SMG

Paul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providers

Discussion points:

• What it takes to build a world class RMN in today’s market

• What every retailer starting their retail media journey needs to know

• How brands are investing in retail media – both financially and creatively

• SMG’s move into the US market

• What the future holds for SMG and retail media

Behind the mic:

• Katie Streeter Hurle, Chief Strategy Officer, SMG

https://www.linkedin.com/in/katie-streeter-hurle-b428701b/

• Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon/

• (00:00) - Tempo: 120.0