PPC Daily | Talking Google Ads Monday Through Friday

PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.

Last refreshed: August 20th, 2025 at 8:28 PM ⓘ

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Episodes

New PPC Job? How To Impress Your Boss with AdWords

Today's PPC question comes from Matthew. Matthew wants to know how to get started on a B2B pay per click advertising campaign. He plans to do remarketing, Facebook and YouTube ads with a webinar series, and wants to know if there's anything else to start out with that would impress his bosses. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podca...

Mar 06, 2018•8 min

How many ad groups should I have?

Today's question comes from Colin. Colin runs a pest control business and asks us about how many ad groups he needs. What should make up an ad group? How many ad groups is enough? And how many ad groups are too many? Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Feb 26, 2018•6 min

The truth about negative keyword match types

Today's question comes from Rob. Rob asks us about negative keyword match types in AdWords and how the match types affect your negative keywords. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Feb 26, 2018•7 min

ADWORDS HELP! How to start managing a huge AdWords account.

Today's question comes from Ed. Ed was assigned an extremely large AdWords account with tons and tons of campaigns and ad groups, and he is a bit overwhelmed and looking for guidance on how to get started managing an account this large. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Feb 23, 2018•6 min

Should I use an AdWords management software?

Today's question comes from Melanie, and she asks the guys about AdWords bid management platforms and softwares. Melanie wants to know our opinion on the AdWords softwares out there and if we use any of them. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Feb 23, 2018•5 min

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