Eve Kolesova, Marketing and Category Managing Director at Henkel, joins Paul Skeldon to discuss the "Triple Win" framework in FMCG marketing. From the unique case of unlocking the DIY giant Screwfix to breaking down the critical difference between consumer observation and true behavioral insight, Yves shares how top brands are pivoting toward experiences, "treatonomics," and targeted shopper solutions in a shifting economic landscape. Discussion points: The Triple Win Framework: How alignment ha...
Jun 04, 2026•15 min•Season 2Ep. 3
Gadiza Saaidi, Retail Media Lead for Unilever Benelux joins Paul Skeldon to share her extensive 15-year perspective on building and scaling retail media. Drawing from her experience establishing the Albert Heijn Retail Media Network in the Netherlands, Gadiza breaks down the internal and external realities of launching a network, the necessity of full-funnel channel alignment, and why the industry must shift from a "plug-and-play" mindset to long-term capability building. Discussion points: The ...
Jun 04, 2026•24 min•Season 2Ep. 2
Dean Harris, Head of Co-op Media Network, talks to Paul Skeldon about the rapid evolution of retail media and why the industry has firmly entered its "performance era." He shares insights into the unique role of convenience-led retail media networks, navigating industry fragmentation, and the monumental operational challenges FMCG brands face in an environment of constant consumer adaptation. Discussion points: The Performance Era: Why the "test and learn" era of retail media is over, replaced b...
Jun 04, 2026•17 min•Season 2Ep. 1
In this episode, Ollie Shayer, fresh to his role as SMG’s senior director of global strategy and innovation talks to Colin Lewis from Internet Retailing about the tension between agility and scale in retail media – and the opportunities it can present. Many larger, omnichannel retailers enjoy massive shopper reach but can face legacy and structural barriers to innovation. Smaller, more agile pureplays can be more flexible, but lack the scale. Ollie unpacks what these contrasting models mean for ...
Jun 17, 2025•17 min
Colin Lewis from Internet Retailing is joined by Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe and Bianca Hall, senior insight director at SMG to explore why ROAS alone isn’t enough to capture the full impact of retail media. Delving into the importance of measuring incremental sales and long-term brand-building efforts, our podcasters explore what other KPIs need to be measured, how customer lifetime value (CLV) should be considered in the broader strategy for gr...
Jun 17, 2025•18 min
Retail media is rewriting the rules of brand engagement -– and agencies that fail to evolve risk irrelevance. In this episode, Colin Lewis from Internet Retailing is joined by Prateek Gupta, MD ecommerce and retail media at Omnicom Media Group and Uche Ofili, director of agency relationships at SMG who issue a clear call to action: agencies must move beyond traditional media buying and embed themselves in the commerce-driven future. Together they explore why many agencies are lagging behind, the...
Jun 17, 2025•21 min
In this episode, Jack Johnson, head of retail media and data at Ocado and Katie Streeter Hurle, SMG’s chief strategy officer, join Colin Lewis from Internet Retailing to uncover how AI and automation continue to transform the retail media ecosystem – from campaign delivery to personalisation at scale and beyond. With Ocado leading as a digital-first retailer and SMG powering data-driven media strategies across the UK’s leading grocery environments, the pair share insights on the evolution of tec...
Jun 17, 2025•20 min
In this episode, Colin Lewis is joined by Michele Dainty, shopper marketing director UK&I, Pladis Global and Helen Johnson, managing director of Capture, to look at how retail media presents a powerful, compliant opportunity for high fat, sugar and salt (HFSS) brands to remain visible, relevant and strategically positioned in the shopper journey ahead of HFSS ad rule changes on 1 October 2025. The discussion covers how to drive brand impact without traditional channels, how retailers are ada...
Jun 17, 2025•13 min
In this episode, COOP’s Dean Harris and SMG’s Sam Knights unpack the evolving role of instore media within the broader Retail Media Network (RMN) ecosystem with Colin Lewis from Internet Retailing. Drawing on findings from COOP’s Lumen attention study, they explore how in-store environments offer unmatched contextual relevance and shopper engagement. Together they debate whether success lies in doubling down on contextual targeting – particularly in high-intent, real-world settings like convenie...
Jun 17, 2025•23 min
Jon Beill, Chief Growth Officer at LS Eleven, Asda’s loyalty and retail media business, and Sam Knights, CEO at SMG discuss how Asda is bringing its loyalty and media operations together to create a power retail media network, outlining how its offering to brands differs from its competitors, the digitisation of Asda stores and how SMG’s team works with the company to make it all happen Discussion points: • Why now is the right time for Asda to create a retail media business • What LS Eleven off...
Sep 27, 2024•24 min•Season 1Ep. 6
Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party. Discussion points: • The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it • A view of some of the brands ITV works with in r...
Sep 16, 2024•18 min•Season 1Ep. 5
Jessica Cooke, Head of Media & Loyalty from Stonegate Group & Emma Dean COO at SMG join Paul Skeldon to talk about the role of retail media outside of traditional retail, taking a look at how it works across Stonegate’s portfolio of more than 4,500 sites including Be at One, Slug & Lettuce, Popworld and Walkabout. Discussion points: • How Stonegate Group uses its outlets to deliver an exception retail media service • How it orchestrates on-site, off-site, on-app and physical media as...
Sep 02, 2024•23 min•Season 1Ep. 4
Dean Harris, Head of Co-op Media Network and Rosie Houston, Managing Director of UK Partnerships at SMG outline how convenience retailers have a key role to play in retail media and how that differs from what is seen across the rest of the grocery sector. Discussion points: • How co-op has put retail media front and centre of its business • What marks convenience out from the grocery crowd when it comes to retail media • Integrating SMG’s team into the Co-op way of working – and what results it ...
Aug 19, 2024•19 min•Season 1Ep. 3
Paul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providers Discussion points: • What it takes to build a world class RMN in today’s market • What every retailer starting their retail media journey needs to know • How brands are investing in retail media – both finan...
Jul 15, 2024•21 min
Elton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns. Discussion points: • How ASOS has evolved its retail media offering • The specifics of retail media in fashion • Managing relationships with br...
Jul 15, 2024•18 min
