Profitable Joyful Consulting - podcast cover

Profitable Joyful Consulting

Samantha Hartleysamanthahartley.com
Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.
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Episodes

Your Fast Growth Plan Questions

“If you had to add $100,000 in the next 30 days, what would you do?” If you want massive growth in the shortest amount of time, just trick your brain into thinking you need to generate $100K in the next 30 days. It’s actually not a trick. I ask this question countless times in my own business and with clients, and the pressure of a 30-day deadline sends the brain searching for some of the best actionable ideas that it might not access otherwise. In this episode of Profitable Joyful Consulting, I...

Oct 17, 202313 minSeason 16Ep. 181

What If It Were Easy?

“If you're willing to let go of the struggle and stop believing that everything has to be hard, then you can embrace easy and have a better time in your business.​​” In the early years I was really struggling in my business. Struggling to grow, to figure out who I needed to work with. Struggling with just doing EVERYTHING in the business myself. And that struggle went on for years. I knew the results I was getting were not aligned with what I wanted for my business. But then I heard a question t...

Oct 10, 202317 minSeason 16Ep. 180

Finding Your Best Self: 3 Insightful Questions For Personal Development

“The opposite of intentional is accidental.” Have you ever wondered how you can get more out of yourself or how you can hack your day so that you can be more of your best self? I’m your host, Samantha Hartley, back with Season 16 (!!) of the Profitable Joyful Consulting podcast, and the theme of this season and today’s episode is all about the power of questions. But not just any questions – these are the kind of questions that can transform your life, boost your productivity, and help you becom...

Oct 03, 202319 minSeason 16Ep. 179

Is Work-Life Balance Possible?

“Be reflective and strategic and intentional about the life that you're designing so that you can create the vision that is right for you.” —Joelle K. Jay, Ph.D. Do you have work-life balance? There are only so many hours in the day and there’s only so much of you to go around. So how do you have a work-life balance? Is it even possible? I don’t have kids, so I know it’s hard to believe me when I say work-life balance is possible. But I promise that it is, and I brought in a guest to prove it to...

Sep 26, 202355 minSeason 15Ep. 178

What Are Your Non-Negotiables?

"We use non-negotiables to assert our values, protect ourselves and then create boundaries so that we can do our best work." What are the things about which you will not negotiate? There are always going to be areas for compromise. But I want you to know what you won’t budge on (like not working by the hour, not giving discounts, not taking calls on Fridays, not getting paid beneath a certain number, or anything else you need). Whatever it is for you, the key is that you stand firm around the th...

Sep 19, 202320 minSeason 15Ep. 177

No More One-Offs

“What if instead of 25 clients in a year, you had a base of 5 clients you worked with over the course of the whole year? And instead of $5,000 per client, it was $100,000 or $75,000? You would have the foundation of a business that would give you peace of mind.” So many consultants come to me living in the land of one-offs. They might have 25 clients in a year, mainly doing one-time projects. One-offs keep you on the Revenue Rollercoaster, and they don’t allow you to do your most impactful work....

Sep 12, 202317 minSeason 15Ep. 176

Women's Vocal Patterns That Kill Sales: Power-Undermining Sounds

“By the time women are 12 years old, they have been completely trained with, ‘Say whatever you want to say, but don't upset anybody and be nice.’” - Tracy Goodwin Women are programmed to be nice and quiet, to ask permission, to be tentative, to make all these sounds that make a person go, “Nope, I don’t want to listen to her.” We’re often stuck between a rock and a hard place when it comes to using our voices and expressing ourselves fully. If you ask this episode’s guest, Voice Coach & Comm...

Sep 05, 202353 minSeason 15Ep. 175

The Role of Sleep in Preventing Consultant Exhaustion

“Better and more sleep means you're going to be a better consultant.” As consultants, we can't be chronically under-rested. You need to be at your best. And if you're trying to build your company and really bring value to your clients, then you have to take care of yourself. You’ve got to sleep better, sleep more, and get quality sleep so you’re refreshed and regenerated. The cornerstone of self-care is really good sleep, but getting it isn’t always easy. From life situations to health condition...

Aug 29, 202326 minSeason 15Ep. 174

Unapologetic Cash Flow with Jen Sapel

“When you really own your cash flow and you're comfortable with your cash flow, you really do improve your quality of life.” - Jen Sapel Have you ever been in a situation where your team members, contractors, or employees got paid but at the end of the month there was nothing left for you? Whether you’ve been coming last in your business or you’re just excited to build more cash flow, tune in to this episode with UTOR Wealth founder Jen Sapel to learn how to create unapologetic cash flow. Key ar...

Aug 22, 202343 minSeason 15Ep. 173

Executive Presence & Visibility with Bofta Yimam

“Executive presence is how we're showing up fully." — Bofta Yimam Executive presence leads to more confidence, authority, and credibility — which brings increased engagement, increased interest, and potentially increased revenue. We can’t talk about being a woman and having executive presence without talking about our appearance. Whether it benefits us or causes discrimination against us, how we look when we show up to clients and potential clients is a factor in our businesses. In this episode ...

Aug 15, 202352 minSeason 15Ep. 172

Command Higher Prices

“I want you to command prices that are commensurate with the value you are bringing your clients.” I see male consultants charging $300,000+ for an engagement, but I’ll see a woman consultant really struggle to say a number like $30,000 for similar work. There are tons of reasons for that (which we’ll get into in this episode), but the bottom line is: I want you to charge what you want for your services. I want women consultants to ask for hundreds of thousands of dollars and get it. And you can...

Aug 08, 202324 minSeason 15Ep. 171

Managing The Biggest Financial Risks with Jen Sapel

“We want to be able to be at choice with money.” Financial risk is a part of life and business, but we need to be smart about those risks. This week’s episode of the Profitable Joyful Consulting podcast is all about empowering you to prepare better for the five most common financial risks we as women business owners may encounter. Inside, my guest Jen Sapel shares how to protect yourself, your family, and your business. Her stories are riveting. And the statistics? Ugh, they’re eye-opening: We a...

Aug 01, 202346 minSeason 15Ep. 170

Promote Yourself! with Lisa Bragg

"So many of us are taught to be hidden gems and to wait for someone else to choose you.” - Lisa Bragg Do you struggle to talk about yourself, share your amazing work, ask for testimonials, and share your success stories? Way too many women do - and it affects their ability to get clients, charge higher prices and earn more. It shouldn’t be that way! Talking about the good you do can feel like bragging. It often feels unnatural. It comes up against cultural programming about what we are and aren'...

Jul 25, 202336 minSeason 15Ep. 169

Why You Should Ask For Help

“You can’t sustainably do everything yourself.” How do we ask for help? Why is it so hard to do that? And how can we do so without destroying credibility, making ourselves feel weak, or making others think we’re unreliable? I work with a lot of fiercely independent women who are absolutely killing it. Many of them are telling themselves the same stories I used to tell myself about why I shouldn’t ask for help: I don’t want to look like I can’t handle it. I don’t want to ruin my reputation, make ...

Jul 18, 202325 minSeason 15Ep. 168

Empower Women Consultants

“Do you tend to give away your power? And if so, to whom?” I grew up in an environment where women were very much in competition with one another, and I told myself it was easier to deal with men. It was super destructive, but empowering other women wasn’t always a priority for me. It took time, but eventually I realized how much I had internalized misogyny and patriarchy (and how much I believed those were my own ideas). It’s not about competing, it’s about raising other women up together. From...

Jul 11, 202315 minSeason 15Ep. 167

Creating Your Path to Financial Freedom / Independence

“Don't wait until some point in the future to enjoy financial freedom and independence.” Like so many of my clients, before working for myself I had miserable jobs that made me feel trapped, frustrated, and depressed. When I left corporate, I vowed that I would never put myself in that position again. But too often, we become our own bad bosses - overworking, underpaying ourselves, saying yes to the wrong things and keeping ourselves stuck. In my business, the freedom to choose what I want to do...

Jul 04, 202322 minSeason 14Ep. 166

Should Consultants Guarantee Results?

“What we're trying to do with a guarantee is make it okay to reverse the risk, or at least mitigate the risk, so that people can trust saying yes to you.” I have a number of clients who guarantee the outcomes of their consulting work. But should you? Do you need to offer a guarantee in order to be legitimate in your business? Tune in to this episode of the Profitable Joyful Consuming podcast to explore types of guarantees, the pros and cons of offering them, and everything else you should consid...

Jun 27, 202321 minSeason 14Ep. 165

Serving on Advisory Boards With Breen Sullivan

“When you are an advisory board member, you're being tapped to fill a skill gap to help connect that management team to particular communities or networks or people, or maybe help them secure some type of contract that can really make the difference for the company.” -- Breen Sullivan, The Fourth Effect Being on an advisory board can help you make an impact, elevate your career, and maybe even get equity in a company or get paid. But the stats for women — and women of color — on boards are disma...

Jun 20, 202355 minSeason 14Ep. 164

LinkedIn Profile and Algorithm Tips with Donna Serdula

“At the heart of this is: be yourself and be authentic on LinkedIn.” LinkedIn isn’t about profiles or posts. It’s about branding. It’s about telling people’s stories. Platforms like LinkedIn, as my guest Donna Serdula says, are simply great places to do that. Tune in to this episode of the Profitable Joyful Consulting podcast to learn what builds your brand on LinkedIn more than anything else, how to put your soul in your bio, and how to get clients on LinkedIn. Key areas discussed: Watch this e...

Jun 13, 202339 minSeason 14Ep. 163

How to Set Money Boundaries

“Money boundaries protect our self-worth and our value. They protect us from over-giving, from devaluing, especially at work. They empower us to be intentional and to act in alignment with our values.” There's a lot of emotion that comes up around the topic of money and a lot of “shoulds." But you’re allowed to have money boundaries, just like you’re allowed to have boundaries in every other area of your life. Money boundaries can help you to be more profitable and more joyful. Learn what money ...

Jun 06, 202327 minSeason 14Ep. 162

Debt & Personal Finance with Cori Arnold

“Appreciate what you have. If you don't have much today, it doesn't matter. Appreciate it. And as you grow, it will grow.” - Cori Arnold A lot of us struggle with personal finance, but it’s never too late to turn things around. I want you to be really aware of your finances because I believe that if you’re not being responsible with the money you have, when you bring more money in it’s just going to end up the way the rest of it did. Financial professional and personal finance expert Cori Arnold...

May 30, 202341 minSeason 14Ep. 161

Heart-Based Selling

“If you have love and have empathy for and excitement about your audience, then you can love sales and enroll the people who are absolutely the best possible fit for you.” So many consultants are repulsed by selling and struggle to make it feel good to them. They think of it as a necessary evil. When they do that, they miss out on everything that is possible with a different point of view. Selling truly is one of my favorite parts of my business. I love making a meaningful heart connection with ...

May 23, 202322 minSeason 14Ep. 160

How to Turn Your Passion into a Business with Matteo di Pascale & Andrea Binasco

“I believe that if you go with what you really want to do without compromise, then you are going to sell more.” - Matteo di Pascale Is it okay for you to make tons of money doing what you love? I’m very much about passion fueling your work. Bringing your heart into your work and using your God-given talents through your business is profitable and joyful — and I want you to make tons of money bringing forth your gifts. But not everyone feels that way. Tune in to this episode of Profitable Joyful ...

May 16, 202347 minSeason 14Ep. 159

How to Raise Rates on Your Current Clients

“Your rates are going to increase along with the value that you bring.” How should you raise your rates with existing clients? It’s much easier to give a brand new client a new, higher rate. But for those who’ve been working with you for a while, it’s different. In this episode of Profitable Joyful Consulting, learn how to approach this delicate conversation and discover five things to consider when raising your rates - so you can continue building a profitable, joyful business where you’re comp...

May 09, 202317 minSeason 14Ep. 158

Money Mistakes and Shame

“Everyone makes money mistakes, but not everyone is carrying around shame about them.” What are your biggest money mistakes? Money is such a loaded topic and can bring up a lot of shame for people. But I promise: people (including me!) make money mistakes all the time and they’re not running around crippled by shame. They learn something, get over it, and move on. Tune in to this episode of the Profitable Joyful Consulting podcast to discover money mistakes you might be making in your business a...

May 02, 202323 minSeason 14Ep. 157

Financial Principles for Consultants with Jenifer Sapel

“Being good with money is having a set of skills, and none of us are good at any skill until we use it and we practice it.” - Jenifer Sapel What financial principles do you need to know both as a consultant and as a woman entrepreneur? Most of my clients are women, and a lot of them are reluctant to talk about money. They’ve always delegated that to someone else or expected someone else to do it. Then, they find themselves as grown-ups who need to learn how to get their financial act together. L...

Apr 25, 202346 minSeason 14Ep. 156

Passion Project

“A passion project is something that you work on because you're excited about it, and it puts a spark back into a relationship.” Do you have a passion project? In romantic relationships, most people acknowledge that our partners can’t be our be-all, end-all. We need to have other interests, hobbies, and friendships. Requiring one person to meet all of our needs puts too much pressure on them and on the relationship. It’s the same thing with our businesses. They shouldn’t be the be-all, end-all o...

Apr 18, 202318 minSeason 14Ep. 155

So, What about Weaknesses and Vulnerabilities?

“Vulnerability works — only to the extent that you also step into and claim your expertise, stand in your power, and know your strengths.” How can you remain in your power and expertise as a consultant, while also having a relationship with your weaknesses? This season of the Profitable Joyful Consulting podcast is about gifts, talents, skills, and expertise, but we all have weaknesses, too — those places where we don’t feel like we’re 100% amazing. What do you do with those in your work? Can yo...

Apr 11, 202325 minSeason 13Ep. 154

Leverage Your Hidden Strengths

“It's important for you to know what your strengths are because you're going to market yourself on the basis of those strengths.” “The closest exit may be behind you.” What does this familiar line from airplane safety briefings have to do with your consulting business? It’s a reminder of the blind spots you may have when it comes to your strengths. In this episode of the Profitable Joyful Consulting podcast, I share what you need to do to develop a better perspective on your strengths, and the r...

Apr 04, 202320 minSeason 13Ep. 153

Enneagram at Work with Stephen Van Kleeck

Consultants: want to understand yourself at a deeper level, break through your automatic patterns to expand into your best self, and better understand the people you work with? In this episode of Profitable Joyful Consulting, my guest Stephen Van Kleeck shares how the Enneagram — a psychospiritual teaching and typology system — can help. Key areas discussed: 0:00 Introduction 3:51 How Stephen got interested in the Enneagram 5:33 Why clients bring Stephen in to work with them on their Enneagram 7...

Mar 28, 202352 minSeason 13Ep. 152
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