PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
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Anna Hughes, senior product marketing manager for Bing Ads joins David Szetela and SEM/PPC Expert Lisa Raehsler to discuss Bing Ads and their releasing of an upgrade called Unified Device Targeting,or UDT, to their advertising management tool.
Anna Hughes, senior product marketing manager for Bing Ads joins David Szetela and SEM/PPC Expert Lisa Raehsler to discuss Bing Ads and their releasing of an upgrade called Unified Device Targeting,or UDT, to their advertising management tool.
David Szetela discusses Getting The Most Out of Facebook Advertising with return guest Larry Kim,founder and Chief Technology Officer at WordStream. Larry explains how changes to ad targeting and how Facebook has recently partnered with somehuge data providers.
Jamie Smith, co-founder of Engine Ready Inc.andacting CEO of Strategy Analyzer tels us about 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy you can use to find the lowest cost per click with the highest conversions.
David Szetela speaks withGoogle AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing and how Google feels about it.
Advanced Google Adwords an d Quality Score asBrad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want to quickly get beyondAdWordsbasics.
Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings with Google on the matter. Plus, they discuss remarketing ads and a blog post Melissa wrote entitledPPC Remarketing: What Not To Do.
David welcomes back Lisa Raehsler,founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of.
Top New PPC Developments with Jennifer Slegg, publisher ofTheSEMPost. Stories includedLocal Carousel Search Results Increase Clicks on Google,Google AdWords Introducing Local Number Call ExtensionsandBing Ads Testing Twitter Follower Count in Ads.
AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.
Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data.
PPC Pro and Cons: Comparing Working for an Agency as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Competitive Analysis Tools and Techniques as David speaks with Jamie Smith, the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer.
Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords.
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.
How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine.
Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.
Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.
PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google Adwords quality scoring.
Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.
David interviews David Rothwell, author of the upcoming book Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit.
Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns.
Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns.
Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency.
Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist John Gagnon. Topics include Mobile Search,Eye Tracking Heatmap,Data hiding in plain sight, public data and big data tools from Excel for a predictive campaign,Click Search Term Report, Exclamation Points in Ad Title, Product Ads, Electronic IOs and Auto-tagging v1.
Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects the way they capture search queries and how overall platform functionality is affected. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Google Adwords Enhanced Campaigns: Should We Like Them? Facebook Exchange Why We Should Be Using? Tracking Offline Conversion Into Online Systems Display Advertising, Reta...
