Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday.
Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com.Tina Sharkey, chairman, and CEO of BabyCenter.com appears on Purse Strings and discusses the lure of the BabyCenter.com challenge and the changes she's made to better connect with her women audience.
Cynthia Gordy, Washington Correspondent with ESSENCE magazine. The magazines first ever Washington Correspondent. She's responsible for developing and maintaining key relationships with the Obama administration, the First Lady's staff, and cabinet-level officers...
Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.
Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.
Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care.
Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients – such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the companies accessories for women.
Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competition for readers in a very busy blogger space.
Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers.
Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. They discuss a study called Power Moms… a look inside the online habits of women of influence.
Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms was on earlier this year to discuss CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games?
BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties.
Bridget Brennan is CEO of Chicago-based marketing consultancy Female Factor. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She discusses her new book "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers".
Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare.
Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?
Jillian McDowell, social media specialist at Carmichael Lynch Spong, will be sharing her insight into Twitter as a way to engage women and how to do so successfully, avoiding the Motrin Mom debacle from last year.
Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.
Self Networking and Marketing, plus Learn how women and men’s styles differ when it comes to networking with Andrea Nierenberg, an independent personal marketing consultant and founder of The Nierenberg Group and author of "Savvy Networking".
Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?
Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009. Learn how Gamma’s are taking a new twist this year.
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.
Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success.
Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation, known for fantastic women’s interest publications such as Better Homes and Gardens and Ladies’ Home Journal discusses the newly launched Meredith Women’s Network, the first brand network comprised of premium web sites geared toward the topics that matter most to women.
Terri Walter, VP of Emerging Media at Razorfish, and Laura Fortner, SVP of Marketing and Insights for CafeMom, join Maria for a look inside the "Digital Mom". What makes this tech-savvy woman tick and how can marketers deliver the right message to her? Find out on this week's episode!
Driving Success By Offering Solutions as Randy Rubin introduces us to Crypton a company developed around revolutionary textile technologies.
Successful Tools For Jump Starting Your Business as Lisa Johnson of the Reach Group tells us how to launch and grow your business during in this down economy.
Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge, a site that connects family and friends during a critical illness, treatment or recovery.
Emerging Shopping Trends for Women 2009 with the CEO and Editor in Chief of Momfinds and Shefinds.com Michelle Madhok
Best Buy Omega Network is a concept focused strictly on women and the store behind it.
CultureofFuture Founder and cultural trend anthropologist Jody Turner contributed to the recent trendwatching.com study on Generosity vs. Greed.
