Reverse-Engineering AdWords Quality Score

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.

Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”