Increasing product sales to $500k per year and beyond is the first sales goal for many of us product people. Fortunately for you, we’re sharing 30+ years of experience so you can do it faster. :) In this episode, we cover several key ways you can increase product sales from $100k to $500k a year including: Why do product sales grow differently than service businesses? [02:09] Uncover your best-performing ads. [03:42] What marketing tool drives approximately 35% of all product sales? [05:28] What...
Aug 18, 2021•15 min•Season 1Ep. 105
In this volatile uncertain chaotic ambiguous world having the skill set to tame uncertainty gives you the vision and path forward. These are the tools that allow you to get up when you’ve been knocked down and to bounce back confidently. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profits...
Oct 08, 2020•17 min•Season 1Ep. 104
Knowing how much inventory to order and when to order affects your sales and your cash flow. There are four areas of questions that add up to the right answer for your product lines. Apply for a no-obligation call meeting about your product today. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profits...
Sep 17, 2020•11 min•Season 1Ep. 103
Finding your way growing a business now may be challenging. Listen to hear the four areas of decisions with your products that have been working for massive businesses and small businesses. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profits #productstoprofits...
Sep 05, 2020•20 min•Season 1Ep. 102
On this call we discussed ways to brush up and improve proposals to companies, buyers, and investors. Our language should be strong in our written proposals, plans, emails, and printed materials. The power of language is huge and its effects can be seen immediately. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Prof...
Apr 03, 2020•49 min•Ep. 101
Listen now for the six simple steps to refining your product effectively and quickly. This is the method that saves our clients tens of thousands of dollars! ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profits...
Feb 28, 2020•9 min•Season 1Ep. 100
Listen to this episode for the nuts and bolts of why to attend a tradeshow. Amy Wenslow shares how you can create massive results fast! ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profits...
Feb 28, 2020•10 min•Season 1Ep. 99
Key points from Dan Sullivan‘s book, “WhoNotHow” about how to get out of overwhelm and into momentum with less drama and risk. Businesses are built on systems and teams but we aren’t taught in grade school to collaborate well. This episode brings you the answer to doing more with less effort. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable b...
Feb 05, 2020•9 min•Season 1Ep. 98
This is a call from a while back. ******************************** Yesterday we went to the Scottish Highland Games in San Diego. There was a very intriguing event. Sheep dog after sheep dog was graded on how well they could guide sheep through various obstacles on a specific course. The dogs had to respond to unpredictable turns the sheep would make. Uphill, downhill. Turn to the left. Wait. Corral the stragglers. Get all the players going the same way. And they had to handle a slow down when t...
Jan 18, 2020•29 min•Season 1Ep. 97
A "product story" is anything you say about why you've made the product, what it does, why it looks the way it does and those thousands of other details that kept you up at night. Only some parts are useful when you are talking to someone else. And the parts that are useful are different based on who you are talking with. Plus, the definition of "talking with" includes actual conversation, email, packaging, social media, billboards, and whatever other way people find out about you! Effectively t...
Jan 17, 2020•33 min•Season 1Ep. 96
Today we are talking about e-Commerce. Not just selling on your own site or Amazon but how it works when you want to sell on a site like Target.com, Jet.com, Walmart.com or any other really big name. Did you know that for all the buzz about online selling, right now it only accounts for about 8.4% of all US retail sales? Yup. That's right. HOWEVER.... It's a great business model to have in your tool kit as a product business. We're going to talk about changing e-Commerce tools and what ones you'...
Jan 16, 2020•44 min•Season 1Ep. 95
It is that time of year that we look at what we have of have not accomplished over the past year. We look forward to what the new year will look like and what we want to accomplish. In this episode we take a look at making bold declarations for you business and see what the impact we can have on ourselves, by making those declarations. ************************ If you are interested in finding out how we can help you with your Product Business, send an email to Jeff@ProductsToProfits.com or visit...
Jan 10, 2020•25 min•Season 1Ep. 94
There are some words in the product world that get tossed around in confusing ways. Most of the time it's only baffling because no one's explained it to you. "Merchandising" is one of them. Did you know solving merchandising problems can add tremendous amounts of money to your business? It reignites sales, helps you win over buyers and keep massive accounts happy! Plus, it can add whole new revenue streams to your company. Super cool, right?! ****** If you have questions about how we can help yo...
Jan 09, 2020•43 min•Season 1Ep. 93
On Friday I walked a business colleague through a short version of the two processes you are seeing. He was blown away by the insights that came out for his business this year. And we only did the exercise for 15 minutes to demonstrate it! When you really take on what I'm going to show you, it is transformational. Eye-opening. Surprising. For you and your business. And did I mention it's FUN?! Yes, fun.. (No boring spreadsheets involved. No tedious analysis.) What we are going to do with you unc...
Jan 07, 2020•29 min•Season 1Ep. 92
This is Part 1 of Product Goals that work. It occurred to me that many of you may not have ever done any sort of strategic planning before. You might be flying totally by the seat of your pants, making things up as you go along. Trust me that is not an effective way to get where you want to go. Unless you want to go to nowhere-land, right next door to out-of-business gulch on your way to holy-heck-this-is-a-deep-canyon-I'm-in. Or maybe you know your goals. You sat down, wrote them out and are me...
Jan 07, 2020•34 min•Ep. 91
We use packaging to replace the things you have to say to get somebody to buy your product. Do you know that great packaging can increase the perceived value of your product? Find out what really needs to be on your packaging. Listen in as we talk about packaging!! ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profi...
Jan 04, 2020•46 min•Season 1Ep. 90
Before you know it the Super Bowl will be here. I'm not so much a football fan as a fan of observing people at the top of their game. It's thrilling! For me that includes the commercials. One of our favorites, from a few years ago, was the Intuit ad that highlighted Death Wish Coffee . Death Wish Coffee was the winner of an Intuit contest that gave them a Super Bowl ad worth approximately $5 million. Most businesses don't have anywhere close to that ad budget. BUT you can get into some major nat...
Jan 02, 2020•27 min•Season 1Ep. 89
Her is one from our past. We'll be talking about how top notch business pros think. It's very different from average, run-of-the-mill-results people. Having come from a family of teachers this wasn't something I was born knowing. Like a lot of you, I had to really dig in and learn it from the ground up. Now we do multi-million dollar deals on a regular basis. (Tip ---- To sell to large businesses you have to understand that this is how they think, too. ) Hear 6 keys principles.When you do these ...
Nov 26, 2019•40 min•Ep. 88
Congratulations to our past client, Nutpods, for making it to 13th on the Inc 5,000 list of fastest-growing companies! What an honor! Madeline and her team have worked incredibly hard over the years and been very strategic. Plus, Madeline is an outstanding, smart woman with heart. Growth causes change to certain foundations in business. Tune-in to hear how Starbucks went through four years of expansion from $165 million annual revenue to about $1 BILLION. This kind of growth comes down to 7 buil...
Sep 05, 2019•12 min•Ep. 87
One of our Facebook group members asked about how to bounce ideas off other entrepreneurs. Here is how to get perspective and where to ask. Connect with other Product Entrepreneurs in our Facebook group. https://www.facebook.com/groups/405861786947629/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofi...
Sep 05, 2019•11 min•Ep. 86
Social Capital is at LEAST as important as financial capital. I was reminded that my company, Products To Profits, has a tremendous reserve of social capital that we haven't fully used. Think of it as a bank account with a pile of influence and cash that has been getting compound interest. Sounds fabulous, right?! Listen to this list of ways to build social capital as you go through your day. Connect with other Product Entrepreneurs in our Facebook group. https://www.facebook.com/groups/40586178...
Aug 30, 2019•8 min•Ep. 85
As someone who deals in the "how to make money from your product" side of things, I get asked a lot of questions that are best answered by an attorney. So, listen in as I interview patent attorney Adam Diament! You'll get to hear key things to watch for in the patent process and why a patent can add boatloads of money into your business. This is a great listen for people new to innovation as well as seasoned pros! Connect with Adam for a consultation about your patent at https://www.diamentpaten...
Aug 27, 2019•27 min•Ep. 82
Making decisions is one of the main skills of a business founder. Here's the core truth behind making decisions and how to actually have a business you're proud of. With these couple simple tips, you'll be light years ahead of other people. Join us on Facebook in the Product Entrepreneurs group to interact, meet other product people and get connected. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” https://www.turnproductsintoprofits...
Aug 22, 2019•7 min•Ep. 83
How many times a day do you ask for what you want? 1, 5, 15, 20? How often do you get the results you want from your requests? There are FOUR parts to a good request that increase how often people say "yes" to your ideas and requests. True. How well you ask determines how likely are to get what you want. This is true for selling your product as well as getting investors. It's even true in your marriage or at a restaurant! Free Downloadable Book --> Turn Products Into Profits If you are intere...
Aug 19, 2019•35 min•Ep. 81
Dropshipping has been around as a business practice for decades and decades. It’s going through some changes now so you need to pay attention to the agreements and logistics. Here are the nitty-gritty details to watch out for. This content was first presented to our live Q & A audience. Want to get on that list to ask your questions? Click here to join us for Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/ Apply to join our Product Mastermind here — >...
Aug 06, 2019•8 min•Ep. 79
Part 3 of 3 - We're back today with the final episode in our 3 part series with investor Tom Taulli. He continued to answer questions for almost 90 minutes on our live show! Click here to get the call-in information and ask your questions >>> https://www.productstoprofits.com/business-show/ Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news out...
Jul 27, 2019•22 min•Ep. 78
Part 2 of 3 - This is content from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>> https://www.productstoprofits.com/business-show/ Tom Taulli breaks down the finance-related numbers most investors will look for in ways any business owner can understand. He's often used as a source by Bloomberg and other tech / investing news outlets. It's a rare honor to have Tom join us in this 3 part series. Grab a pen and paper for this v...
Jul 26, 2019•26 min•Ep. 77
This 3 part episode series is from our live Q & A Product Business Show. Click here to get the call-in information to ask your questions >>> https://www.productstoprofits.com/business-show/ The process of going from idea to startup business to big enough for an IPO (initial public offering) is filled with adventures. Tom Taulli and I met when we were evaluating pitches for the Port of Los Angeles. On this episode we will be talking about the wild world of startup finances. Do you kn...
Jul 24, 2019•24 min•Ep. 76
Last Thursday I had an unexpected change in plans for the very next day. I was feeling worn down and antsy. At 4 pm I mentioned to a friend that I felt like I needed to get back out to events. She asked if I'd like to join her to hear Jack Canfield in Santa Barbara the next night. Something clicked inside me and without any hesitation, I said yes. Now, I've heard Jack speak several times over the years at various conferences and events. Friday night was different. Two hours with a small audience...
Jul 22, 2019•2 hr 45 min•Ep. 75
If you've been in business for more than a year, it's pretty obvious that there are different stages you and your product go through. First there's the time of deciding to really jump in and start it. Next, you're about making the product and getting those first few sales. It's such a milestone! You are officially what can be called "in revenue"! Yay! This stage is also what happens when your Kickstarter or other crowdfunding campaign works. Next, you move past the first relatively few sales and...
Jul 18, 2019•31 min•Ep. 34
