ITV

Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.

Discussion points:

• The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it

• A view of some of the brands ITV works with in retail media and advanced advertising

• How ITV can add a regional angle to marketing

• What the future holds for CTV and the wider retail media landscape

Behind the mic:

• Jayesh Rajdev, Controller of Advanced Advertising at ITV

https://www.linkedin.com/in/jayrajdev/

• Kate Hopkinson, Media Director at SMG

https://www.linkedin.com/in/kate-hopkinson-8147a9117/

• Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon/

• (00:00) - Tempo: 120.0