In This Episode… We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers. Show Notes · [00:50] Are you a coffee or tea drinker? · [01:14] Can you give a brief intro to your expertise? · [02:43] Has it be easier or harder to craft messages in 2020? · [04:34] Is there a way for PR pros to understand what messages to write a...
Jun 09, 2021•28 min•Ep. 73
In This Episode… We talk with Heal’s Founder Nick Desai. We talk about healthcare tech, what PR pros can do better message their company, content, why PR is important, and how he would create a healthcare system. Show Notes · [00:58] Are you a coffee or tea drinker? · [01:24] Can you give a little more of an introduction of yourself and your expertise? · [03:10] What are some positive changes when we talk about healthcare tech in 2020? · [05:50] What solutions are there for fixing some of the pr...
Jun 02, 2021•24 min•Ep. 72
In This Episode… We talk with Reputation Lighthouse's President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation. Show Notes · [00:49] Are you a coffee or tea drinker? · [01:25] Can you give a brief introdu...
May 26, 2021•24 min•Ep. 71
In This Episode… We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more! Show Notes · [00:48] Are you a coffee or tea drinker? · [01:54] Can you give our listeners a brief overview of your expertise? · [03:03] Did the digital content strategy is going to change from 2021 to 2022? · [00:00] Do you think PR pr...
May 19, 2021•36 min•Ep. 70
In This Episode… We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like. Show Notes · [00:46] Are you a coffee or tea drinker? · [01:20] Can you give a little more information about your expertise? · [03:11] What is your take on virtual events? · [03:58] There seems to be a working person event tier ...
May 12, 2021•27 min•Ep. 69
In This Episode… We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content. Show Notes · [00:47] Are you a coffee or tea drinker? · [01:31] Can you give our listeners an elevator pitch on your expertise? · [02:34] What do PR pros miss when their campaigns don’t hit their goals? · [07:38] How do you make sure you are not part of the clutter? · [08:54] I’ve heard PR pro talk about pitching your s...
May 05, 2021•42 min•Ep. 68
In This Episode… Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more! Show Notes · [00:50] Are you a coffee or tea drinker? · [01:18] Can you tell our listeners a little bit about your expertise? · [02:40] What advice do you have for new authors publishing their book? · [04:10] What are some common mistakes authors make when bringing awareness to their book? · [04:59] How do authors go a...
Apr 28, 2021•19 min•Ep. 67
In This Episode… We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more! Show Notes · [00:45] Are you a coffee or tea drinker? · [01:21] Can you give our audience a quick rundown of your expertise? · [02:38] How have PR pro met the changes from 2020 and 2021? · [05:32] Are some of the weaknesses for PR pros was not being able to call a journalist and internal comms? · [08:20] H...
Apr 21, 2021•19 min•Ep. 66
In This Episode… We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it. Show Notes · [00:48] Are you a coffee or tea drinker? · [02:19] Can you give a brief rundown about your expertise? · [06:57] What does the current PR landscape look like? · [10:38]...
Apr 14, 2021•30 min•Ep. 65
In This Episode… We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press. Show Notes · [00:43] Are you a coffee or tea drinker? · [01:24] Can you explain to our audience a little bit about your expertise? · [02:37] The new normal is zoom meetings, how have you tried to get new media contacts? · [04:38] It seems like ...
Apr 07, 2021•22 min•Ep. 64
In This Episode… We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content. Show Notes · [00:43] Are you a coffee or tea drinker? · [01:18] Can you explain to our listeners about your company and what you do? · [02:37] What have you seen businesses or PR pros not do very well when it comes to employee advo...
Mar 31, 2021•29 min•Ep. 63
In This Episode… We talk with Inner Strength Communication Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms. Show Notes · [00:58] Can you give us a brief rundown about your expertise? · [01:32] Are you a coffee or tea drinker? · [02:08] How have internal comms change...
Mar 24, 2021•33 min•Ep. 62
In This Episode… We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry. Show Notes · [01:00] Are you a coffee or tea drinker? · [03:20] Can you tell our listeners a little bit about Blue C and your expertise? · [07:29] How has the advertising industry pivoted from 2020? · [12:26] Since you mention content delivery systems, how do you deliver it without the physical touch? · [21:46] Are w...
Mar 17, 2021•59 min•Ep. 61
In This Episode… We talk with Ashlee Sang about brand messaging, content, content strategy, the voice of the customer, influencers, and improving your skills in pitching. Plus, learn what piece of content she would create if she went viral! Show Notes · [00:44] Are you a coffee or tea drinker? · [01:13] Can you briefly explain what you do to our listeners? · [01:57] What did 2020 teach you about content strategy? · [03:03] How do you create a webinar that is beneficial for people? · [05:05] Are ...
Mar 10, 2021•19 min•Ep. 60
In This Episode… We talk with Birk Creative’s Jinja Birkenbeuel about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy. Show Notes · [04:41] Are you a coffee or tea drinker? · [06:17] What challenges did businesses face in 2020? · [10:19] Are we in a more exclusively digital world? · [12:38] Should businesses create guidelines for their visual identity? · [19:05] Has it changed where PR pr...
Mar 03, 2021•42 min•Ep. 59
In This Episode… We discuss 5G and other PR strategies with Howard Waterman. We look towards the future with how people will content while working from home. What is a drive-by and how can you do it not being in the office and what Howard wants 6G to be like? Show Notes · [01:28] Are you a coffee or tea drinker? · [01:32] What are your favorite teas? · [02:04] What kinds of benefits should we expect from 5G? · [03:40] What is the best education tool for understanding 5G? · [04:23] How different ...
Feb 24, 2021•20 min•Ep. 58
In This Episode… We talk with Best in Biz Awards Founder Julia Zamorska. We talk about why most awards shows don’t work virtually, the best content for them, and what the future looks like for them. Show Notes · [02:02] Are you a coffee or tea drinker? · [02:28] What have you learned from 2020 that you use in 2021 about award shows? · [03:53] How has pivoted to more announcing your awards been for your award show? · [05:54] What has been the best ROI when it comes to content? · [07:13] Have you ...
Feb 17, 2021•22 min•Ep. 57
In This Episode… We talk with Wing Lam of Wahoo’s Fish Tacos and California Love Drops. We talk about how he started California Love Drops, how he’s staying afloat, how to find solutions to problems and some inspirational words to restaurant owners. Show Notes · [00:45] Are you a coffee or tea drinker? · [01:02] Can you explain California Love Drops to our listeners? · [11:11] How do you try to stay afloat when it’s all up in the air? · [16:04] Are you going to pivot more from what you learned i...
Feb 10, 2021•49 min•Ep. 56
In This Episode… We celebrate our first anniversary. We also bring back our first guest, Sharon Oddy to discuss an update on what’s been going on and how the fight to stop illegal robocalls is going. Show Notes · [00:57] Are you a coffee or tea drinker? · [01:13] Can you give a brief description of what your company is all about? · [01:51] Can you help our listeners understand the difference between good and bad robocalls? · [03:11] Have the illegal robocalls gotten worse in 2020? · [04:46] Did ...
Feb 03, 2021•23 min•Ep. 55
In This Episode… We talk with former CIA hacker and cybersecurity expert Dr. Eric Cole. We talk about what is hacking, how must companies have been hacked, how to do proper cybersecurity, what does this mean for PR pros, and how working from home has virtual offices for companies. Show Notes · [00:41] Are you a coffee or tea drinker? · [01:04] Can you give a brief description of who you are? · [02:00] Do you use the bug bounty system? · [03:37] How can businesses adopt cybersecurity with working...
Jan 26, 2021•36 min•Ep. 54
In This Episode… We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events. Show Notes · [01:12] Are you a coffee or tea drinker? · [01:18] Do you have a favorite type of coffee? · [01:39] What do you think is going to be the signficant changes in the event planning industry? · [02:42] How can people create successful virtual events? · [03:49] For virtual events, do yo...
Jan 20, 2021•20 min•Ep. 53
In This Episode… This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message. Show Notes · [00:54] Are you a coffee or tea drinker? · [01:10] What’s your favorite creamer? · [01:22] What does make compelling content in 2020? · [06:08] How should brands figure out when to say something and when not to say something? · [10:02] Ho...
Jan 13, 2021•43 min•Ep. 52
In This Episode… We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create! Show Notes · [00:45] Are you a coffee or tea drinker? · [03:16] Do you think a lot of these social media companies are losing their uniqueness? · [04:34] Do you think people are using LinkedIn to its full advantage? · [06:23] Pet peeves on LinkedIn · [07:33] LinkedIn emoji tip · [10:38] Podcast Promoters ...
Jan 06, 2021•35 min•Ep. 51
In This Episode… We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives. Show Notes · [00:57 ] Are you a coffee or tea drinker? · [01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros? · [05:03] Do you think VR should become part of the virtual events? · [06:57] How can PR pros and event planners make virtual events better in 2021? · [10:19] Wha...
Dec 29, 2020•33 min•Ep. 50
In This Episode… We talk with Terry Rich about his success in the PR industry, how he got his start, finding the hook, and how to have an open body when conducting an interview. Show Notes · [00:44] Are you a coffee or tea drinker? · [00:51] Do you like the new Diet Coke’s, or the old fashioned ones? · [01:09] What was your most memorable PR campaigns? · [09:07] How do you find the hook? · [12:03] What do most PR pros overlook when finding their hook? · [14:32] What tactics have you seen work fo...
Dec 23, 2020•24 min•Ep. 49
In This Episode… We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation. Show Notes · [00:43] Are you a coffee or tea drinker? · [00:54] Do you have any favorites? · [01:08] Can you explain a bit about what digitalundivided is all about? · [01:55] Is a inclusive way of getting people’s awareness about people’s voices? · [02:06] What do you see as the growing trends in branding fo...
Dec 16, 2020•16 min•Ep. 48
In This Episode… We talk with Kent Lundgren about the mobile industry, how they are paving the way for better 5G, messaging to customers, and how they kept the competitors at bay. Show Notes · [00:44] Are you a coffee or tea drinker? · [00:58] Can you explain a little about what Pivotal is about? · [02:06] So Pivotal is mostly about telecoms? · [02:15] How is Pivotal helping businesses with making 5G accessible? · [03:05] How do you message to companies working in the telecoms industry about how...
Dec 09, 2020•17 min•Ep. 47
In This Episode… We talk with Kitecaster’s Ed Zitron. This week we take a closer look at the gaming industry. Where it’s going, what messaging mishaps have happened, and how to be a better PR person in the gaming industry. Show Notes · [00:40] Are you a coffee or tea drinker? · [01:10] It seems the gaming was doing better during COVID-19, where do you think the gaming industry is going? · [05:55] Another example of COVID-19 related delays is Cyberpunk 2077 · [07:55] How do PR pros redirect a neg...
Dec 02, 2020•39 min•Ep. 46
In This Episode… We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries. Show Notes · [01:10] Are you a coffee or tea drinker? · [01:53] How does the tech startup in the UK differ from the US? · [03:39] US PR pros need to talk less about the company more about the product? · [04:55] In your many years in PR how has storytelling changed? · [0...
Nov 25, 2020•27 min•Ep. 45
In This Episode… We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more. Show Notes · [01:06] Are you a coffee or tea drinker? · [01:14] What’s your favorite coffee? · [02:29] Can you explain a little about iconectiv? · [03:02] How do you gain trust in automated phone calls or text? · [04:48] How can tech business and government rebu...
Nov 18, 2020•19 min•Ep. 44
