Today's question comes from Mike, from Capetown, South Africa. He wants to know how match type affects cost-per-click (CPC). Thanks for listening! Have you tried using different match types in AdWords? What was your experience? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Jul 03, 2018•5 min
Today's question comes from Hank, who wants to know if he should be worried about Google AdWords automation and how to prepare for the upcoming changes towards greater automation. Thanks for listening! Have you tried Google's automated platform? If so, what did you think? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-an...
Jul 03, 2018•7 min
Today's questions come from Elizabeth, who wants to know the following: 1. What is most important to review in a campaign? 2. How often should you get reports? 3. What problems should you watch out for on a report? 4. What should you hope to see on a report? Thanks for listening! What are your biggest tips for AdWords reporting? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here ...
Jun 27, 2018•7 min
Today's question comes from Stewart in the UK, who wants some advice on getting hired at an AdWords agency. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Jun 19, 2018•9 min
Today's question comes from Molly in Minneapolis, who wants to know how a small business can compete with large, national companies on competitive, high-value keywords in Google AdWords. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Jun 19, 2018•8 min
Today's question comes from Omar in Chicago, who wants to know of an automated way to pause his campaigns when the monthly budget is reached. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Automated Rules In AdWords - https://support.google.com/a...
Jun 15, 2018•8 min
Today's question comes from David, who wants insights into phone call conversion tracking. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.googl...
Jun 13, 2018•11 min
Today's question comes from Emmanuel, who is having trouble getting enough volume in his AdWords accounts running in extremely competitive industries. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https:/...
Jun 08, 2018•7 min
Today's question comes from Rob, who wants to know how to handle low impression share. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.co...
Jun 06, 2018•7 min
Today's question comes from John, an AdWords manager, who asks if he should target keywords that explicitly mention locations. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Jun 01, 2018•6 min
Today's question comes from Marcus, who wants to know how to judge the success of top-of-funnel PPC campaigns or ad groups, and if top-of-funnel PPC advertising is even a good idea. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
May 30, 2018•10 min
Today's question comes Angel. She is having issues with impressions; she asks for help getting more traffic so that she can start getting clicks. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
May 25, 2018•8 min
Today's question comes from Matthew, who asks if businesses should advertise on their own brand name if they already show up organically in the #1 position. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
May 23, 2018•8 min
Today's question comes from Jeremy, who asks: "Any tips on running a successful AdWords lead generation campaign for SEO and PPC services?" Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
May 18, 2018•6 min
Today's question comes from Scott, who asks for the best strategy to move a high-performing keyword from one ad group to another, more optimal ad group. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
May 16, 2018•5 min
Today's question comes from Stacey, in Exeter, UK. He asks, "When reporting to clients, do you compare key metrics against the previous month, or compare to the same month in the previous year? Or does it depend on the season?" Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2...
May 02, 2018•8 min
Today's question comes from Nils, from Amsterdam. He asks about the pros and cons of using the AdWords bidding strategy "maximize conversions", versus manual bidding. He also wants to know if automated bidding strategies will make our jobs as AdWords managers obselete. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/p...
Apr 27, 2018•7 min
Today's question comes from Rick, who wants to know how to attract customers who are farther along in the buying process, and how to use high-value keywords to target those customers. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Apr 24, 2018•7 min
Today's question comes from Terran, who asks, "Can I make my ads not show up when my biggest competitor shows his?" Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Apr 20, 2018•7 min
Today's question comes from Loretta. She wants to know how to track the date and time her conversions are made, so that she can go back and track them in her CRM. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Apr 18, 2018•6 min
Today's question comes from Omar. He needs help setting up conversion tracking for a website lead form that doesn't have a separate thank you page. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Apr 13, 2018•6 min
Today's question comes from Alexander. He has been charged with the implementation of his company's AdWords accounts, and he needs help meeting his goal to acquire high-value, business-to-business leads. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://...
Apr 11, 2018•8 min
Today's question comes from Matt, who needs help troubleshooting his AdWords campaign that won't run. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Apr 06, 2018•5 min
Today's PPC question comes from Sarah in San Diego, who wants to know how to optimize her bidding strategy for keywords with different match types. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Apr 04, 2018•8 min
Today's PPC question comes from Vidyasagar, who wants to know strategies to successfully advertise on high competition keywords. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Mar 30, 2018•6 min
Today's question comes from Jason in OKC, who asks for advice on a smooth, straightforward and streamlined bid management process for his campaigns. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Mar 29, 2018•7 min
Click Control Marketing - https://www.clickcontrolmarketing.com/ Today's PPC question comes from Emil. Emil wants to know best practices for structuring large, elaborate shopping campaigns. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodc...
Mar 21, 2018•11 min
Today's PPC question comes from Bryan. Bryan wants to know what pricing structure his agency should use, and we also discuss what you should expect to pay for AdWords services. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/conta...
Mar 16, 2018•7 min
Today's AdWords question comes from Brian. Brian wants to know how to tell when his AdWords account data is statistically significant enough to make changes in his campaigns. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact...
Mar 14, 2018•8 min
Today's PPC question comes from MG. MG wants to know whether or not they should be using dynamic insertion ads in Google AdWords. You can learn more about keyword insertion ads here - https://support.google.com/adwords/answer/2454041 Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your Ad...
Mar 08, 2018•5 min
