Latest in Microsoft Mobile Advertising with John Gagnon

Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist John Gagnon. Topics include Mobile Search,Eye Tracking Heatmap,Data hiding in plain sight, public data and big data tools from Excel for a predictive campaign,Click Search Term Report, Exclamation Points in Ad Title, Product Ads, Electronic IOs and Auto-tagging v1.