So many chiropractors, especially associates, will struggle to start their own practice. They often have an easier time describing their ideal practice 10 years down the road than they do their practice 10 weeks from now. Their vision board for the future is full, but their to-do list for this month is empty. Why is that? In this week’s podcast, I talk about why a lot of chiropractors have a hard time starting their practice. I discuss the problem with your dreams and why they might be making yo...
Sep 20, 2022•32 min•Ep. 398
Let’s be honest. Chiropractors can be annoying (myself included). In fact, I would argue that if you don’t think that chiropractors do annoying things, YOU are probably the most annoying chiropractor in your town. So for fun…in this week’s podcast, I react to the annoying things that chiropractors do as submitted by my Instagram followers. I tell you which ones I agree with, and which ones I don’t. I also share a personal story about a rarely utilized chiropractic technique. Let’s talk about it....
Sep 14, 2022•24 min•Ep. 397
Chiropractors are all over the place when it comes to office attire. Some chiropractors insist on wearing a white coat because it’s professional. While other chiropractors wouldn’t be caught dead in a white coat. Some chiropractors dress up. Some chiropractors are super casual. How does a chiropractor decide what to wear? In this week’s podcast, I talk about the variety of clothes options available to chiropractors. I discuss how insecurity played a role in my office attire, and talk about 4 que...
Sep 08, 2022•21 min•Ep. 396
SEO (Search Engine Optimization) is something that a lot of chiropractors understand is important. But that’s about where it stops. Most chiropractors know little to nothing about what actually impacts their search results. In this week’s podcast, I talk about the two different kinds of local SEO. I discuss the best way to think about Google. I also talk about 5 specific things and whether or not they will improve where your chiropractic practice shows up in the local searches. Let’s talk about ...
Aug 23, 2022•32 min•Ep. 395
Chiropractors can be a little weird. This shouldn’t come as a shock to anyone who has dealt with chiropractors. Sometimes they say weird things. Sometimes they do weird things. That doesn’t make chiropractors bad. In this week’s podcast, I talk about a recent encounter with a chiropractor. She got offended by me for referring to her practice style as weird. I’ll explain exactly what I said and why, and I’ll talk about how my advice to her can help you. Let’s talk about it.
Aug 17, 2022•28 min•Ep. 394
Chiropractic is a very intimate business. We aren’t selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come. In this week’s podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chiropractors make when they go about their marketing too robotically, and how your personality impacts wh...
Aug 09, 2022•21 min•Ep. 393
One of the realities of being a chiropractor is that there are always more things to do than there is time to do them. Most chiropractors don’t get to just see patients and then go home. They have a never-ending to-do list, and many times it can feel like NOTHING is changing in spite of the endless hours of work. Why is that? In this week’s podcast, I talk about one of the most common reasons why chiropractors can work themselves to the bone without it making much of a difference in their practi...
Jul 27, 2022•27 min•Ep. 392
Most chiropractors don’t get anywhere near the number of new patients from social media that they would like to. They consistently create content, but they get very little from it. It’s super frustrating. In this week’s podcast, I talk about why more content does NOT equal more new patients. I also discuss the two main reasons why chiropractors don’t get more new patients from social media. Let’s talk about it.
Jul 20, 2022•25 min•Ep. 391
There are a lot of different ways to be successful as a chiropractor. Some chiropractors have cash practices. Some are all insurance. Some chiropractors are technique nerds, while others are more of a jack of all trades. Regardless of the direction you want to go with your chiropractic practice, it's important to be honest about the skills and habits you will need to be successful. Do you have what it takes? Let's talk about it.
Jul 12, 2022•38 min•Ep. 390
Chiropractors pretty much all know they need to have a website. But most chiropractors don’t know the difference between a good chiropractic website and a bad chiropractic website. In this podcast episode, I talk about the main purpose of websites for chiropractors. I also discuss some of the common mistakes and assumptions that chiropractors make about their websites. Let’s get into it!
Jun 07, 2022•35 min•Ep. 388
In this podcast episode, I had Chris from PatientCentered.co.uk hanging out with me. We spent some time talking about what it was like for Chris to grow up as the son of a chiropractor. We discussed one of the biggest differences between practicing chiropractic in the UK vs the US. We also talk about what it means to be a patient-center chiropractor. Let’s get into it!
May 23, 2022•43 min•Ep. 387
Off and on I get asked, “Why did you close your practice?” I don’t know that I have ever talked about it in-depth on the podcast before, so I thought I would take the opportunity to do that now. In this podcast episode, I talk about why I walked away from my chiropractic practice. I discuss what I would do differently if I had to do it over again, and I give a few pieces of advice for other chiropractors. Let’s get into it!
May 10, 2022•37 min•Ep. 386
Lately, I have had several clients reach out to me because their online reviews are not showing up on Google. They know for sure that the reviews have been left because the patients can see it on their end, but it never shows up on the chiropractor’s Google Business Profile. What’s up with that? In this podcast episode, I talk about why Google removes some chiropractor reviews and what (if anything) chiropractors can do about it. Let’s get into it!
May 03, 2022•22 min•Ep. 385
Chiropractors often struggle with a poverty mindset. Someone asked me where I thought the chiropractic poverty mindset comes from, so I decided to talk about it. In this episode, I talk about chiropractors, their poverty mindset, and what they can do about it. Let’s get into it!
Mar 29, 2022•39 min•Ep. 381
The other day I saw a chiropractor who was bragging on their website about never doing care plans. Care was only provided on an as-needed basis. It made me think, Is as-needed the opposite of a care plan? Is avoiding care plans altogether what’s best for chiropractors and their patients? In this episode, I talk about the extremes of chiropractic care plans. I also let chiropractors know what they should and shouldn’t do regarding them. Let’s get into it!
Mar 15, 2022•19 min•Ep. 380
Being a chiropractor can be very stressful and overwhelming. Often chiropractors finish up school and they are only thinking about the patient care side of things. Then they start practicing and realize that there is WAY more to being a chiropractor than just taking care of patients. In this episode of the Rocket Chiropractic Podcast, I talk about two HUGE things that cause chiropractors to be stressed out and overwhelmed. Let’s get into it!
Jan 25, 2022•30 min•Ep. 374
Chiropractors often ask me about Google ads and local SEO marketing. Some chiropractors want to know the pros and cons so they can make a better decision. Other chiropractors just cut to the chase and ask which one is best. In this episode of the Rocket Chiropractic Podcast, I talk about how Google ads compare to Local SEO. I discuss which one is best in different circumstances. I also let you know which one I would recommend and when. Let’s get into it!
Jan 04, 2022•32 min•Ep. 372
Year-long chiropractic care plans are pretty common amongst a lot of chiropractors. Patients will come in with a particular problem (big and small) and they will leave with care recommendations that last for an entire year. Where did the practice of year-long care plans come from? Why would chiropractors think it’s a good thing? Why would chiropractors be opposed to it? Let’s talk about it.
Nov 16, 2021•38 min•Ep. 367
I’m going to start off by saying this, I think most chiropractors should make more money. It costs a lot of time and money to become a chiropractor and there are a LOT of them who are struggling to make ends meet. Why is that? In this episode, I talk about how much money chiropractors make in each state. I discuss how the average income for chiropractors and schooling costs compare to other professions. And I talk about the biggest factor when it comes to how much money a chiropractor makes. Let...
Nov 02, 2021•38 min•Ep. 365
I have such a heart for new chiropractors. The choices chiropractors make at the start of their careers can make the difference between a long, successful career and a total dumpster fire. Being a chiropractor can be incredibly rewarding. It can also be your worst nightmare. Chiropractors often make their practice life harder than it has to be by trying to go too BIG too early. New chiropractors often get bad advice from the people around them because those people think there is only one way to ...
Jul 06, 2021•22 min•Ep. 350
If you want to run a successful chiropractic practice, you can’t believe a lie. In the last episode, I started talking about the 8 chiropractic lies that so many chiropractors tell themselves and each other. In this episode, I continue that conversation. I talk about how you can’t double your practice without spending money, why content is NOT king, why done right is more important than just done, and how difficulties are a normal part of chiropractic practice. Let’s get into it ....
Jan 18, 2021•30 min•Ep. 328
Running a successful chiropractic practice is hard. Running a successful chiropractic practice while believing a lie (or lies)…that’s harder. In this episode, I talk about the 8 lies that chiropractors tell themselves and each other. I discuss the additional stress that comes along with unrealistic expectations, and how believing any of these chiropractic lies will undermine their success. Let’s get into it .
Jan 11, 2021•24 min•Ep. 327
Most of you know Kevin Christie from the Modern Chiropractic Marketing Show. He’s a friend of the show, and I thought this would be a great time to have him back on since he has a new book called “Doing It Right: Modern Chiropractic Marketing.” In this episode, Kevin and I talk about the craziness of the last several months. We talk about the importance of building a loyal tribe, and we discussed some of the ins and outs of modern chiropractic marketing. ENJOY! If you want to pre-order Kevin’s n...
Jul 06, 2020•51 min•Ep. 303
Episode 300! That’s crazy. Let’s talk about chiropractic! In this episode, I talk about vitalistic chiropractic vs mechanistic chiropractic. I discuss the personalities, practice styles, and even the style choices of each side. I also talk about the dangers that chiropractors face when they go to the extremes of chiropractic. Enjoy!
Jun 01, 2020•39 min•Ep. 300
