Have you ever wondered what an audio podcast editor does with your audio? How do they make everything sound level, cohesive and professional? This week Mickenzie is asking Kyle all about his process. Kyle has been working in professional audio for 15+ years as a Nashville-based music producer turned CEO and Founder of Podcircle. Kyle and Mickenzie have been working together for 4 years on several podcast projects. In this episode, Mickenzie has some questions for Kyle about his editing process, ...
Dec 16, 2024•12 min
How do you know when it's time to level up your podcast team in favor of better quality, consistency and communication? Our guest Danielle Sprouls tells us all about her experience letting go of her previous podcast management and what it's been like partnering with Podcircle. In this episode, Danielle (creator and host of the Unscripted Pivots podcast), shares her journey into podcasting, the importance of quality over cost, and the critical role of "partnership" in her podcasting success. We l...
Sep 03, 2024•29 min
When many of us started a podcast, we want to reach as many people as possible. But Kyle and Mickenzie are going to make the case that that's not the best approach — and why. This episode covers five critical questions for honing your podcast’s focus and discusses the pitfalls of trying to appeal to everyone. They also talk about the importance of competitor analysis, narrowing down your content, seeking feedback, and avoiding burnout by not overextending yourself. Welcome back to the Podcircle ...
Aug 20, 2024•14 min
Want to discover some practical strategies and common pitfalls for promoting your podcast effectively? Then this episode is for you! Join Mickenzie and Kyle as they discuss maximizing your content’s reach through various formats, avoiding predictability in your promotions, the importance of using video, and how to market your podcast even without video equipment. They also discuss leveraging guest networks, the value of strategic CTAs, and positioning yourself as a subject matter expert without ...
Aug 13, 2024•11 min
This week, Kyle and Mickenzie continue their series on LinkedIn by welcoming Kristin Cummings, the founder of Virtual COO, to discuss her strategic use of LinkedIn for personal and business branding. They explore how consistent engagement and authentic storytelling can amplify your presence and attract clients. Kristin shares her journey from zero to over 8,000 LinkedIn followers, the importance of supporting others on the platform, and practical tips for optimizing your LinkedIn profile. Whethe...
Aug 06, 2024•14 min
This week, we continue our series on optimizing LinkedIn to promote and grow your podcast. We discuss specific LinkedIn tools and tips, such as LinkedIn articles, newsletters, and profile optimization. We also emphasize the importance of engaging with your audience through comments, CTAs, and live events. Finally, we touch on creating effective paid ads and leveraging LinkedIn's strong organic reach for building trust and connections. Join us for practical advice to elevate your podcast strategy...
Jul 16, 2024•18 min
In this episode of the Podcircle podcast, we delve into the importance of using LinkedIn to promote and grow your podcast. We emphasize that content marketing is about building trust, not just generating leads. With LinkedIn's high user engagement and powerful organic reach, the platform is ideal for connecting with like-minded individuals and brands. We discuss practical strategies such as creating personal and business LinkedIn pages, utilizing video content, engaging in long-form posts, and l...
Jul 09, 2024•20 min
This week, we explore 4 impactful ways your podcast can help grow your online presence. From putting a face to your brand and building trust with your audience to honing your messaging, we explore essential strategies to enhance your reach, engagement, and revenue. We also delve into leveraging your guests' platforms and the importance of consistent content creation. Tune in for practical tips and insights to take your podcast and online presence to the next level! ✅ New podcaster? Grab your FRE...
Jul 02, 2024•14 min
We've compiled our Top 10 podcasting tips in under 10 minutes. We emphasize key elements such as the importance of consistency, long-term planning, leveraging video, working smarter (not harder) and much more. Whether you’re a beginner or a seasoned podcaster, these tips are sure to help you create and maintain a successful podcast. Let's dive in! ✅ New podcaster? Grab your FREE Podcast Starter Kit . 00:52 Tip 1: Be Consistent 01:42 Tip 2: Play the Long Game 02:25 Tip 3: Bet on Yourself 03:10 Ti...
Jun 25, 2024•11 min
We're continuing our series on YouTube and explore practical ways podcasters can optimize their YouTube podcasts for increased reach and engagement. From the importance of "end screens" and catchy titles to utilizing YouTube Shorts and creating attention-grabbing thumbnails, we uncover essential strategies to help you grow your channel. Additionally, we discuss the benefits of using "podcast playlists" and timestamped chapter markers to give your channel a boost. Join us! ✅ New podcaster? Grab y...
Jun 18, 2024•21 min
Welcome back to the Podcircle Podcast! This episode dives into practical steps for podcasters to set up and optimize their YouTube channel following the recent migration from Google Podcasts to YouTube Music Podcasts. We cover essential tips such as creating a business-specific Google account, uploading branding assets, adding channel descriptions, and setting up playlists. We also explore the importance customizing your channel, including designing a compelling banner image and using a watermar...
Jun 11, 2024•12 min
April 2, 2024 marks the end of Google Podcasts as Google makes a significant shift towards hosting podcasts on YouTube Music. What does that mean for your show? And what if you're creating a new show? We're breaking it all down for you in this episode. We're also going to cover the importance of setting up a YouTube channel, utilizing YouTube Studio for podcast management, and the advantages of YouTube as a podcasting platform — including enhanced discoverability and the ability to engage with a...
May 14, 2024•16 min
Have you heard of the bestselling book 'Steal Like an Artist'? Well, today we're going to teach how to steal like a podcaster — how to overcome creativity slumps and refresh your content. We're giving you techniques for identifying key influences and remixing ideas to create something new, all while maintaining your show's authenticity. We also touch on overcoming imposter syndrome and share our own strategies for continuous improvement and audience engagement. ✅ New podcaster? Grab your FREE Po...
May 08, 2024•14 min
Welcome back to the Podcircle Podcast! For those of you who recently found the podcast, we're re-airing one of our most popular episodes. “I have an idea, let’s push record and figure it out as we go.” Unfortunately, this is not a winning strategy to launching a successful podcast. There’s a lot that goes into making a podcast from ideation to putting your first episode out into the world. We’re here to break it all down for you — from strategy and production to distribution and marketing. ✅ New...
Apr 30, 2024•21 min
We're re-airing one of most popular episodes of the Podcircle Podcast this week. If you've notice a big change in your download numbers, tune in — it may not actually mean a drop in listenership! Did your download numbers drop late last year? We discuss the recent iOS 17 update, its impact on your podcast downloads and why this shift isn't necessarily a sign that your podcast audience is declining — we'll explain everything! We also emphasize the importance of looking beyond download numbers alo...
Apr 23, 2024•18 min
This week, we're re-airing our very first (and most popular) episode of the Podcircle Podcast. If you're new to the show, we wanted to introduce ourselves by going back to the very beginning and asking maybe the most important question — why should I (or shouldn't I) start a podcast? You’ve got an idea to share, a message to spread, or customers to reach, and you’re ready to start! Podcasting has the potential to meet your goals and beyond. Did you know that only 21% of podcast achieve more than...
Apr 19, 2024•25 min
We are delving into the crucial distinction between a target market and a target audience and emphasizing the importance of specificity in content creation to effectively connect with and appeal to your desired audience. We're also offering practical tips to analyze your current client base, understand audience demographics and habits, and aligning content with your audience's goals, problems, and fears. Whether you are a new or seasoned podcasters, we're here to provide valuable insights into o...
Apr 09, 2024•12 min
This week, we're sharing 5 strategic ways podcasters can promote and sell their products and services. We emphasis the importance of building trust and rapport by freely offering expertise, demonstrating value through problem-solving, sharing customer success stories, and inviting listeners to a deeper relationship. If you're looking to level-up your podcast to market your business's products and services, this episode if for you. Let's dive in! ✅ New podcaster? Grab your FREE Podcast Starter Ki...
Apr 02, 2024•13 min
What is the 'why' behind starting a podcast? How do you set clear goals and identify your ideal listener? What success looks like in your show? These are all crucial questions to ask before you start your podcast. And if you already have a podcast, it's never too late to return to these questions to increase clarity and focus around your show. We're here to help you think strategically about their podcast's direction and goals. Join us! ✅ New podcaster? Grab your FREE Podcast Starter Kit . 01:40...
Mar 26, 2024•19 min
Podcasting is an EXPENSIVE hobby — if that's all that it is. In this episode, we're talking about why treating your podcast purely as a hobby is a bad idea. The challenges of time, necessity of research, and the required financial investment in creating and maintaining a high-quality podcast are why most "hobby podcasts" fail — especially for those attempting to do everything on their own. As always, we recommend outsourcing as much as you can (editing, clip creation, etc), but comes with its ow...
Mar 19, 2024•14 min
The best way to optimize your time and effectively market your business is to start a podcast. Does that sound counterintuitive? "But I thought maintaining a consistent podcast takes a TON of time..." you might say. It can... but it doesn't have to. And we would argue that it shouldn't. The amount of content that can be produced out of a 30-45 minute podcast episode is astounding and we're going to tell you all about it in this week's episode. That's the value of starting a podcast as a business...
Mar 12, 2024•13 min
We're continuing our discussion on the role of AI in podcasting. In this episode, we're deep diving on the use of AI for video captions, video post-production, and various transcription services. We highlight different AI tools and their features, as well as the importance of utilizing transcriptions for SEO and accessibility purposes. And we continue to emphasize that AI is an amazing TOOL for everyday podcasters, BUT you'll still need to go back and edit it for accuracy. Join us! ✅ New podcast...
Mar 05, 2024•19 min
AI, oh my! We're comparing 2 popular platforms for modern podcasters — Riverside.fm and Descript. At first glance, you may think these are totally different platforms. Most think of Riverside as a great remote recording platform and Descript as a fantastic text-based audio/video editor. However, a closer look will reveal that they are actually very similar in what they offer. Riverside has recently rolled out a suite of AI features, including text-based editing and AI-generated show notes. And D...
Feb 27, 2024•21 min
This week, we're talking about the top 6 reasons podcasters are abandoning Zoom for remote recording platforms Riverside.fm. We talk about Zoom's quick rise during COVID, but also where it falls short as a recording solution for podcasters. We also deep dive into what Riverside does really well — and where it is lacking. Join us! Need help getting started with Riverside? Book a training call with Kyle . ✅ New podcaster? Grab your FREE Podcast Starter Kit . 01:08 The Rise of Zoom During Covid 01:...
Feb 20, 2024•19 min
Did your download numbers drop late last year? We discuss the recent iOS 17 update, its impact on your podcast downloads and why this shift isn't necessarily a sign that your podcast audience is declining — we'll explain everything! We also emphasize the importance of looking beyond download numbers alone to properly gauge a show's success. Join us! Mentioned in this episode: Episode 9. Are You "Winning" With Your Podcast? ✅ New podcaster? Grab your FREE Podcast Starter Kit . 01:18 The Impact of...
Feb 14, 2024•18 min
Does your podcast feel like a weekly crisis? "Oh no, we need to record an episode for next week!" You might need a podcast producer. We're going to talk about exactly what a podcast producer does. And — are they the same as a podcast editor? Part content strategist, part project manager, a podcast producer's job is to ensure the show gets out consistently and to manage the process and the people involved in making a quality show. This person where's A LOT of hats. So let's get into it! ✅ New pod...
Feb 06, 2024•17 min
You probably aren't a marketer — and that's OKAY! You didn't start a podcast to THEN spend your time figuring out how to market it and grow your show. In this episode, we're going to continue talking about how to build out your ideal podcast team. After all, behind every great podcast is a team of experts. And that's certainly the case when it comes to podcast marketing. ✅ New podcaster? Grab your FREE Podcast Starter Kit . 2:22 Your time is worth something 3:27 Create quality short form clips 4...
Jan 30, 2024•13 min
The joke in podcasting is that you spend 30 minutes recording a podcast AND THEN spend 3 hours editing it. That's not a very good use of your time and it ultimately leads to "podcast burn out". In the next few episodes, we're talking about assembling your podcast team. And we believe the very first thing you should do is hire out your editing. We're also going to draw a distinction between hiring freelancers from Fiverr and Upwork and hiring experienced, professional editors. And if you want to ...
Jan 23, 2024•15 min
You have the same amount of hours in the day as Beyoncé, right? The difference — Beyoncé is outsourcing her weaknesses. We tend to think we can do it all ourselves. We're going to talk about why this idea is delusional and how it actually leads to failure in your podcast (and your life). Most importantly, we're going to tell you how to avoid this common pitfall. ✅ New podcaster? Grab your FREE Podcast Starter Kit . 2:35 What is outsourcing your weaknesses? 4:15 Where are you using your 10,000 ho...
Jan 16, 2024•17 min
We're diving into how podcast discoverability trends are evolving into 2024. For the longest time, podcasters have relied on new listeners finding their show organically. And if you've listened to this podcast for long, you'll know that we aren't fans of that method — because it historically doesn't work. However, podcast listening apps like Apple and Spotify are evolving in the way they suggest new shows in a way that will benefit new podcasters across the board. We're going to talk about this ...
Jan 09, 2024•15 min
