Long gone are the days of people finding their next chiropractor in the big yellow book. Today, the majority of patients who are searching for their next chiropractor are using an online search engine like Google. That’s why SEO is so important/valuable for chiropractors. If you rank higher on Google, you get more new patients. That’s the bottom line. In this week’s chiropractic podcast, I talk about the different ranking factors that impact chiropractic SEO. I talk about the different SEO servi...
Jun 27, 2023•27 min•Ep. 429
It’s pretty common for me to get a question from a chiropractor about Google ads. Now I don’t consider myself a Google ads expert, but I have used them off and on since they became a thing. So I have a lot of experience with Google ads than the average chiropractor. In this week’s chiropractic podcast, I talk about the big problem that most chiropractors will have with Google ads. I discuss the pros and cons of advertising on Google. I also give a few simple tips that will help chiropractors who...
Jun 21, 2023•32 min•Ep. 428
It’s safe to say that all chiropractors want to be successful. I don’t think any chiropractor goes to chiropractic college hoping to get out and be a failure. That would be weird. Unfortunately, success is more difficult to achieve for chiropractors than they thought it would be. Why is that? In this week’s chiropractic podcast, I talk about how to simplify success and how changing how you think about success can help you start heading in the right direction. I also discuss the 7 things that are...
Jun 13, 2023•26 min•Ep. 427
I recently came across an article about a Canadian chiropractor who got in trouble for posting an article about vaccines. She was ultimately cleared of any wrongdoing that would result in professional discipline, but I’m sure the whole process was a HUGE stress to her. In this week’s chiropractic podcast, I talk about why this Canadian chiropractor got in trouble. I discuss what she did wrong even though she claims she didn’t do anything wrong. And I talk about what other chiropractors can learn...
Jun 06, 2023•26 min•Ep. 426
Chiropractors have such high expectations when they first start their careers. But the life of a chiropractor rarely works out the way they all think it will. Lots of ups and downs. If a chiropractor is ready for it, they will do much better. In this week’s chiropractic podcast, I talk about the difference between expectations and reality for chiropractors. I discuss some of the real-life things that people in my chiropractic class have experienced. I also talk about how to change your thinking ...
May 30, 2023•32 min•Ep. 425
In this week’s chiropractic podcast, I talk with Dr. James Fedich from the Village Family Clinic in New Jersey. We discuss some of the ins and outs of chiropractic practice. We talk about internal marketing and the power of chiropractors being involved with their local community. We also discuss what he looks for in associates, how he handles training staff, and what red flags associate chiropractors should watch out for when deciding where to work. Let’s get started. Business & marketing tr...
May 12, 2023•1 hr 3 min•Ep. 424
One of the most important aspects of a successful chiropractic practice is trust. If people trust you, your marketing will be more effective, your retention will be better, and you will get more referrals. The list of benefits that come from building trust within your community is almost endless. In this week’s chiropractic podcast, I talk about the importance of building trust for chiropractors. I discuss what happens when you don’t build trust. And I talk about how to keep trust once you’ve es...
May 04, 2023•26 min•Ep. 423
The other day, one of my NEXT Step members asked me about charging patients for missed appointments. He was concerned that charging patients would upset people and keep them from coming back. In this week’s chiropractic podcast, I talk about the pros and cons of charging patients for missed appointments. I also share the advice that I gave my client along with some advice that I got from a who’s been charging for missed appointments for years now. Let’s get started. Business & marketing trai...
Apr 25, 2023•22 min•Ep. 422
In spite of what you may have thought when you graduated from chiropractic college, being a successful chiropractor is tough. It’s not as simple as adjusting patients. There’s a lot more that goes into it. In this week’s chiropractic podcast, I talk about 5 things that make being a successful chiropractor harder than it should be. I also give some big-picture advice on how to course correct if you are struggling with any of these 5 things. Let’s get started. Business & marketing training for...
Apr 18, 2023•26 min•Ep. 421
Whether it's starting a new practice, starting a new marketing plan, or starting to offer a new product/service when chiropractors start something new it is usually stressful. Sure, you can try to prepare as much as possible. But how do you know you are ready? What if it doesn't work out? In this week’s chiropractic podcast, I talk about the biggest mistake that chiropractors make when starting something new. I talk about the danger of over-preparing and the importance of committing to excellenc...
Apr 11, 2023•21 min•Ep. 420
Chiropractors often get lured into the idea of passive income. Just think how easy it is to make money these days. YouTube, affiliate links, membership sites, selling products…the list of no-brainer ways for chiropractors to make money is endless. In this week’s chiropractic podcast, I talk about 3 things chiropractors need to understand about making extra money. I discuss why passive income isn’t so passive, and what I think is the best way for chiropractors to start making side money. Business...
Mar 28, 2023•20 min•Ep. 419
A chiropractor’s website is no longer a luxury, but a necessity in today’s digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that’s exactly what potential patients experience when they visit your website. So, let’s get down to brass tacks. The main goal of your chiropractic w...
Mar 21, 2023•25 min•Ep. 418
In this week’s chiropractic podcast, I have a conversation with Dr. Jared Van Anne. We discussed a new software that he has developed that has helped him improve his patient education, compliance, and retention. We also talk about running a chiropractic practice, and whether or not it’s the chiropractic college’s responsibility to teach chiropractors business Let’s get into it. Schedule a FREE Demo of TeleCare RX: https://telecarerx.com Connect with Jared through Chiro PCP: https://chiropcp.com ...
Mar 07, 2023•1 hr 5 min•Ep. 416
One of my guilty pleasures is a Youtube show called Hot Ones. It’s a show where celebrities are interviewed while eating spicy hot wings. Not too long ago, I watched an episode with Bryan Cranston from Breaking Bad. In the interview, he commented how being a good actor required a relationship level of commitment. A lot of what he said applies to being a successful chiropractor. If a chiropractor is going to be successful, they need to be committed to the process for better and for worse. I decid...
Feb 21, 2023•27 min•Ep. 415
In this week’s chiropractic podcast, we have a special guest. Dr. Chris Chippendale from PatientCentered.co.uk dropped by again to talk about chiropractic. We talk about the difference between the expectations and reality of being a chiropractor. We discuss what it really means to be a patient-centered chiropractor. We also talk about mistakes that chiropractors often make when dealing with patients, and why it’s so important for young chiropractors to know that they aren’t supposed to know ever...
Feb 08, 2023•1 hr 2 min•Ep. 414
What do you want to change? What are the things in your chiropractic practice that you would like to be different this year? Every chiropractor has a list (even if it’s just in their head) of things that they would like to change. Regardless of what’s on the list, there is one thing that has to happen before change can take place. In this week’s chiropractic podcast , I talk about the one thing that’s necessary if a chiropractor wants to see changes in their practice. Let’s get started. Business...
Feb 01, 2023•22 min•Ep. 413
Over the years, I have heard many chiropractors share their thoughts about practice and life. Sometimes those thoughts are powerful and insightful. Other times those thoughts are way off base and harmful to the chiropractor’s future. In this week’s chiropractic podcast, I talk about 12 different things that chiropractors should not think. I discuss why these thoughts are harmful, and I encourage chiropractors to challenge their internal dialog to make sure it is helping them instead of hurting t...
Jan 25, 2023•40 min•Ep. 412
Episode 411 of the Rocket Chiro podcast. In this week’s podcast, we have a special guest. Dr. Stratton Poulson from Apex Chiropractic in Dallas, TX dropped in to talk shop. We talk about what it was like for him to start his practice. We discuss how his past before becoming a chiropractor has helped him succeed. We also talk about what it’s like to run a micro practice, and what software he can’t live without. And lastly, we talk about Instagram marketing for chiropractors and how he has been ab...
Jan 17, 2023•1 hr 48 min•Ep. 411
I had a chiropractor reach out to me the other day asking a few questions about backlinks and SEO. So instead of answering him alone, I decided to talk about it on the podcast this week. In this week’s chiropractic podcast, I explain what a backlink is and how it helps your chiropractic website rankings. I discuss the difference between directories and backlinks. I also talk about why paying for backlinks is not ok but somehow paying for link building is. Let’s talk about it. Business & mark...
Jan 10, 2023•27 min•Ep. 410
It’s almost impossible to be a successful chiropractor without spending a lot of time working. That’s because most chiropractors are small-business owners and having more things to do than you have time is part of the gig. But sometimes things happen that make you stop and think about your life. What is really important? Why am I doing all this work? Does it even matter? In this week’s chiropractic podcast, I talk about the reality of work-life balance for chiropractors. I also discuss the “some...
Jan 04, 2023•29 min•Ep. 409
SEO is so frustrating for chiropractors that a lot of them don’t even attempt to improve the SEO for their practice. I totally understand that. But for those who are brave enough (or broke enough) to tackle their own SEO, I recommend focusing on the things that are going to make the biggest difference. One of those things is backlinks. In this week’s chiropractic podcast, I explain backlinks and how they help chiropractors improve their local SEO. I also discuss how chiropractors can take advant...
Dec 27, 2022•18 min
Many chiropractors make simple mistakes when they are deciding which direction to go with their practice/career. They often focus on improving their weaknesses instead of leaning into their strengths. Or they focus exclusively on the direction they want to go instead of looking around for the best opportunities. In this week’s chiropractic podcast, I talk about the power of excellence and opportunities. I encourage chiropractors to change their focus in the coming year so they can finally get th...
Dec 14, 2022•30 min•Ep. 407
The end of the year is here, and it’s a great time to assess what has gone well for your chiropractic practice and what hasn’t gone so well. It’s also a great time to look ahead and come up with a plan that will help you have a better year next year. In this week’s chiropractic podcast , I talk about a simple pattern to follow when evaluating your chiropractic practice. I discuss a few questions that you should ask yourself, and I talk about the importance of leadership. Let’s talk about it. Bus...
Dec 06, 2022•23 min•Ep. 406
Most chiropractors have a website. But most chiropractors make some really simple mistakes when it comes to their websites, and those mistakes are costing the chiropractor new patients. In this week’s chiropractic podcast , I talk about the simple mistake that I see so many chiropractors making with their websites. I also give you 3 quick tips that will help you fix it and get you more new patients. Let’s talk about it....
Nov 15, 2022•15 min•Ep. 405
If a chiropractor ranks well on Google in their local area it’s a huge benefit to their practice. Chiropractors know this. That’s why chiropractic SEO has become more and more valuable over the years. Unfortunately, improving your Google search rankings takes time and there are even factors that are out of your control. In this week’s chiropractic podcast, I talk about the 3 local SEO factors that chiropractors can’t control. I also discuss why it’s important for chiropractors to have proper exp...
Nov 01, 2022•26 min•Ep. 404
Networking can be a cornerstone part of any successful chiropractic practice. When you get out in the community and make meaningful connections, the benefits are endless. But where do you start? Are there any tips that can help chiropractors be better at networking? In this week’s chiropractic podcast, I talk about the benefits of networking. I discuss an important networking point that many chiropractors overlook. I give several tips that will help chiropractors be better networkers, and I disc...
Oct 25, 2022•33 min•Ep. 403
Sometimes chiropractors accept crappy patients without knowing it until later. Other times, chiropractors have a pretty good idea that a patient isn’t going to be a good fit before they even do their first adjustment. If a chiropractor knows a patient is going to be crappy, why do they accept them? In this week’s chiropractic podcast, I talk about 7 reasons why chiropractors accept patients that they shouldn’t. I talk about why doing that rarely (if ever) works out well, and I give 4 tips to hel...
Oct 18, 2022•31 min•Ep. 402
How much money should chiropractors make per hour? How do chiropractors compare to MDs? Do chiropractors make more money than other small-business owners? How do they compare? In this week’s chiropractic podcast, I talk about how much money chiropractors make and how they compare to other small-business owners. I also discuss a few things that a chiropractor should think about as they are trying to build a successful practice. Let’s talk about it.
Oct 11, 2022•36 min•Ep. 401
We can all agree that chiropractors need a website, right? But what good is a wessite if no one is finding it? Should every chiropractor hire an expensive chiropractic website company to build their website? How much does a website company help local SEO? In this week’s chiropractic podcast, I talk about the different factors that impact your local Google rankings. I discuss the different types of SEO and what your chiropractic website company can and can NOT help you with. Let’s talk about it....
Oct 04, 2022•24 min•Ep. 400
Did you know why so many chiropractors are scared to start their own practice? They are scared because starting your own practice is scary. That’s mind-blowing, right? In this week’s chiropractic podcast, I talk about the scariness of starting a chiropractic practice. I discuss 3 nuggets of wisdom that will help chiropractors get over their fear and get started building the practice of their dreams. Let’s talk about it.
Sep 27, 2022•41 min•Ep. 399
