Starting a Chiropractic Practice: 10 Things New Chiropractors Need To Understand (Part 4 of 10)

One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems.

Now some chiropractic coaches will lead you to believe that it’s normal for everyone to “stay, pay, and refer.” I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I’m not saying that NO ONE will stay, pay, and refer. I’m just saying it’s not the majority.

It’s important for new chiropractors to have realistic expectations of their patients. It’s also important for new chiropractors to know that great patients are often the result of a good process. Great patients don’t just fall out of the sky.

So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss a few things that will help get your new patients started on the right foot. I also talk about the difference between short-term and long-term patient follow-up.

Let’s get into it!

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