Rebel Therapist - podcast cover

Rebel Therapist

Annie Schuesslerrebeltherapist.me
Rebel Therapist is the podcast where you'll get support in being a therapist entrepreneur. I'm Annie Schuessler, therapist and business coach and strategist for therapists. I'll support you in taking your work beyond the therapy room to make an even bigger impact. I interview Rebel Therapists who are already doing work beyond the therapy room, from running workshops to writing books to creating online courses. You'll hear about how they created their unique businesses, the mindset work they've done, and the mistakes they've made along the way. Get the inspiration and information you need to be a Rebel Therapist, starting now.
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Episodes

Don’t Double Your Therapy Sessions

Maybe you plan to double or significantly increase your income this year. If you’re in private practice, you might look at the numbers and think you should double your sessions. And you totally could. People are out there looking for a therapist exactly like you. You might feel like adding sessions is your ONLY option to increase your revenue. That’s not true. You’ve got other options. Check in and be honest with yourself. Will adding to your client load exhaust you or head you towards burnout? ...

Jan 16, 202411 min

Be Willing To Do These Three Things For A Successful Signature Program

As this episode goes live, registration for Create Your Program is open. This is my process to help you create and launch your signature program beyond private practice. If you’d like to start growing another part of your business and make money in a new way, this is the best time to jump into Create Your Program. If you register by Sunday, January 7th, you’re going to get lifetime access to a bonus training that has helped grads of CYP to fill their programs. Go to https://rebeltherapist.me/cre...

Jan 02, 202419 min

How I Shrunk My Therapy Practice And Built A Signature Coaching Program with Samantha Fox

Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives. That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full t...

Dec 19, 202355 min

Creating A Badass Group Program with Sonya Brewer (Encore)

We’re sharing one of our favorite episodes as an encore this week. How do you create and fill a group program? How do you navigate a full therapy practice at the same time? We’re about to go behind the scenes and find out exactly how my guest has done it. Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners. She created Badass Boundaries, a 12-week group mentorship program for...

Dec 05, 202340 min

Being A Disruptor with Deb Benfield

How can you create a business if you’re a disruptor in your field? If you’ve got a unique voice and you’re finding yourself pushing back against most others in your field, that could actually be a wonderful thing for your business. Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there. Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience wo...

Nov 21, 202343 min

Why I’m Keeping My Business Tiny

I’m grateful to be running a tiny and simple business right now. I have no plans to grow this business up to 7 figures. I was a bit hesitant to tell you that! I feel some fear that you won’t think I’m a badass, or you’ll think I have upper limit problems or limited beliefs. Maybe you won’t want to hire me because I’m not as ambitious as you hoped. Or if you’re my friend who runs a larger and more complicated business, maybe you’ll think I’m judging you when you hear what I have to say about runn...

Nov 07, 202319 min

Discovering What You’re Meant to Create with Judy Hu

How do you discover the work you’re meant to create? Today’s episode is a master class on how to allow the collective and your spirit to pull you in that direction. Judy Hu created a framework for boundary healing. Then she wrote a bestselling book: The Boundary Revolution: Decolonize Your Relationships and Discover A New Path To Joy. She’s a Licensed Mental Health Counselor turned Boundary Coach based in Massachusetts. You’ll hear the intensely personal and brave process Judy went through to de...

Oct 17, 202344 min

Ask Annie: Should I Create My Own Program Or Teach Something Well Known?

I got this question recently from someone getting ready to expand their business to beyond private practice. They want to start offering a non-therapy program within their own business. “Should I create my own program from scratch, or should I just deliver an established method from a well-known person?” For example, although it’s not the example this person gave: Brene Brown’s Dare To Lead method. Here’s my answer without knowing any of the particulars. First of all…nothing is new under the sun...

Oct 03, 202312 min

Creating a Program for Parents with Danika Maddocks

Even if you already work with the niche you want to work with in your private practice, you might ALSO love having an innovative signature program as an additional way to serve them. Danika Maddocks is a parent coach who's passionate about supporting parents of gifted and twice-exceptional kids. She's been partnering with bright kids and their families for over a dozen years as a teacher and therapist. You’re going to hear why she created a signature program for twice exceptional kids, and you’l...

Sep 19, 202342 min

Real Advice About Making Money Beyond Private Practice: Open Coaching Call Replay

“Has it been extra challenging to sell group programs lately?” “How do I figure out what niche to choose and what program to create?” “When is it the right time for Facebook or Instagram ads?” I ran a free and open coaching call recently for everyone in our audience, including podcast listeners, clients, and email subscribers. A record number of folks submitted questions, and I spent over an hour riffing on a bunch of them. We had such a great response from the attendees that I decided to share ...

Sep 05, 20231 hr 4 min

Permission To Create The Program You’ll Love With Rebecca Lee

Can you REALLY make great money running a program that you love and that’s based on what you do best? Rebecca Lee does. And she’s got a year-long waitlist. As a social worker and supervisor for social workers, she felt a pull to create something totally different, something that wouldn’t fit into the box of supervision or therapy or even coaching as we know it. At first, she struggled with giving herself permission to do it. In this episode, you’ll hear how she created something that only she co...

Aug 15, 202352 min

No More Half-Assed Business Boundaries

In the last episode of Rebel Therapist Podcast, talked to Claire Pelletreau about switching roles with her husband so that she’s no longer the default parent. That change made a REALLY big difference in her business. Because she made that change she’s able to take on big projects, and make more money. And that got me thinking about what boundaries help me take on the big stuff that really makes me happy, makes a big impact and sometimes makes my business lots of money. In that exploration I real...

Aug 01, 202315 min

I’m No Longer The Default Parent with Claire Pelletreau

It’s really fucking hard to be a mother entrepreneur with young kids, especially if you’re the default or primary parent. My guest this week has a robust business and she makes good money. She realized last year that she was afraid to take on big projects in her business because as the primary parent of 2 young kids, she didn’t consistently have the capacity she’d need to carry them through. She and her husband decided to switch roles. In this conversation she talks about what’s changed since th...

Jul 18, 202350 min

Ask Annie: How Do I Find The Energy To Create My Business?

I used to ask every podcast guest: “What productivity or time management hacks do you use as an entrepreneur?” I’ve stopped asking that. I’m no longer lit up by trying to make my habits atomic or maximize my time. The work of Tricia Hersey, Ebony Janice Moore, Tara McMullin and others has helped me (along with everyone I know) to question whether productivity is the measure to focus on and strive for. We’re here to heal, play, love and rest and BE, and when we do more of those things, we make it...

Jul 04, 202315 min

Creating A Program For Love, Joy & Resistance with Damon Constantinides

Show Notes: I love to help you make more money. AND…For some of you, the biggest reasons you have for creating your own signature programs are not financial. You want to create programs to tap into your purpose, to express your love for your communities, to experience and share joy, to resist oppressive forces, and on and on. Our guest created a program for his community because he loves his community. Dr. Damon Constantinides is a trans and queer sex coach, trainer, and writer offering services...

Jun 20, 202341 min

Ask Annie: What If I’m REALLY Afraid To Launch My Program?

Everyone is scared to launch their first program. Someone asked recently: what if I’m REALLY scared to launch my program. Like…what if there are powerful individuals and structures out there who might want to do me harm? What if putting myself out there associated with this work might actually be dangerous to me or my family? GREAT question. Let’s agree NOT to give it the usual online marketing answer: “Just do the mindset work.” This visibility stuff comes up for ALL of us. I have it. Everyone ...

Jun 06, 202310 min

How I Cleared My Debt And Bought A House In One Year with Podge Thomas

You ever wonder what's going on with the personal finances of entrepreneurs? Like are they all just born wealthy? How are they taking these risks and making these investments to grow these businesses? My guest today is going to tell you how in a one year period she was able to clear $25,000 of credit card debt and save $55,000 for a house. She’s gonna really get into the nitty gritty of it. And no, she didn't grow up wealthy. Meet Podge Thomas, a Notion Consultant and People Ops Specialist. She ...

May 16, 202346 min

Less Trauma In My Business

I mentioned in episode 196: 332K Of Revenue With Over 2 Months Off that I’ve been engaging in some profound trauma healing, and that’s changed the way I experience my business. I’ve heard from many of you that you’d like to hear more. This episode is all about how trauma healing has been changing just about everything about how I experience my work. Although I avoid binaries, I talk about the difference between the old Annie (less healed) and the new Annie (more healed). A few highlights: I’ve s...

May 02, 202314 min

A Liberated Way To Lead Groups With Tracy Gantlin-Monroy

You want to run a group program? One common question from my participants is: “What skills do I need to learn in order to facilitate a group really well?” I’ve got someone here on the pod to share her unique process of leading large groups in an expansive, liberated and trauma informed way. Introducing Tracy Gantlin-Monroy. Tracy Gantlin Monroy is a licensed professional counselor and resident therapist at Grace Community Counseling & Social Services in Atlanta, Georgia. She is a brain-wise,...

Apr 18, 202351 min

Ask Annie: How Can I Not Feel Totally Freaked Out During A Launch?

I got a message from one of the grads of Create Your Program recently saying that she was in the middle of launching her program. She said that launching was both a soul expanding and soul draining experience. I want to talk about some ways to protect and take care of your soul while you’re launching your program. First I’ll define “launch”: The time when registration is open for a time limited with a deadline, and the things you do to promote your program during that time. When we’re launching,...

Apr 04, 202315 min

Filling A Program Using Social Media with Heidi Savell

Heidi Savell is a therapist and polyamory coach. She helps those newish to polyamory find more steadiness and fulfillment in their relationships. You’re about to hear about the business she’s created beyond her therapy practice, how she built it and why she loves running her program. Heidi’s giving us a masterclass on using Tiktok and Instagram to move the needle on your business. She gets 40-80 people per month from Tiktok and IG over to her email list. 10 out of 12 of her last participants cam...

Mar 21, 202354 min

332K Of Revenue With Over 2 Months Off

This episode is all about my 2022 year in review in my business. I needed a minute to reflect and prepare this for you, hence the March release date. Listen right here if you like, or wherever you listen to your podcasts. Some highlights. My gross revenue for 2022 was just shy of 332,000 That’s my biggest year yet, 78,000 over 2021. I took a 2 month sabbatical as well as several other weeks off throughout the year. And my biggest highlight: WAY less hypervigilance thanks to trauma healing! It tu...

Mar 07, 202317 min

Building A Community Membership with Laura Reagan

Want to start a membership community? Have you thought about creating a paid community about a topic you care deeply about? I’m glad you’re here. My guest this week founded and runs a membership for Trauma Therapists called Trauma Therapist Network. You’ll hear an honest break down of exactly how she created it, how the membership works, how she brings in new members, and what you need to have in place before you consider starting a membership community of your own. Laura Reagan, LCSW-C is an in...

Feb 21, 202344 min

Make Sure Your Program Delights You

You hear me talk a lot about metrics like gross revenue, hours, number of participants, audience size, and other measurable things. These metrics matter because I want you to make great money and help even more people. Another metric we need to pay attention to is your joy metric. On our pod in episode 148 , Thea Monyee talked about making business decisions based on what brings joy to her and her team. One way to bring joy to your business is to set up your signature program in a way that delig...

Feb 07, 202317 minEp. 194

A Novel Approach To ADHD With Liz Adams

Some of us fit right into the middle of our own niches. We have created the programs we really needed ourselves. That would definitely describe me, and it describes this week’s guest. My guest this week is someone who created a totally unique and expansive program for women with ADHD. Liz Adams is a neuropsychologist specializing in ADHD. She is also a woman with ADHD. Liz has a huge passion for empowering women with ADHD, and she's excited to bring her novel approach out into the world! Here's ...

Jan 17, 202340 min

Ask Annie: How can I build a program? My private practice is full!

Here’s the question I answered from a listener I’ll call Susan: I pretty much constantly have a full caseload. I know that staying full and seeing this many people is burning me out. How do I find time to build a program with a full caseload? I'm really struggling on how to shift slowly out of private practice and into something more sustainable for my own mental health, while also being financially stable. I love my clients but it's exhausting. I hate telling people no, but I'm maxed out and tu...

Jan 03, 202321 min

Building A Program For Engaged Couples With Maureen Cotton

Many of us get stuck. We wait to create a program beyond private practice because we want it to be perfect before we launch it. And that can leave us waiting forever. My guest today is going to help you let go of that idea. She’s letting us in on the many iterations her programs have gone through. The business she has now is thanks to being willing to get started imperfectly. Meet Reverend Maureen Cotton, an Interspiritual minister, serving the spiritual-but-not-religious. She’s a spiritual wedd...

Dec 20, 202252 min

Ask Annie: How Can I Feel More Confident Selling My Offer?

I thought this episode was going to be titled “A Little Dose Of Healthy Narcissism.” One of my brilliant past clients pointed out that a little dose of healthy narcissism seems to be necessary in order to grow a program beyond private practice and step into the world of marketing. Their idea was that perhaps you’ve got to step into a tiny bit of narcissism to have the courage to grow your audience and sell your offer. Disclaimer: We’re not talking about narcissism like what we see in Elon Musk o...

Dec 06, 202211 min

Creating A Badass Group Program with Sonya Brewer

How do you create and fill a group program? How do you navigate a full therapy practice at the same time? We’re about to go behind the scenes and find out exactly how my guest has done it. Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners. She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors. Here's some of what we talked abou...

Nov 15, 202239 min

Ask Annie: What Should I Do First To Grow My Business?

People ask me all the time “What should I do now to grow my business?” Often they say: “I heard….is a good idea. Should l do that?” Every online business expert is selling their thing to us. (Including me!) Our friends and colleagues tell us that what they are doing now is THE thing that works. It’s confusing to figure out what to invest our time and money in and what to try. What should YOU focus on next? People ask me whether they should: Figure out their visual Branding. Uplevel their Website...

Nov 01, 202215 min
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