Being A Disruptor with Deb Benfield
Episode description
How can you create a business if you’re a disruptor in your field?
If you’ve got a unique voice and you’re finding yourself pushing back against most others in your field, that could actually be a wonderful thing for your business.
Today’s guest has carved out an important space right at the intersection of the Body Liberation and Pro-Aging movements. And she’s pretty much on her own as a leader there.
Meet Deb Benfield, a Nutrition and Body Relationship Coach with over 35 years of experience working with women to heal their relationships with food, eating and their bodies.
You’ll hear why Deb created a program for women in mid-life and beyond, how she designed her program and grew her audience, and what works to fill her program.
Here's some of what we talked about:
- Why she’s alone at intersection of the Pro-Aging and Body Liberation movements
- How she designed her program
- Streamlining her program and leaving more room for integration
- How she grounds herself when stepping into her work
- Pivoting her niche and feeling the stress of losing some audience members (but gaining others)
- Where most of her participants find her
- How she collaborates with other creators
Show notes at https://rebeltherapist.me/podcast/213