In today’s episode, I talk about selling the lifestyle. This is the final installment of a four-part mini Instagram selling series. If simply listing the features and benefits of your offer isn’t leading to sales that you want, it’s time for a shift in your selling approach. In this episode I share examples of how to sell the lifestyle to create a deeper, more meaningful connection with your target audience. In today’s episode, I cover: What selling the lifestyle means Why selling the lifestyle ...
Sep 24, 2024•10 min•Ep. 86
In today’s episode, I share tips for balancing hard vs soft selling. This is the third installment of a four-part mini Instagram stories selling series. It’s beneficial to utilize both hard and soft selling tactics in your sales strategy. Do you know the difference between hard and soft selling? I can help! In this episode, I cover: What the difference is between hard and soft selling Why both methods of selling matter Examples of both hard and soft selling What people are missing when it comes ...
Sep 17, 2024•20 min•Ep. 85
In today’s episode, I share tips for taking a mundane story & turning it into a sales story. This is the second installment of a four-part mini-series on selling on Instagram. I talk about taking any story from your day-to-day life, no matter how boring or seemingly not related to your offer, and turning it into a way to sell your offer. This is one of the best (and fun!) sales skills you can have. In this episode, I cover: How I take regular stories and niches submitted by my Instagram comm...
Sep 10, 2024•19 min•Ep. 84
In today’s episode I share how to get into the habit of selling daily. I’m kicking off a four-part mini-series on selling on Instagram. When I first started my business I struggled with sales. I had to shift my mindset from “sales is having to convince people to purchase something” to “selling is serving”. I learned that selling daily is crucial to your business. In this episode, I cover: What exactly I did to get into the habit of selling daily Ideas and rationale on how to map out how you’re g...
Sep 03, 2024•16 min•Ep. 83
In today’s episode I share what I learned in Portugal on a retreat with Flodesk. I am truly giddy about this episode because I know you’ll walk away with several gold nuggets of information that are applicable to exactly where you are in your business journey right now. I share lessons I learned about business and even life from each of the ladies on the retreat. All the women are six and seven figure earners, smart and talented. In this episode, I share few of the lessons I learned from the inc...
Aug 27, 2024•32 min•Ep. 82
In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to choose what the value is. In this episode, I share what I learned from this experiment: Using this ...
Aug 20, 2024•16 min•Ep. 81
Is your offer launch not going as planned? In today’s episode I am talking all about tangible options you can do to turn it around. I’ll share my real world struggle I’m currently facing myself with my own offer and how I’m navigating that. Failed launches are inevitable and they happen to every business offer; but giving up is not an option! There’s always more things we can try. In this episode, I cover two different scenarios and options for each to spark ideas for you to try such as: Post re...
Aug 13, 2024•32 min•Ep. 80
In this episode, Brittni Schroeder is diving into expert tips on automated funnels. She covers what funnels are, effective ways to develop funnels to grow and scale your business, how to troubleshoot funnels that aren’t working, common mistakes to avoid, and so much more. Brittni Schroeder Is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer ...
Aug 06, 2024•56 min•Ep. 79
Creating a name for your business (or your products or services) takes work . Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients. I actually hired Katie a few months ago to help me name a new business I'm sta...
Jul 30, 2024•46 min•Ep. 78
There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach. In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring...
Jul 23, 2024•19 min•Ep. 77
I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those area...
Jul 16, 2024•12 min•Ep. 76
What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey. Listen along as I share some of the tough things I’ve been dealing with: I had my lowe...
Jul 09, 2024•24 min•Ep. 75
Today’s episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I’m joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey....
Jul 02, 2024•54 min•Ep. 74
I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and cre...
Jun 25, 2024•51 min•Ep. 73
On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working y...
Jun 18, 2024•38 min•Ep. 72
I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successfu...
Jun 11, 2024•50 min•Ep. 71
Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets ...
Jun 04, 2024•15 min•Ep. 70
Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, co...
May 28, 2024•14 min•Ep. 69
Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offe...
May 21, 2024•22 min•Ep. 68
Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three ...
May 14, 2024•19 min•Ep. 67
Today’s episode is all about breaking your to-do list down into bite-size pieces. As an entrepreneur, we have a million things to take care of and there’s a never-ending list to get done. It’s easy to get overwhelmed. And when we’re overwhelmed, we can become paralyzed and take no action at all. And how do we ever feel like we've done enough? So I’m sharing a step-by-step method that I use to avoid overwhelm and defeat, and that helps me feel accomplished each day. In today's episode, I cover: A...
May 07, 2024•20 min•Ep. 66
I’m so excited to have Natasha on the show today. Natasha Zoryk is a 7 Figure Business Mentor, Speaker, and Tech Founder. She's all about infusing non traditional marketing, sales psychology, and laughter into every aspect of business. In today’s episode Natasha shares how she became an entrepreneur by seeing a need for her services. She walks us through what ‘sales psychology’ means and how it can play a crucial part in selling products or services. Natasha dives deep into different tactics, st...
Apr 30, 2024•43 min•Ep. 65
I’m so excited to have Dawn Patton, an account for entrepreneurs, on the show today. Dawn shares how her accounting business started as a “happy accident” and how creating an Instagram account kick-started her success. In today’s episode, we also talk all things taxes for entrepreneurs. There are so many intricacies to taxes and yet, entrepreneurs are rarely taught even the basics of accounting for their business. Dawn will share how different industries and goals can define what a business need...
Apr 23, 2024•33 min•Ep. 64
I’m so excited to have Abigail Peugh on today’s episode to talk all about making money on Instagram. Abigail will share her success story and tips on how to utilize Instagram to sell using reels and stories. She’ll also share ideas for money-making tasks, content that resonates with your audience, and digital products you can create. Creating, marketing, and selling her own digital products, Abigail Peugh has built a 1.5 million dollar business in 19 months with consistent focused work (like mon...
Apr 16, 2024•44 min•Ep. 63
I often get messages from people saying they’ve “tried it all” and nothing is working when it comes to Instagram growth. Today’s episode will remind you to keep an open mind to learning and trying more. When you open yourself up to new possibilities, and take action, that’s where growth happens. With the tips I share today, you’ll learn there’s always more you can try. In this episode I’ll dive deeper into these 6 tips: Ask yourself “have I REALLY done it all?” Post something from a content pill...
Apr 09, 2024•12 min•Ep. 62
I’m so excited to have one of my dearest Instagram friends and previous client on today’s episode! We’re talking all about creating long term business success among many other topics today. Morgan Starr-Riestis is a holistic therapist and business mentor who has grown an audience of over 400k people and a 6-figure business in less than two years and now helps other entrepreneurs owners grow their businesses online while keeping their mental health intact. In this episode, we cover: How being on ...
Apr 02, 2024•32 min•Ep. 61
In this episode I’ll be covering my 6 best tips for Instagram growth. I’ve shared these tips before, but I’m diving deep into each one, sharing examples, and encouraging you to not only learn the knowledge, but actually take action and implement them to see growth on Instagram. The 6 best tips for instagram growth: Create a series Collaborate Focusing on increasing length of reel and watch time Storytelling vs. sharing tips Focus on your hooks Repurpose your top performing content Resources &...
Mar 26, 2024•31 min•Ep. 60
I’m so excited for today’s episode! Joining me is Kaitlyn Kessler, a business coach and mentor dedicated to helping her clients create more ease and spaciousness in their businesses and lives. Her support focuses on expanding our structural and energetic capacities and blends the woo and the work. This supports her clients to step into more alignment with their offers, their business models, their values, how they want to lead, and more so they can continue to grow their impact and income in a w...
Mar 19, 2024•35 min•Ep. 59
Today’s episode is courtesy of a 2am loopy thought! Last week I opened my Notes app to add an idea and there was a note that I didn’t remember writing. In the middle of the night, I had written down a question that became today’s episode topic. I was going to delete the note because the question felt silly, but the more I sat with it, the more I realized how powerful the question can be. This question will have you thinking like an innovator. Listen to hear the question and my thoughts on what i...
Mar 12, 2024•8 min•Ep. 58
I’m excited to have Becca Booker on today’s episode. Becca started Homemade Social to work hands-on with lifestyle and e-commerce brands and to implement social media and Facebook advertising strategies to elevate their brand and reach. Dubbed the “modern social media queen” by AZ Foothills, Becca is revolutionizing the digital marketing game and inspiring brands to use innovative tactics to grow their online presence. Today’s episode is all about boundaries andcreating systems and what has allo...
Mar 05, 2024•45 min•Ep. 57
