuss who benefits most from the show, and the MOST ANNOYING THING that chiropractors say. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-...
Jul 18, 2023•22 min•Ep. 430
