Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything re...
Nov 10, 2016•29 min
Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything re...
Nov 10, 2016•29 min
Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent penned a blog post entitled What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
Oct 20, 2016•29 min
Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent penned a blog post entitled What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
Oct 20, 2016•29 min
Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.
Oct 13, 2016•28 min
Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.
Oct 13, 2016•28 min
New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.
Sep 22, 2016•29 min
New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.
Sep 22, 2016•29 min
Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google AdWords and 80/20 Sales Marketing Perry Marshall.
Sep 01, 2016•30 min
Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google AdWords and 80/20 Sales Marketing Perry Marshall.
Sep 01, 2016•30 min
How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.
Aug 18, 2016•30 min
How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.
Aug 18, 2016•30 min
David Szetela discuss the War between Branding vs. Direct Response with Landing Page Optimization Book Author and Conversion Conference Chair Tim Ash. Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting message about its brand's benefits....
Aug 04, 2016•28 min
David Szetela discuss the War between Branding vs. Direct Response with Landing Page Optimization Book Author and Conversion Conference Chair Tim Ash. Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting message about its brand's benefits....
Aug 04, 2016•28 min
Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your PPC Conversion Rates Right Now. Some of the subjects included how to improve user experience by investing in continuity, setting up landing page a/b testing without a 3rd party tool and using competitive intelligence to find insight.
Jul 21, 2016•30 min
Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your PPC Conversion Rates Right Now. Some of the subjects included how to improve user experience by investing in continuity, setting up landing page a/b testing without a 3rd party tool and using competitive intelligence to find insight.
Jul 21, 2016•30 min
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets.
Jul 07, 2016•32 min
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets.
Jul 07, 2016•32 min
Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale. AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score. Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to wor...
Apr 07, 2016•36 min
Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale. AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score. Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to wor...
Apr 07, 2016•36 min
Google Right Side Ads Removal and AdWords Quality Score Impact discussed as David Szetela talks with Frederick Vallaeys from Optmyzr, who wrote about this in a recent blog post. He explains, "Google made a big change this month in how it displays ads on its search results pages (SERPs). They will no longer serve text ads on the right side of the organic results, a location where there used to be as many as 9 text ads before. Instead of showing up to 11 ads on a page, there is now only room for 7...
Mar 31, 2016•36 min
Google Sidebar Ads Removed from Paid Search Listings as David Szetela speaks with Matthew Umbro,Senior Account Manager, Community at Hanapin Marketing and Founder of PPCChat. Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect.Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it ma...
Feb 25, 2016•31 min
Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela's guest: Five Mill MarketingSeniorVP of Client Services Susan Valdes.
Nov 12, 2015•31 min
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
Aug 20, 2015•29 min
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
Aug 20, 2015•29 min
4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.
Jul 09, 2015•34 min
4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub.
Jul 09, 2015•34 min
We learn 5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition as Jamie Smith of Engine Ready (and acting CEO of Strategy Analyzer) explains five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and boost the ROI from PPC campaigns.
May 21, 2015•31 min
4 Unconventional Ways To Do PPC Keyword Research is the title of a recent blog post by Melissa Mackey on her BeyondThePaid blog. She explains howPPC keyword research seems straightforward today andoffers listeners some takeaways that you could use to do PPC Keyword Research.
Apr 16, 2015•31 min
SEO expert, and author of Coconut Headphones blog, Ted Ives shares with David Szetela a list of Three Types of Businesses That Make Up Enterprise SEM.
Mar 26, 2015•30 min
