In This Episode… We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands. Show Notes · [00:51] Are you a coffee or tea drinker? · [01:47] What do you think is the current state of the PR industry? · [03:29] What are the exciting parts of the PR industry? · [05:19] So, PR is just being fast-paced and being “PR?” · [05:33] What has been the most profound change ...
Nov 11, 2020•33 min•Ep. 43
In This Episode… We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more! Show Notes · [01:11] Are you a coffee or tea drinker? · [01:37] Can you explain a little bit about Tonkean? · [02:59] How does Tonkean work with getting things done for PR pros? · [06:27] What have been some good or e...
Nov 04, 2020•25 min•Ep. 42
In This Episode… We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going. Show Notes · [00:54] Are you a coffee or tea drinker? · [01:20] Can you tell our listeners about inPowered? · [02:26] Are you an “all-in-one” business for advertising? · [02:51] What does differential inPowered from your competitors? · [03:56] So, inPowered can give PR pros the right...
Oct 28, 2020•20 min•Ep. 41
In This Episode… We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more! Show Notes [00:52] Are you a coffee or tea drinker? [01:35] Can you explain Verkada to our audience? [02:47] How have you messaged your product to a business that they need security in these times? [04:24] Does touchless entry mean using your phone or biometrics ...
Oct 21, 2020•22 min•Ep. 40
In This Episode… This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech. Show Notes [00:51] Are you a coffee or tea drinker? [01:39] Can you give a brief explanation about Fintech? [03:01] How has the messaging differed from B2B to B2C for Fintech? [06:2...
Oct 14, 2020•28 min•Ep. 39
In This Episode… We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020. Show Notes ● [00:46] Are you a coffee or tea drinker? ● [01:22] Can you explain what Zendesk is all about? ● [02:32] What is your main differentiator when it comes to your competition? ● [05:13] How has Zendesk made it easier for PR pros to communicate with customers? ● [07:05] Are you seeing inst...
Oct 07, 2020•26 min•Ep. 38
In This Episode… We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021. Show Notes ● [00:33] Are you a coffee or tea drinker? ● [01:00] Can you explain a little bit about Monday.com? ● [02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020? ● [03:59] What is the key differentiator that makes you number...
Sep 30, 2020•19 min•Ep. 37
In This Episode… We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers. Show Notes ● [00:45] Are you a coffee or tea drinker? ● [00:58] Do you have any preferences? ● [01:57] Tell our listeners a little about Aspen and INK? ● [03:57] Does this use AI or machine learning and is it s...
Sep 23, 2020•25 min•Ep. 36
In This Episode… We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for. Show Notes ● [01:00] Are you a coffee or tea drinker? ● [01:10] Any favorite ones (coffee)? ● [01:25] What are your most interesting stories in the cybersecurity industry? ● [02:54] You mentioned “black ...
Sep 16, 2020•22 min•Ep. 35
In This Episode… We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well. Show Notes ● [00:39] Are you a coffee or tea drinker? ● [01:13] How has big data changed PR and marketing? ● [03:58] Has there been better data for PR and marketing pros to using? ● [05:47] Big data has become more complex since 2019? ● [07:18] Has the pandemic made PR pros...
Sep 09, 2020•25 min•Ep. 34
In This Episode… We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more! Show Notes ● [00:40] Are you a coffee or tea drinker? ● [01:09] Can you explain Toptal to our audience? ● [02:09] How do change people’s mindset about freelancing sites? ● [03:17] Is your key difference is getting the top talent and trials? ● [04:03] What is the best communication...
Sep 02, 2020•17 min•Ep. 33
In This Episode… We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists. Show Notes ● [00:43] Are you a coffee or tea drinker? ● [02:08] What does the journalism industry look like in 2020? ● [03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists? ● [06:36] Has independent journalists also helped with the shrinking of the newsroom? ● [08:0...
Aug 26, 2020•31 min•Ep. 32
In This Episode… We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward. Show Notes ● [00:39] Are you a coffee or tea drinker? ● [01:22] How did the lifestyle brands pivot their message this year? ● [03:42] Did you pivot to the message more about s...
Aug 19, 2020•25 min•Ep. 31
In This Episode… We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses! Show Notes ● [00:46] Are you a coffee or tea drinker? ● [01:10] How has worked in pizza delivery and fast food brands helped you in your position today? ● [02:09] Has external and internal communications been blurred over the years? ● [02:02] Should PR pro...
Aug 12, 2020•23 min•Ep. 30
In This Episode… We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview. Show Notes ● [00:48] Are you a coffee or tea drinker? ● [01:38] What are some of the written and unwritten rules working with the media? ● [04:27] How do you get clients prepared for the difficult mediums of media? ● [07:15] Do you think i...
Aug 05, 2020•28 min•Ep. 29
In This Episode… We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic. Show Notes ● [00:45] Are you a coffee or tea drinker? ● [03:01] Tell our listeners a little bit about lolli? ● [03:57] Can you give a brief introduction to cryptocurrency? ● [05:53] Would the te...
Jul 29, 2020•34 min•Ep. 28
In This Episode… This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more! Show Notes ● [00:41] Are you a coffee or tea drinker? ● [01:57] Why did you decide to be a PR pro? ● [03:57] What is IABC? ● [05:38] It’s similar to PRSA? ● [06:07] Would you recommend our listeners dive de...
Jul 22, 2020•54 min•Ep. 27
In This Episode… Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy! Show Notes ● [01:10] Are you a coffee or tea drinker? ● [01:26] What are some of your favorite tea? ● [01:43] What have been some of your more memorable successes? ● [03:30] What’s your feeling about the PR industry in this time of uncertianity? ● [05:30] What is th...
Jul 15, 2020•25 min•Ep. 26
In This Episode… This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you! Show Notes ● [00:50] Are you a coffee or tea drinker? ● [01:33] What has been some of your greatest accomplishments as a PR pro? ● [05:33] What are some of the problems/roadblocks you see in the PR industry?...
Jul 08, 2020•47 min•Ep. 25
In This Episode… This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy! Show Notes ● [00:58] Are you a coffee or tea drinker? ● [01:28] What was one of your most memorable news stories? ● [03:05] What led you to switch from being a reporter to a PR pro? ● [03:52] How has being a reporter given you an advantage of being a PR ...
Jul 01, 2020•35 min•Ep. 24
In This Episode… This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes ● [01:05] Are you a coffee or tea drinker? ● [02:56] How hard was it to make a transition from reporter to a PR pro? ● [04:40] What was the secret behind your most successful campaign...
Jun 23, 2020•33 min•Ep. 23
In This Episode… This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you! Show Notes ● [01:03] Are you a coffee or tea drinker? ● [01:25] What’s the bird’s eye view of the PR industry? ● [03:12] Do you think we will see more live streaming and podcast from companies moving f...
Jun 17, 2020•19 min•Ep. 22
In This Episode… We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more! Show Notes ● [00:36] Are you a coffee or tea drinker? ● [00:47] Do you have any favorite coffee brands? ● [01:08] What is your favorite social n...
Jun 10, 2020•30 min•Ep. 21
In This Episode… Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you! Time Stamps ● [01:01] Are you a coffee or tea drinker? ● [01:32] What is your favorite presentation software? ● [02:17] Do you have a go-t...
Jun 03, 2020•35 min•Ep. 20
In This Episode… This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more! Time Stamps ● [01:10] Are you a coffee or tea drinker? ● [01:58] Can you give us a brief description of the different types of AI? ● [06:51] Was machine learning before AI? ● [10:09] What do you think is more beneficial for PR pros? ● [14:42] What are som...
May 27, 2020•32 min•Ep. 19
In This Episode… Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches. Time Stamps ● [01:06] Are you a Coffee or tea drinker? ● [01:57] Tell our listeners a little about CommCore? ● [02:35] Did you help manage the Tylenol crisis? ● [04:32] What are the biggest pain points for PR pros in 2020? ● [06:24] Have you see...
May 20, 2020•35 min•Ep. 18
In This Episode… This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode! Time Stamps ● [01:03] Are you a coffee or tea drinker? ● [01:35] What excites you about PR and Marketing? ● [03:08] Can you tell us a little bit about the current company you work for? ● [05:12] How do you message telematics...
May 13, 2020•18 min•Ep. 17
In This Episode… This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more! Time Stamps ● [01:09] Are you a coffee or tea drinker? ● [02:05] Why did you decide to run for office? ● [06:51] Can you give us a brief over about your responsibilities? ● [08:38] What is the process of w...
May 06, 2020•45 min•Ep. 16
This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy! Time Stamps ● [00:42] Q1: How can teams accurately record the impact of a hot story? ● [03:38] Q2: Is there some ways to keep the momentum going? ● [06:19] Q3: Is it better to have small core team for handling hot storie...
Apr 29, 2020•27 min•Ep. 15
In This Episode… Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy! Time Stamps ● [00:53] Q1: Coffee or Tea Drinker ● [01:01] Q2: Do you have a favorite coffee brand? ● [01:21] Q3: Explain to our listeners the unexpected hot story you had? ● [06:03] Q4: What d...
Apr 22, 2020•25 min•Ep. 14
